Magazine Editing: How to Develop and Manage a Successful Publication

Book Cover......Page 1
Half-Title......Page 2
Title......Page 3
Copyright......Page 4
CONTENTS......Page 5
FIGURES Table......Page 6
INTRODUCTION......Page 8
ACKNOWLEDGEMENTS......Page 7
1 HOW MAGAZINES WORK......Page 12
Reader-funded publishing......Page 13
Advertiser-funded publishing......Page 14
The consequences of advertiser-dominated publishing......Page 16
Business-to-business magazines......Page 18
Consumer magazines......Page 20
House journals......Page 22
Contract publishing and customer magazines......Page 23
Publishing and editing......Page 24
The publishing imperative......Page 25
Beyond the culture clash......Page 27
The magazine life-cycle......Page 28
Planning a launch......Page 29
Decline or institutionalisation......Page 30
The task ahead......Page 32
What the readers want from you......Page 36
Knowing your reader......Page 38
Working with a research consultancy......Page 41
If you can’t afford to research......Page 46
Characterising the reader......Page 48
Applying what you know......Page 52
Staying in touch......Page 54
The letters page and readers’ contributions......Page 55
Competitions......Page 56
Meeting the readers......Page 57
Campaigns......Page 58
3 LEADER AND MANAGER......Page 60
Born to lead, or to manage?......Page 61
Leadership......Page 62
Types of leader......Page 63
Your responsibilities......Page 64
Your approach......Page 67
Communication......Page 71
Meetings......Page 72
Planning......Page 75
Delegation......Page 76
Decision making......Page 77
Negotiation......Page 78
Time management......Page 79
Building a team......Page 82
Hiring......Page 84
Induction......Page 88
Firing......Page 89
Appraisal......Page 92
Motivation......Page 93
Training......Page 95
Health and safety......Page 97
Publication budgets......Page 100
The editorial budget......Page 103
Woges/bonuses/expenses......Page 107
Editorial contributions......Page 108
News-stand and subscription initiatives......Page 109
Advertising......Page 110
Advertorials......Page 111
Special features, supplements and sponsorship......Page 112
Ancillary activities......Page 113
Vision......Page 116
Accuracy, fairness, clarity......Page 118
Working with writers......Page 120
The writing process......Page 121
Freelance writers......Page 122
News......Page 127
The news team......Page 129
News writing......Page 133
Features......Page 137
Feature planning......Page 139
Other features......Page 141
Interviews and profiles......Page 142
Feature writing......Page 143
The regulars......Page 145
Readers’ letters......Page 146
Diary columns......Page 147
The contents page......Page 148
Products......Page 149
Campaigns......Page 150
Editing by design......Page 152
The art director or art editor......Page 154
Working with designers......Page 156
Routine design tasks......Page 158
The picture editor......Page 159
Agencies and libraries......Page 161
Photographers and shoots......Page 163
Illustration......Page 165
Commissioning visuals......Page 166
Copyright......Page 167
Photographic ethics......Page 168
The cover......Page 171
Subject matter......Page 174
Cover treatments......Page 176
Cover-fines......Page 178
Online design......Page 180
Sub-editing......Page 182
Dealing with copy......Page 183
Sub-editing and projection......Page 184
Copy-flow......Page 186
Drawing up a copy-flow diagram......Page 187
Scheduling......Page 194
Flat-planning......Page 196
Housekeeping......Page 199
Using outside facilities......Page 201
8 WHERE THE BUCK STOPS......Page 202
Press law......Page 203
Defamation......Page 204
The current law......Page 209
Contempt of court......Page 210
Copyright......Page 211
Confidence......Page 214
Data protection......Page 215
Competitions......Page 216
Other laws......Page 217
The Press Complaints Commission......Page 218
Ethics......Page 219
9 BECOMING AN EDITOR......Page 224
Assessing yourself......Page 225
Your new magazine......Page 227
Your new employer......Page 228
Your new staff......Page 229
APPENDIX 1 National Union of Journalists Code of Conduct......Page 232
APPENDIX 2 Press Complaints Commission Code of Practice......Page 234
NOTES......Page 256
Books......Page 260
Online resources and articles......Page 261
Magazines......Page 262
INDEX......Page 264