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ویرایش: Sixteenth نویسندگان: Kenneth C. Laudon, Jane Price Laudon سری: ISBN (شابک) : 9780135191798, 0135191793 ناشر: سال نشر: 2020 تعداد صفحات: 660 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 97 مگابایت
در صورت تبدیل فایل کتاب Management information systems : managing the digital firm به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب سیستم های اطلاعات مدیریت: مدیریت شرکت دیجیتال نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
برای دوره های مقدماتی IS (سیستم های اطلاعاتی) و MIS (سیستم های اطلاعات مدیریت). مطالعه معتبر و مبتنی بر موردی IS در کسبوکار امروزی سیستمهای اطلاعات مدیریت: مدیریت شرکت دیجیتال جامعترین نمای کلی از سیستمهای اطلاعاتی را که امروزه توسط شرکتهای تجاری استفاده میشود ارائه میکند، در حالی که ارتباط بین MIS و عملکرد تجاری را ترسیم میکند. Laudons به دلیل مطالعات موردی برجسته خود در دنیای واقعی شناخته شده اند، که توصیف می کند چگونه شرکت های شناخته شده از فناوری اطلاعات برای حل مشکلات و دستیابی به اهداف تجاری استفاده می کنند. دانشآموزان مهارتهایی مانند رهبری بحثهای مدیریت مرتبط با IS و استفاده از فناوری اطلاعات برای دستیابی به نتایج نهایی را توسعه میدهند. هر فصل از نسخه شانزدهم دارای جلسات کاملاً جدید تعاملی، موارد ویدیویی جدید، و بخش فرصتهای شغلی جدید است که مهارتهای عملی جستجوی کار را ایجاد میکند. همچنین با MyLab MIS در دسترس است با ترکیب محتوای نویسنده قابل اعتماد با ابزارهای دیجیتال و یک پلت فرم انعطاف پذیر، MyLab(tm) تجربه یادگیری را شخصی می کند و نتایج را برای هر دانش آموز بهبود می بخشد. و با استفاده از سیمکارتهای تصمیمگیری MIS و پروژههای اکسل و دسترسی با درجهبندی خودکار، دانشآموزان یاد میگیرند که چگونه مفاهیم MIS به آنها در موفقیت شغلی آیندهشان کمک میکند. توجه: شما در حال خرید یک محصول مستقل هستید. MyLab MIS همراه با این محتوا ارائه نمی شود. دانشجویانی که علاقه مند به خرید این عنوان با MyLab MIS هستند، از استاد خود بخواهید که ISBN بسته و شناسه دوره صحیح را تایید کند. مربیان، برای اطلاعات بیشتر با نماینده پیرسون خود تماس بگیرید. اگر میخواهید هم متن فیزیکی و هم MyLab MIS را بخرید، جستجو کنید: 0135409098 / 9780135409091 سیستمهای اطلاعات مدیریتی: مدیریت Digital Firm Plus MyLab MIS با Pearson eText -- بسته کارت دسترسی، بسته 16/e شامل: 01391791999. سیستم های اطلاعات مدیریت: مدیریت شرکت دیجیتال، 16/e 0135205565 / 9780135205563 MyLab MIS با Pearson eText -- کارت دسترسی -- برای سیستم های اطلاعات مدیریت: مدیریت شرکت دیجیتال، 16/e
For introductory courses in IS (information systems) and MIS (management information systems). The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills. Also available with MyLab MIS By combining trusted author content with digital tools and a flexible platform, MyLab(tm) personalizes the learning experience and improves results for each student. And, with MIS Decision-Making Sims and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers. Note: You are purchasing a standalone product; MyLab MIS does not come packaged with this content. Students, if interested in purchasing this title with MyLab MIS, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab MIS, search for: 0135409098 / 9780135409091 Management Information Systems: Managing the Digital Firm Plus MyLab MIS with Pearson eText -- Access Card Package, 16/e Package consists of: 0135191793 / 9780135191798 Management Information Systems: Managing the Digital Firm, 16/e 0135205565 / 9780135205563 MyLab MIS with Pearson eText -- Access Card -- for Management Information Systems: Managing the Digital Firm, 16/e
Front Cover Title Page Copyright Page Brief Contents Complete Contents Part One Organizations, Management, and the Networked Enterprise Chapter 1 Information Systems in Global Business Today Opening Case: PCL Construction: The New Digital Firm 1-1 How are information systems transforming business, and why are they so essential for running and managing a business today? How Information Systems Are Transforming Business What’s New in Management Information Systems? Interactive Session | Management Can You Run the Company with Your iPhone? Globalization Challenges and Opportunities: A Flattened World The Emerging Digital Firm Strategic Business Objectives of Information Systems 1‑2 What is an information system? How does it work? What are its management, organization, and technology components? Why are complementary assets essential for ensuring that information systems provide genuine value for organizations? What Is an Information System? Dimensions of Information Systems Interactive Session | Technology UPS Competes Globally with Information Technology It Isn’t Just Technology: A Business Perspective on Information Systems Complementary Assets: Organizational Capital and the Right Business Model 1‑3 What academic disciplines are used to study information systems, and how does each contribute to an understanding of information systems? Technical Approach Behavioral Approach Approach of This Text: Sociotechnical Systems 1‑4 How will MIS help my career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: Did Information Systems Cause Deutsche Bank to Stumble? References: Chapter 2 Global E-business and Collaboration Opening Case: Enterprise Social Networking Helps Sanofi Pasteur Innovate and Improve Quality 2‑1 What are business processes? How are they related to information systems? Business Processes How Information Technology Improves Business Processes 2‑2 How do systems serve the different management groups in a business, and how do systems that link the enterprise improve organizational performance? Systems for Different Management Groups Systems for Linking the Enterprise Interactive Session | Organizations Data Changes How NFL Teams Play the Game and How Fans See It E-business, E-commerce, and E-government 2-3 Why are systems for collaboration and social business so important, and what technologies do they use? What Is Collaboration? What Is Social Business? Business Benefits of Collaboration and Social Business Building a Collaborative Culture and Business Processes Tools and Technologies for Collaboration and Social Business Interactive Session | Technology Videoconferencing: Something for Everyone 2‑4 What is the role of the information systems function in a business? The Information Systems Department Organizing the Information Systems Function 2‑5 How will MIS help my career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: Should Companies Embrace Social Business? References: Chapter 3 Information Systems, Organizations, and Strategy Opening Case: Technology Helps Starbucks Find Better Ways to Compete 3-1 Which features of organizations do managers need to know about to build and use information systems successfully? What Is an Organization? Features of Organizations 3-2 What is the impact of information systems on organizations? Economic Impacts Organizational and Behavioral Impacts The Internet and Organizations Implications for the Design and Understanding of Information Systems 3-3 How do Porter’s competitive forces model, the value chain model, synergies, core competencies, and network economics help companies develop competitive strategies using information systems? Porter’s Competitive Forces Model Information System Strategies for Dealing with Competitive Forces Interactive Session | Organizations Digital Technology Helps Crayola Brighten Its Brand The Internet’s Impact on Competitive Advantage The Business Value Chain Model Interactive Session | Technology Smart Products—Coming Your Way Synergies, Core Competencies, and Network-Based Strategies 3-4 What are the challenges posed by strategic information systems, and how should they be addressed? Sustaining Competitive Advantage Aligning IT with Business Objectives Managing Strategic Transitions 3-5 How will MIS help my career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: Grocery Wars References: Chapter 4 Ethical and Social Issues in Information Systems Opening Case: Are Cars Becoming Big Brother on Wheels? 4-1 What ethical, social, and political issues are raised by information systems? A Model for Thinking about Ethical, Social, and Political Issues Five Moral Dimensions of the Information Age Key Technology Trends that Raise Ethical Issues 4-2 What specific principles for conduct can be used to guide ethical decisions? Basic Concepts: Responsibility, Accountability, and Liability Ethical Analysis Candidate Ethical Principles Professional Codes of Conduct Some Real-World Ethical Dilemmas 4-3 Why do contemporary information systems technology and the Internet pose challenges to the protection of individual privacy and intellectual property? Information Rights: Privacy and Freedom in the Internet Age Property Rights: Intellectual Property 4-4 How have information systems affected laws for establishing accountability and liability and the quality of everyday life? Computer-Related Liability Problems System Quality: Data Quality and System Errors Quality of Life: Equity, Access, and Boundaries Interactive Session | Organizations Will Automation Kill Jobs? Health Risks: Rsi, Cvs, and Cognitive Decline Interactive Session | Technology How Harmful Are Smartphones? 4-5 How will MIS help my career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: Facebook Privacy: Your Life for Sale References: Part Two Information Technology Infrastructure Chapter 5 IT Infrastructure and Emerging Technologies Opening Case: PeroxyChem’s Cloud Computing Formula for Success 5-1 What is IT infrastructure, and what are the stages and drivers of IT infrastructure evolution? Defining IT Infrastructure Evolution of IT Infrastructure Technology Drivers of Infrastructure Evolution 5-2 What are the components of IT infrastructure? Computer Hardware Platforms Operating System Platforms Enterprise Software Applications Data Management and Storage Networking/Telecommunications Platforms Internet Platforms Consulting and System Integration Services 5-3 What are the current trends in computer hardware platforms? The Mobile Digital Platform Consumerization of IT and BYOD Interactive Session | Technology Is Business Ready for Wearable Computers? Quantum Computing Virtualization Cloud Computing Interactive Session | Organizations Look to the Cloud Edge Computing Green Computing High-Performance and Power-Saving Processors 5-4 What are the current computer software platforms and trends? Linux and Open Source Software Software for the Web: Java, HTML, and HTML5 Web Services and Service-Oriented Architecture Software Outsourcing and Cloud Services 5-5 What are the challenges of managing IT infrastructure and management solutions? Dealing with Platform and Infrastructure Change Management and Governance Making Wise Infrastructure Investments 5-6 How will MIS help my career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: Is BYOD Good for Business? References: Chapter 6 Foundations of Business Intelligence: Databases and Information Management Opening Case: Data Management Helps the Charlotte Hornets Learn More About Their Fans 6-1 What are the problems of managing data resources in a traditional file environment? File Organization Terms and Concepts Problems with the Traditional File Environment 6-2 What are the major capabilities of database management systems (DBMS), and why is a relational DBMS so powerful? Database Management Systems Capabilities of Database Management Systems Designing Databases Non-relational Databases, Cloud Databases, and Blockchain 6-3 What are the principal tools and technologies for accessing information from databases to improve business performance and decision making? The Challenge of Big Data Business Intelligence Infrastructure Interactive Session | Technology Kraft Heinz Finds a New Recipe for Analyzing Its Data Analytical Tools: Relationships, Patterns, Trends Databases and the Web 6-4 Why are information policy, data administration, and data quality assurance essential for managing the firm’s data resources? Establishing an Information Policy Ensuring Data Quality Interactive Session | Organizations Databases Where the Data Aren’t There 6-5 How will MIS help my career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: How Reliable Is Big Data? References: Chapter 7 Telecommunications, the Internet, and Wireless Technology Opening Case: Tour de France Wins with Wireless Technology 7-1 What are the principal components of telecommunications networks and key networking technologies? Networking and Communication Trends What Is a Computer Network? Key Digital Networking Technologies 7-2 What are the different types of networks? Signals: Digital Versus Analog Types of Networks Transmission Media and Transmission Speed 7-3 How do the Internet and Internet technology work, and how do they support communication and e-business? What Is the Internet? Internet Addressing and Architecture Interactive Session | Organizations Net Neutrality: The Battle Rages On Internet Services and Communication Tools Interactive Session | Management Monitoring Employees on Networks: Unethical or Good Business? The Web 7-4 What are the principal technologies and standards for wireless networking, communication, and Internet access? Cellular Systems Wireless Computer Networks and Internet Access Rfid and Wireless Sensor Networks 7-5 How will MIS help my career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: Google, Apple, and Facebook Battle for Your Internet Experience References: Chapter 8 Securing Information Systems Opening Case: Hackers Target the U.S. Presidential Election: What Happened? 8-1 Why are information systems vulnerable to destruction, error, and abuse? Why Systems are Vulnerable Malicious Software: Viruses, Worms, Trojan Horses, and Spyware Hackers and Computer Crime Internal Threats: Employees Software Vulnerability 8-2 What is the business value of security and control? Interactive Session | Technology Meltdown and Spectre Haunt the World’s Computers 8-3 What are the components of an organizational framework for security and control? Information Systems Controls Risk Assessment Security Policy Disaster Recovery Planning and Business Continuity Planning The Role of Auditing 8-4 What are the most important tools and technologies for safeguarding information resources? Identity Management and Authentication Firewalls, Intrusion Detection Systems, and Anti-malware Software Securing Wireless Networks Encryption and Public Key Infrastructure Securing Transactions with Blockchain Ensuring System Availability Security Issues for Cloud Computing and the Mobile Digital Platform Interactive Session | Management How Secure Is the Cloud? Ensuring Software Quality 8-5 How will MIS help my career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On Mis Projects Collaboration and Teamwork Project Case Study: Is the Equifax Hack the Worst Ever—and Why? References: Part Three Key System Applications for the Digital Age Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Opening Case: Avon Beautifies Its Supply Chain 9-1 How do enterprise systems help businesses achieve operational excellence? What are Enterprise Systems? Enterprise Software Business Value of Enterprise Systems 9-2 How do supply chain management systems coordinate planning, production, and logistics with suppliers? Interactive Session | Management Soma Bay Prospers with ERP in the Cloud The Supply Chain Information Systems and Supply Chain Management Supply Chain Management Software Global Supply Chains and the Internet Business Value of Supply Chain Management Systems 9-3 How do customer relationship management systems help firms achieve customer intimacy? What Is Customer Relationship Management? Customer Relationship Management Software Operational and Analytical CRM Business Value of Customer Relationship Management Systems 9-4 What are the challenges that enterprise applications pose, and how are enterprise applications taking advantage of new technologies? Enterprise Application Challenges Interactive Session | Organizations Kenya Airways Flies High with Customer Relationship Management Next-Generation Enterprise Applications 9-5 How will MIS help my career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: Clemens Food Group Delivers with New Enterprise Applications References: Chapter 10 E-commerce: Digital Markets, Digital Goods Opening Case: Youtube Transforms the Media Landscape 10-1 What are the unique features of e-commerce, digital markets, and digital goods? E-commerce Today The New E-commerce: Social, Mobile, Local Why E-commerce Is Different Key Concepts in E-commerce: Digital Markets and Digital Goods in a Global Marketplace 10-2 What are the principal e-commerce business and revenue models? Types of E-commerce E-commerce Business Models Interactive Session | Organizations Uber: Digital Disruptor E-commerce Revenue Models 10-3 How has e-commerce transformed marketing? Behavioral Targeting Social E-commerce and Social Network Marketing Interactive Session | Management “Socializing” with Customers 10-4 How has e-commerce affected business-to-business transactions? Electronic Data Interchange (EDI) New Ways of B2B Buying and Selling 10-5 What is the role of m-commerce in business, and what are the most important m-commerce applications? Location-Based Services and Applications Other Mobile Commerce Services 10-6 What issues must be addressed when building an e-commerce presence? Develop an E-commerce Presence Map Develop a Timeline: Milestones 10-7 How will MIS help my career? The Company Job Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: A Nasty Ending for Nasty Gal References: Chapter 11 Managing Knowledge and Artificial Intelligence Opening Case: Machine Learning Helps Akershus University Hospital Make Better Treatment Decisions 11-1 What is the role of knowledge management systems in business? Important Dimensions of Knowledge The Knowledge Management Value Chain Types of Knowledge Management Systems 11-2 What are artificial intelligence (AI) and machine learning? How do businesses use AI? Evolution of AI Major Types of AI Expert Systems Machine Learning Neural Networks Genetic Algorithms Natural Language Processing, Computer Vision Systems, and Robotics Intelligent Agents 11-3 What types of systems are used for enterprise-wide knowledge management, and how do they provide value for businesses? Enterprise Content Management Systems Locating and Sharing Expertise Learning Management Systems 11-4 What are the major types of knowledge work systems, and how do they provide value for firms? Knowledge Workers and Knowledge Work Interactive Session | Management Sargent & Lundy Learns to Manage Employee Knowledge Requirements of Knowledge Work Systems Examples of Knowledge Work Systems Interactive Session | Technology The Reality of Virtual Reality 11-5 How will MIS help my career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: Can Cars Drive Themselves—And Should They? References: Chapter 12 Enhancing Decision Making Opening Case: Big Data and the Internet of Things Drive Precision Agriculture 12-1 What are the different types of decisions, and how does the decision-making process work? Business Value of Improved Decision Making Types of Decisions The Decision-Making Process 12-2 How do information systems support the activities of managers and management decision making? Managerial Roles Real-World Decision Making High-Velocity Automated Decision Making 12-3 How do business intelligence and business analytics support decision making? What Is Business Intelligence? The Business Intelligence Environment Business Intelligence and Analytics Capabilities Interactive Session | Technology Siemens Makes Business Processes More Visible 12-4 How do different decision-making constituencies in an organization use business intelligence, and what is the role of information systems in helping people working in a group make decisions more efficiently? Decision Support for Operational and Middle Management Decision Support for Senior Management: Balanced Scorecard and Enterprise Performance Management Methods Interactive Session | Management Anthem Benefits from More Business Intelligence Group Decision-Support Systems (GDSS) 12-5 How will MIS help my career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: Is Predix GE’s Future? References: Part Four Building and Managing Systems Chapter 13 Building Information Systems Opening Case: Cameron International Builds a New System for Financial Reporting 13-1 How does building new systems produce organizational change? Systems Development and Organizational Change Interactive Session | Organizations Carter’s Redesigns Its Business Processes Business Process Redesign 13-2 What are the core activities in the systems development process? Systems Analysis Systems Design Completing the Systems Development Process 13-3 What are the principal methodologies for modeling and designing systems? Structured Methodologies Object-Oriented Development Computer-Aided Software Engineering 13-4 What are alternative methods for building information systems? Traditional Systems Life Cycle Prototyping End-User Development Application Software Packages, Software Services, and Outsourcing 13-5 What are new approaches for system building in the digital firm era? Rapid Application Development (RAD), Agile Development, and DevOps Component-Based Development and Web Services Mobile Application Development: Designing for a Multiscreen World 13-6 How will MIS help my career? The Company Position Description Interactive Session | Technology Systems Development Is Different for Mobile Apps Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: Hitachi Consulting Moves Human Resources to the Cloud References: Chapter 14 Managing Projects Opening Case: Sound Project Management Helps Stepan Company Improve Financial Planning and Reporting 14-1 What are the objectives of project management, and why is it so essential in developing information systems? Runaway Projects and System Failure Project Management Objectives 14-2 What methods can be used for selecting and evaluating information systems projects and aligning them with the firm’s business goals? Management Structure for Information Systems Projects Linking Systems Projects to the Business Plan Portfolio Analysis Scoring Models 14-3 How can firms assess the business value of information systems? Information System Costs and Benefits Capital Budgeting for Information Systems Limitations of Financial Models 14-4 What are the principal risk factors in information systems projects, and how can they be managed? Dimensions of Project Risk Change Management and the Concept of Implementation Controlling Risk Factors Designing for the Organization Project Management Software Tools Interactive Session | Management ConocoPhillips Implements a New System for Access Control 14-5 How will MIS help my career? The Company Interactive Session | Technology Arup Moves Project Management to the Cloud Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: Pennsylvania’s Unemployment Compensation Modernization System: Unfinished Business References: Chapter 15 Managing Global Systems Opening Case: New Systems Help Eli Lilly Standardize as a Global Company 15-1 What major factors are driving the internationalization of business? Developing an International Information Systems Architecture The Global Environment: Business Drivers and Challenges State of the Art 15-2 What are the alternative strategies for developing global businesses? Global Strategies and Business Organization Global Systems to Fit the Strategy Reorganizing the Business 15-3 What are the challenges posed by global information systems and management solutions for these challenges? A Typical Scenario: Disorganization on a Global Scale Global Systems Strategy The Management Solution: Implementation 15-4 What are the issues and technical alternatives to be considered when developing international information systems? Computing Platforms and Systems Integration Connectivity Software Localization 15-5 How will MIS help my career? The Company Interactive Session | Technology The Global Internet Goes Multimedia Interactive Session | Management AbbVie Builds a Global Systems Infrastructure Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study: E-Commerce in China: Opportunities and Obstacles References: Glossary Indexes Back Cover