Machiavelli in Brussels: The Art of Lobbying the EU

Detailed Contents......Page 8
Preface......Page 12
List of Figures......Page 16
List of Abbreviations......Page 18
Living Together in Europe......Page 22
Solving the Irritating Differences: the EU Method......Page 23
Not Member States, but Member Countries......Page 26
Domestic Patterns of Public-Private Relationship......Page 28
The Europeanisation of the Member Countries......Page 31
Vectors of Europeanisation......Page 33
The Fuller Story of Europeanisation......Page 36
Influence Challenges from Europeanisation......Page 38
From Old to New Influence Techniques: Public Affairs Management......Page 41
Extra: the Extending Family of EU Public Affairs Management......Page 45
Public Affairs Management at EU Level......Page 47
Deus Ex Machina......Page 52
The Skeleton of the EU Machinery......Page 54
The Skeleton in Development......Page 56
Formal Policies and Powers......Page 59
The Flesh and Blood of the EU Machinery......Page 62
The Commission’s Work Floor......Page 63
The Commission: how it Works......Page 66
The Commission and its Assistant Bureaucracy......Page 67
The Parliament’s Influence Role......Page 70
EESC and COR: More Influence than Power......Page 73
The Council: More Power than Influence......Page 75
The Council: the Shareholder as a Stakeholder......Page 78
Some Other Decision-Makers......Page 79
The Playing Field in Two Catchwords......Page 81
Extra: the Wandering Scholars......Page 86
EU Governance and EU Public Affairs Management......Page 89
Managing the Crucial Variables......Page 92
The Manageable Machinery: General Approaches......Page 95
The Meta-Game of Triple P......Page 106
Specific Trends in the Management of EU Affairs......Page 110
Extra: Country Profiles of EU Lobbying......Page 120
Professional EU Public Affairs Management......Page 129
How to Lobby Better?......Page 132
The Predecessors of Arena Analysis......Page 133
Arena Analysis: Going Window-Out......Page 136
Describing the Arena......Page 138
The Satisfactory Description......Page 144
The Quick Arena Scan......Page 147
Analysis for the Action......Page 150
Pro-Active EU Arena Management: Window-In......Page 152
Extra: the GMO Food Arena......Page 160
Arena Analysis: Necessary, but not Sufficient......Page 165
Who Is Acting, Why, for What Reason, and With What Result?......Page 168
The Acting Interest Group......Page 169
Why Act, and for What?......Page 180
With what Result?......Page 190
Extra: the Multinational Model......Page 194
From the Home Front to the EU Fieldwork......Page 202
Lobbying: the Essential Link......Page 204
The Surplus of Unorthodox Actions......Page 207
Coping with the Surplus......Page 212
Lobbying Whom?......Page 215
Lobbying Where?......Page 217
Lobbying With Regard to What?......Page 219
How to Style One’s Lobbying?......Page 221
The Fine-Tuning of ‘Sound’ 227......Page 228
The Timing of the Fieldwork......Page 232
Extra: the Ideal Profile of the EU Public Affairs Expert......Page 236
From the Potentials to the Limits of EU Public Affairs Management......Page 240
From Tantalus to SCARE......Page 242
The Sender’s Mental Limits......Page 243
The Sender’s Organisational Limits......Page 249
The Limits of Channel Management......Page 253
The Limits of Arena Management......Page 259
The Limits at the Receivers’ Side......Page 263
The Limiting Environment......Page 267
Extra: the Limited National Governments......Page 272
The Limits of EU Public Affairs Management: a Problem or a Blessing?......Page 278
Democracy as a Criterion......Page 280
Notions of Democracy......Page 281
The Impacts of EU Public Affairs Management on......Page 292
Improving EU Democracy by EU Lobbying......Page 303
Extra: Improving EU Democracy by the Study of EU PAM......Page 310
Reflection for the Action......Page 314
References......Page 320
Index......Page 340