Management by Eidetic Intuition: A Dynamic Management Theory Predicated on the "Philosophy of Empathy" (The Nonaka Series on Knowledge and Innovation)

Preface
Contents
About the Authors and Translator
List of Figures
List of Tables
Part I What Is So Great About Phenomenology?
1 Dialogue Between Ikujiro Nonaka and Ichiro Yamaguchi: “Bracketing” Management Science
	A Visit from the World-Renowned Management Theorist
	SECI and PDCA
	What Made Husserl Choose Philosophy?
	Sense- and Value-Giving Intentionalities
	Philosophy as a Way of Going Back to the Instinctive World
2 Phenomenology Is a Voracious Discipline: Encompassing Both Natural and Human Sciences
	A Philosophy that Aims to Disclose Experience Just as It Is
	The Starting Point Lies Only in Yourself
	What Is the “Sensed World”?
	“Concepts” as the Common Language
	How Can We Seek the Essence of Human Rights?
	The Relation Between Our Senses and Language
	Can We Say That the Essence of Senses Lies in Empathy?
	The Role of Our Senses in Establishing the Laws of Nature
	Varela’s “Neurophenomenology”
	References
3 The Method of Eidetic Intuition: From Gathering Cases to Free Variation
	Eidetic Intuition and the Different Personal Relations
	First- and Third-Person Relation
	First- and Second-Person Relation
	First Stage of the Eidetic Intuition: Gathering of Cases
	Libet’s Theory of the 0.5 Seconds Delay of Consciousness
	The Discovery of the Mirror Neurons
	The Insufficiency of the Mirror Neuron Theory
	The Second Stage of the Eidetic Intuition: Free Variation
	Thought Experiment 1: Color and Extension
	Thought Experience 2: Sound and Duration
	Thought Experiment 3: Drawing a Square
	Association Between Kinesthesia and Visual Image
	Empathy that Arises in a Non-Ego State of the Mind
	References
4 “Bracketing” Our Prejudices: What Is the Phenomenological Reduction?
	Removing Our Prejudices and Biases
	“Becoming one with the Breath” and the Phenomenological Reduction
	Suspension of Judgment and Bracketing
	What Are the “Meanings” and “Values” of Time and Space?
	Active and Passive Intentionality
	References
5 The Difference Between “Sensations” and “Perceptions”: The Reason Why We Get Carsick in the Backseat
	A Concrete Example of Passive Intentionality
	Passive Intentionality and Passive Synthesis
	Active Intentionality and Active Synthesis
	Passive Consciousness of Passive Synthesis and Active Consciousness of Active Synthesis
	Passive Synthesis That Gets Built into Active Synthesis
	Why Do We Get Carsick in the Backseat?
	The Difference Between Sensation (Passive Synthesis) and Perception (Active Synthesis)
	How Does an Apple Get Perceived as an Apple?
	References
6 What Is the “Present”?: Retentional and Protentional Intentionality
	Clarifying the Mechanism of the Unity
	How the Meanings of Present, Past, and Future Are Established
	Retentional Intentionality
	Retentional Transverse and Horizontal Intentionality
	How Is the Order of “G, G, A” Determined?
	The Difference Between Implicit and Explicit Intentionality
	How Does the Cocktail Party Effect Occur?
	Protention as an Implicit Intentionality
	The Structure of “the Living Present”
	The Mutual Awakening Between “Hyle” (Sensory Data) and Implicit Intentionality
	The Past, “the Living Present,” and the Future
	References
7 Phenomenology, Neuroscience, and Buddhism: The Relationship Between Instinct Intentionality and Storehouse Consciousness
	How to Hit the Ball That You Cannot See
	The Ball’s Course and Retention and Protention
	How We Distinguish a Straight Ball from a Curveball
	You Can Get Used to Any Curve
	Resolving Libet’s 0.5 seconds of Brain Activity
	Varela’s Towards a Phenomenology of the Emptiness I
	Implicit Intentionality and Storehouse Consciousness
	Instinctive Intentionality and Affection
	References
8 The Twofold Intersubjectivity: Revealing the Structure of the Lifeworld
	The Difference Between Two Kinds of Evidence
	The “Shared Present” in Co-sleeping
	From a Unified Body to a Division Between My Body and Others’ Bodies
	What It Means to Notice the “Zero Kinesthetic Sensation”
	The World of Empathy Felt by the Mother and Child
	Empathy in Realism and Idealism
	The Two Distinctions Within Empathy in Phenomenology
	I-Thou Relation and I-It Relation
	How Do We Perceive the Same Object?
	The Development of Linguistic Ability
	On Intersubjectivity
	The Lifeworld Made up of a Twofold Intersubjectivity
	How Can We Have an Eidetic Intuition of Human Rights?
	Indwelling as Tacit Knowledge
	References
9 Dialogue Between Ikujiro Nonaka and Ichiro Yamaguchi: Strategic Management as a Way of Life
	The Dynamic Duality
	Abduction and Tacit Way of Knowing
	The Present Has “Width”
	The Essence of Narrative Strategy Theory
Part II The Essence of Phenomenological Management
10 The SECI Model: Knowledge Creation in the Cycle of Subjectivity and Objectivity
	From Information Processing to Knowledge Creation
	Michael Polanyi’s Tacit Knowing
	What Is the Meaning of “Hawaii”?
	The Process of Organizational Knowledge Creation
	The SECI Model
	The SECI Process and “STPD” Process
	References
11 How to Foster Intersubjectivity
	Knowledge “Becomes” Knowledge
	The Concept and Meaning of ba
	Kyocera’s compa
	Honda’s New and Old waigaya
	Eisai’s Management Strategy: Socialization
	Microsoft’s Empathetic Management
	7-Eleven’s ba for Intersubjectivity
	Toyota’s andon Style
	References
12 Methods of Collective Eidetic Intuition
	Phenomenology and Intentionality
	Actuality, Situation, Reality
	Retention, Present, Protention
	Steps for Eidetic Intuition
	Development of HondaJet
	Concept is a New Perspective
	Conceptualization by Literary Trope
	Pola’s Development of Wrinkle Shot
	Development of Toridasu at Mayekawa Mfg. Co. Ltd.
	References
13 Narrative Strategy
	Eidetic Intuition in Strategy
	Strategy as a Serial Drama of Firms to Create Future
	Narrative Approach to Management Strategy
	Narrative Approach for Human-Centric Strategy
	Pola’s Narrative Strategy
	Fujifilm’s Narrative Strategy
	YKK’s Narrative Strategy
	Why Narrative Is More Powerful Than Ideas
	Strategy for Life in the Age of Uncertainty
	References
14 Synthesis of Phenomenology and Management Studies
	Practical Wisdom and Its Six Essential Abilities
	Create Good Purpose and Values: Judging What is Good and What is Bad
	Grasp the Essence: Perceiving the Reality as It is
	Create Ba in a Timely Manner: Sharing Contexts and Developing Intersubjectivity with Others
	Narrate the Essence: Telling a Story that Bridges the Particular and the Universal
	Exercise Political Power: Bringing People Together to Realize the Narrative
	Foster Phronesis in Others: Distributing Phronesis Among the People
	Co-Creation by Artificial Intelligence and Human Beings
	Essence of Human Ability
	Coexistence with Technology: HILLTOP’s Case
	From Dichotomy to Dynamic Duality: Middle-Up-Down Management
	Synthesis of Phenomenology and Management Science
	Toward the Society of Good Life
	References
15 Dialogue between Ikujiro Nonaka and Ichiro Yamaguchi: Collective Eidetic Intuition and Japanese People
	Higher-Level Intersubjectivity in Waigaya and Compa
	Collective Eidetic Intuition and Japanese People
	Differences Between Husserl and Kitaro Nishida
	How to Create New Spontaneous Encounters
Afterword
Index