Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress

Front Matter....Pages i-xxxii
Front Matter....Pages 1-1
What Do Buyers Want From Their Relationships With Optical Buying Groups? The Role of Embeddedness, Switching Costs, and Commitment....Pages 2-5
Formal Contract in Marketing Channel and Firms’ Transactional Performance in China: Does Renqing Matter?....Pages 6-6
The Reinforcing Role of Alternative Governance Strategies in Managing ICT Firms’ Partner Networks....Pages 7-7
Front Matter....Pages 8-8
The Effect of (IN) Congruence Between General Self-Confidence and Specific-Confidence on Intentions to Complain....Pages 9-10
It’s the Thoughts that Count: Substitution for Goal Striving Actions....Pages 11-11
The Effect of Mortality Sailence on Hedonic Consumption and Utilitarian Consumption....Pages 12-15
Front Matter....Pages 16-16
A Structured Abstract: Exploring Mobile Money Services as an Innovative Solution for Micro and Small Enterprises in Emerging Economies – Lessons from Rural Cambodia....Pages 17-20
Front Matter....Pages 21-21
Marketing Department’s Influence and Information Dissemination Within in a Firm: Evidence for an Inverted U-Shaped Relationship....Pages 22-22
Cross-Functional Integration at the Frontline of the Retail Channel....Pages 23-26
Research on Emotions By Marketing Scholars in Last 10 Years....Pages 27-31
The Ideal Marketer is an Authentic Marketer....Pages 32-40
Front Matter....Pages 41-41
Understanding the Decision-Making Processes Associated with Exercise....Pages 42-45
Responses to Mhealth Application on Health Behavior: A Theoretical Extension of the Technology Acceptance Model....Pages 46-55
Front Matter....Pages 56-56
An Exploratory Analysis of Snack Food Purchasing Behaviour in New Zealand....Pages 57-65
The Influence of Personal Values and Pet Attachment on Owners’ Pet Products Pruchase Behavior....Pages 66-69
Bundled Presentation, Susceptibility to Influence and Calorie Estimation....Pages 70-72
If Only…? A Study on the Effects of Purchase Regret....Pages 73-75
Front Matter....Pages 76-76
Young Chinese Consumers’ Luxury Hotel Preference and Purchase Intention....Pages 77-80
How Brand Trust Mediates the Effects of Service Quality on Loyalty: An Illustration From Medical Tourism Context....Pages 81-83
Front Matter....Pages 84-84
Risk Aversion and Attributes of Study Abroad Programs Among Marketing Majors in the U.S. and Norway: Validation of Cross-Cultural Scales....Pages 85-85
Front Matter....Pages 84-84
A Study of the Marketing Curriculum in Australia: The 1930S to Now....Pages 86-93
Understanding College Students’ Study Abroad Motivations and Preferences....Pages 94-94
Front Matter....Pages 95-95
What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain....Pages 96-99
Front Matter....Pages 100-100
Is Trust a Pre-Requisite or Outcome of Corporate Social Responsibility? A Stakeholder Theoretical Perspective....Pages 101-101
Drivers and Outcomes of Corporate Identity Management....Pages 102-102
Understanding Corporate Identity of SMES: Conceptualization and Preliminary Construction of Scale....Pages 103-107
Codes of Ethics Artifacts in Australia, Canada and Sweden: A Longitudinal Study....Pages 108-108
Front Matter....Pages 109-109
Matching Advertisement Layout with Metaphor Facilitates Comprehension....Pages 110-110
The Use of Childhood Icons in Nostalgic Appeals for Charity.....Pages 111-111
Consumption Emotion, Satisfaction and Word of Mouth: A structural Study of Demographic Correlates Consumption Emotion, Satisfaction....Pages 112-115
Advertising Execution Styles Matter - A Fear-Based Experiment on Attitude, Susceptibility, Efficacy and Behaviour....Pages 116-126
Front Matter....Pages 127-127
A Framework for B2B Customer Reacquisition: Evaluating Key Determinants to Win Back Lost Customers....Pages 128-128
Role of Ethical Integration in the Effect of a Service Provider on the Outsourcing Organisation’s Reputation – A Structured Abstract....Pages 129-132
A Social Identity Perspective of Customer Value Heterogeneity in Complex Industrial Solutions....Pages 133-142
Front Matter....Pages 143-143
Customer Churn Models: A Comparison of Probability and Data Mining Approaches....Pages 144-148
It’s the Strength of the Ties: How Multiplex Social Networks Among Frontline Employees Drive Service Performance....Pages 149-155
Front Matter....Pages 156-156
Factors Affecting Brand Loyalty Among Malaysian Consumers in Their Choice of Mobile Phone Brands....Pages 157-157
Front Matter....Pages 158-158
Active Waiting: An Investigation of Delayed Winback Strategies....Pages 159-159
A Cross Cultural Investigation of the Stereotype for Salespeople....Pages 160-160
Managing Control Expectations in Business-To-Business Relationships....Pages 161-163
Front Matter....Pages 164-164
Service Dominant Logic – An Example of Competitive Advantage....Pages 165-165
Developing New Business Relationships: An Outside-In Perspective....Pages 166-169
Inter-Firm Knowledge Sharing Effectiveness: An Empirical Examination of Adaptation Ambidexterity....Pages 170-170
Exploring SMEs Perception and Trust Toward HRIS for a Sustainable HRM Performance: Case Study of SMEs in Vietnam....Pages 171-174
When Rural Entrepreneurial Marketing Does not Work: The Case of OTOP Failure in Thailand....Pages 175-175
Channel Integration: An Explanation According to David Teece’s Theory of the Boundaries of the Firm....Pages 176-176
Relationship of Line Extension Brand and Parent Brand in the Eyes of Consumers....Pages 177-177
Front Matter....Pages 178-178
The Impact of Social Media Marketing on the Relationship Among Dynamic Capabilities and Performance....Pages 179-179
The Influence of Social Presence on Online Purchase Intention: An Experiment with Different Product Types....Pages 180-183
‘On the Go’ VS ‘On the Spot’: The Segmentation of Digital Natives....Pages 184-190
Front Matter....Pages 191-191
From Green to Ethical Consumers: What Really Motivates Consumers to Buy Ethical Products?....Pages 192-201
The Effect of Animal Protection Advertising on Opposition to the Slaughter of Wildlife and Willingness to Boycott the Offending Industry: Initial and Carryover Effects....Pages 202-202
Reframing The Ethical Consumption ‘Gap’....Pages 203-205
Emerging Segments in Ethical Consumption: Young Adults and Cosmetics....Pages 206-215
Front Matter....Pages 216-216
Co-Creation in a Service Innovation Context....Pages 217-217
Potential Dimensions of Customer Co–Creation....Pages 218-219
Customer Satisfaction and Purchase Behavior: The Role of Customer Input....Pages 220-220
Front Matter....Pages 221-221
Internet Users’ Attidutes Towards Advertising on Facebook....Pages 222-225
Consumer Emotional Responses to Emotional Appeal Advertising Within an Online Social Network Context....Pages 226-233
The Impact of Company Facebook Page on Wom Communication of New Product....Pages 234-243
Front Matter....Pages 244-244
Countering Counterfeit Branding: An Understanding Incorporating Mimesis and Cultural Appropriation for Emerging Markets....Pages 245-245
Coopetition (Contemporaneous Cooperation and Competition) Among Nonprofit Arts Organizations....Pages 246-246
Sustainability Living in a Carbon Priced Economy: Trade-Offs in Purchasing and Practices and Sustainability Guilt....Pages 247-255
What’s in a Name? A Systems Thinking Framework for Resource Types in Nonprofit Marketing....Pages 256-256
Front Matter....Pages 257-257
Direct Experience and Emotional Attachment to Brands: Protecting Brands From the Negative Word of Mouth Opinion of Japanese Consumers....Pages 258-261
Ability of The Information-Leader to Create Topics of Conversation and Purchase Decision-Making....Pages 262-262
The Effects of Health Claims and Symbolic Mark: A Case of Foshu (Food for Specified Health Uses) in Japan....Pages 263-263
Co-Creation of Service Brand Meaning: Initial Findings from an Exploration of Bank Branding in the Vietnamese Retail Banking Sector....Pages 264-264
Front Matter....Pages 265-265
Co-Creation: Conceptualization and Research Implications....Pages 266-266
None of the Glory: The Implications of Customer Attributions of Credit in Successful Co-Productive Service Experiences....Pages 267-270
Congruence in The Positioning of Service Brands: An Empirical Examination....Pages 271-271
Front Matter....Pages 272-272
Towards an Understanding of The Motivations to Play Games on Smartphones....Pages 273-275
It’s Personal, It’s Not Business: The Effects of Moods on Advertisements Recall....Pages 276-279
The Role of Product Personalization in Effects of Self-Congruity Versus Functional Congruity....Pages 280-280
Front Matter....Pages 281-281
What does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach....Pages 282-282
Sustainable or Conventional? Exploring The Fit of Sustainability Attributes....Pages 283-283
Sustainable Retrofits of Apartment Buildings: Developing a Process to Address the Barriers to Adoption....Pages 284-291
Front Matter....Pages 292-293
Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption....Pages 294-294
Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.....Pages 295-304
The Effect of Offshore Shifts on Brand Attitude and Corporate Image....Pages 305-308
Front Matter....Pages 309-309
The True Nature of Non-Linear Dynamic Effects: A Methodology to the Rescue of Imprecise Theory....Pages 310-310
What Was Brand Equity Anyway, and How Did They Measure It?....Pages 311-314
Front Matter....Pages 315-315
Scared Topless: Why Social Marketers Need to Encourage Marketing-Like Activities in Avoidance-Service Workers....Pages 316-318
Not Quite Playing the Game? Mobile Applications for Healthier Lifestyles....Pages 319-329
A Services Approach to Social Marketing....Pages 330-330
Perceived CSR Authenticity....Pages 331-331
Front Matter....Pages 332-332
Predicting Disloyalty to a Search Engine: The Role of Satisfaction, Brand Relationship, Reputation and the Search Engines Features....Pages 333-336
Risky Business? Consumers’ Propensity to Engage in Online Banking Services....Pages 337-337
Effective Interactive Websites: Examining the Moderating Role of Involvement....Pages 338-342
Front Matter....Pages 343-343
Employee Health: Motivations and Constraints to Fitness Program Participation....Pages 344-347
Supporting Children of HIV-Positive Parents....Pages 348-351
Influence of Parents on Child Eating Practices in Low Ses Communities: Identifying Insights for Health Promotion Campaigns....Pages 352-355
A Regional Approach to Implementation and Evaluation of Strategic Health Communication Campaigns to Support Non-Communicable Disease Prevention in Pacific Island Nations....Pages 356-363
Front Matter....Pages 364-364
Internal Competition and Cooperation at Art Museums: A Qualitative Exploration....Pages 365-365
Servaqua: Towards a Model for Service Quality in Potable Reticulated Water Services....Pages 366-375
Development of a Market Orientation Research Agenda for the Nonprofit Sector....Pages 376-376
Front Matter....Pages 377-377
Antecedents and Consequences of Consumer Perception of Product Innovativeness....Pages 378-378
An Alternative Model of the Diffusion Curve for New Products....Pages 379-379
Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations....Pages 380-380
The Transition from Complement to Substitute: Determinants of Consumer Disadoption of Old Technologies....Pages 381-384
Front Matter....Pages 385-385
Thou Shalt Not Steal: Illegal Downloading Behaviour in a Church Community Context....Pages 386-390
How Social Marketing can Address the Obesity Issue: The Role of Corporate Reputation....Pages 391-391
Investigating Consumer Message Processing of Fear and Challenge Based Advertising: A Conceptual Framework.....Pages 392-401
Front Matter....Pages 402-402
The Dual Impact of Socio-Emotional and Operational Demands Stress and Burnout....Pages 403-406
Personality and the Creativity of Frontline Service Employees: Exploring Quadratic and Moderating Effects....Pages 407-407
Dealing with Variability in Professional Services- The Role of Scripting Versus Improvisation....Pages 408-409
Front Matter....Pages 410-410
The Evolution of Japanese Retailing: 1991 - 2007....Pages 411-411
Online Perceived Value in the Low Cost Airline Business....Pages 412-412
Adoption of Online Shopping in South Asia: A Technology Acceptance Perspective....Pages 413-413
Front Matter....Pages 414-414
Social Presence’s Affects on User Relational Performance, Relational Information Process’ Role of Mediating, and Moderating Effects Caused by Variety of Social Media Websites....Pages 415-424
A Qualitative Exploration of Student Perspectives on Social Media use, Abuse and Content....Pages 425-425
Strategically Social - Drivers and Patterns in Social Media Management....Pages 426-434
Me or Not me? The Avatar as Consumer Identity in Virtual Worlds....Pages 435-444
Front Matter....Pages 445-445
Who has Written it? How Reviewer-Reader Similarity Moderates the Factuality of Online Reviews....Pages 446-446
What Type of Birdsong Carries? Twitter: Source Credibility and its Links to Value Creation in the Wine Business – A Tentative Model....Pages 447-456
Examining Factors Affecting Mobile Social Media Customer-To-Customer Interactions in Real-Time Service Encounters....Pages 457-465
The Effect of Wom Communication with Close Others on Repeat Purchase....Pages 466-466
Front Matter....Pages 467-467
Foundations for Effective Sustainability Education....Pages 468-477
Front Matter....Pages 478-478
Global Consumer Culture and Local Identity as Drivers of Materialism: An International Study of Convergence and Divergence....Pages 479-479
A Model Linking Corporate Brand, Industry Image and Country of Origin Image....Pages 480-480
Front Matter....Pages 478-478
Ambivalence in Ethnocentric Bias....Pages 481-481
Acculturation and Advertising: Evidence from South Korea....Pages 482-485
Front Matter....Pages 486-486
How Companies Use Facebook to Promote Alcohol Brands to Young Adults....Pages 487-490
I’m Friends with Louie the Fly, not Mortein: Conceptualising the New Brand Relationships on Social Media....Pages 491-494
On Bricks and Clicks Consumer Search Strategy as a Basis for Multi-Channel Management....Pages 495-508
Front Matter....Pages 509-509
Reporting Complaints: Scale Application and Replication....Pages 510-510
Fellow Customers as a Source of Unfriendliness: The Role of Descriptive Norms in Deviant Customer Behavior....Pages 511-511
Exploring the Positive and Negative Aspects of Customer-Brand Relationships: Why Disengagement Matters....Pages 512-514
Front Matter....Pages 515-515
Consumer Creativity and the World’s Biggest Brand....Pages 516-516
The Brand Personality of a Copycat Product: The Case of Tribute Bands....Pages 517-520
Measuring Consumer-Based Brand Authenticity....Pages 521-521
Front Matter....Pages 522-522
Holistic Management of SME Environmental Management Practices: Toward a New Typology....Pages 523-528
Fit to be Creative: Organization-Employee Congruence on Environmental Values....Pages 529-529
Reflecting on the Past Decade of Marketing: Taking Stock of Green Marketing Literature....Pages 530-533
Marketing Renewable Energy in Developing Countries: A Policy Paradigm for Mexico....Pages 534-541
Front Matter....Pages 542-542
Does Destination Services Matter in Gaming Destinations? The Role of Travel Purpose....Pages 543-546
The Power Balance in the Contemporary Art Market: Artists, Dealers and Collectors....Pages 547-550
What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior....Pages 551-551
Front Matter....Pages 552-552
Touching but with the Eyes Only! The Effectiveness of Textured Packaging and the Moderating Effect of Previous Tactile Stimulation....Pages 553-553
The Formation of Customer Engagement Behavior in a Hedonic Service Setting....Pages 554-557
Front Matter....Pages 552-552
Need for Touch and Multichannel Search and Purchase....Pages 558-558
Front Matter....Pages 559-559
Differences In Effects of Sport and Non-Sport Sponsorship on Sponsor’s Employees....Pages 560-563
A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship....Pages 564-573
An Examination of Conditions that Moderate Negative Effects of Sponsorship Terminations on Fan Attitudes Toward the Former Sponsor....Pages 574-574
Front Matter....Pages 575-575
Satisfying Customers Through Satisfied Service Employees: Integrating the Emotional Labor and Emotional Contagion Perspectives....Pages 576-579
Impact of IM Programs on Fle’s Perception of IMO and Performance Outcomes....Pages 580-580
Front Matter....Pages 581-581
What do Consumers See when they Look at Displays? An Eye-Tracking Study....Pages 582-585
Waiting for Checkout: Toward an Understanding of Customers’ Perceptions....Pages 586-589
Determination of Success Factors of the Shop-in-Shop and the Concession Model in the Fashion Industry: An Empirical Ananlysis of Consumer Perception in the Case of Hugo Boss Benelux in Spain....Pages 590-599
Front Matter....Pages 600-600
Towards a Global Framework for Advertising Self Regulation....Pages 601-602
Front Matter....Pages 603-603
The Behaviours of Relationship Building: A Networking View....Pages 604-613
Parasocial Relationships and Brand Tribal Behavior: Delineating their Link....Pages 614-617
Front Matter....Pages 618-618
How much do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market....Pages 619-619
The Antecedents of Strategic Pricing and its Effect on Company Performance....Pages 620-623
Front Matter....Pages 624-624
The Role of Expectations, Confirmation, and Perceived Performance in Olympic Games Attitudes: A Cross-National Longitudinal Study....Pages 625-634
Of Geeks and Achievers: Exploring Consumer Collective Tourism and the Infinite Game....Pages 635-641
Front Matter....Pages 642-642
Climate Change Science Versus Climate Sceptics: Is the World Really Flat?....Pages 643-653
Past and Future Orientation, Environmental Attitudes and Green Consumer Behaviour....Pages 654-654
Sustainability and Perception of Brand Communication....Pages 655-659
Front Matter....Pages 660-660
The Role of Synergy and Complementarity in a Multichannel E-Commerce System....Pages 661-661
Front Matter....Pages 660-660
A Comparison of Online and Offline Gender and Goal Directed Shopping Online....Pages 662-671
How Mindset Affects Online Planned and Unplanned Purchasing – An Extended Abstract....Pages 672-674
Moving Virtual Retail into Reality: Examining Metaverse and Augmented Reality in the Online Shopping Experience....Pages 675-677
Front Matter....Pages 678-678
Meaning of Money among Hindus in India: Some Preliminary Findings.....Pages 679-679
Embarrassment Effects on Purchase Intent for a Product with Socially Shared Superstitious Meanings: a Structured Abstract....Pages 680-683
Coping with Negative Consumption Experiences: How Attribution Influences Disappointment, Regret, Word of Mouth and Complaining Behaviours....Pages 684-687
Funeral Consumption as an Ambivalent Experience....Pages 688-688
Front Matter....Pages 689-689
Does Consumer Innovativeness Influence Western and Eastern Customers’ Really New Product Adoption Behavior Differently?....Pages 690-696
Consumers’ Perception of Corporate Sustainable Activities: An Analysis of the German and the Spanish Consumer....Pages 697-708
Front Matter....Pages 709-709
Why Consumers Seek ‘Coolness’? Evidence from the Arab World....Pages 710-710
Special Session Title: Looking Forward and Back at Survey Research Response Issues in Marketing Research....Pages 711-711
A Retrospective on the Use of Survey Methodologies in Marketing Research....Pages 712-712
Student Subjects: Human Lab Rats or Genuine Consumers?....Pages 713-713
Response Rate and Response Bias in Marketing Research....Pages 714-714
Front Matter....Pages 715-715
A New Era: How New Media Might Shape New Data and Research Methods....Pages 716-725
How the Innovation Diffusion Models from the Past can Help us to Explain Marketing in the New Media Era....Pages 726-732
Front Matter....Pages 733-733
Sponsorship Research: Drawing on the Past to Shape the Future of Sponsorship....Pages 734-734
Construal Level Effects in Sponsorship Announcements....Pages 735-735
Celebrity Portfolio Effects on Consumer Brand Evaluations....Pages 736-736
Front Matter....Pages 737-737
Drivers of Perceptions of Fairness in Financial Services in Australia....Pages 738-741
Front Matter....Pages 737-737
What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience....Pages 742-750
Coaligning Service Quality Attributes and its Implication to Customer Value....Pages 751-759
Gambler Loyalty – A Qualitative and Quantitative Investigation....Pages 760-760
Front Matter....Pages 761-761
It is not about the Product Having Enhanced or Unique Product Attributes....Pages 762-762
Brand Innovativeness Effects on Perceived Quality, Satisfaction and Loyalty....Pages 763-763
Engaging Internal Stakeholders: Revitalizing Community Organizations Through Rebranding....Pages 764-771
Measurement of Perceived Multisensory Marketing Strategies....Pages 772-775
Front Matter....Pages 776-776
Editorial Reviewers’ Persepctives on Writing and Publishing in High Quality Marketing Journals: An Interactive Discussion....Pages 777-777
Front Matter....Pages 778-778
The Influence of Inertia on Brand Switching Behaviour....Pages 779-787
Are Management Responses to Negative Online Consumer Reviews Beneficial?....Pages 788-791
Front Matter....Pages 792-792
Relational Risks for Guanxi Boundary Spanners in Chinese-Foreign Business Interactions....Pages 793-793
The Antecedents and Consequences of Price Leadership Strategy: An Empirical Investigation of Chinese Manufacture Exporters....Pages 794-794
Networks, Dynamic International Opportunity Recognition and Performance Among International New Ventures....Pages 795-804
Front Matter....Pages 805-805
Susceptibility to Credit Card Effects and Revolving Credit Card Holders: A Multi-Country Evaluation on British, Singaporean and Malaysian Youth Markets....Pages 806-809
American and Australian Women’s Antecedents to Trust, Commitment and Loyalty to Costco....Pages 810-813
Assessing the Feasibility of Mturk for Cross-National Consumer Online Sampling....Pages 814-814
Front Matter....Pages 815-815
An Examination of the Realtionship Between Country of Origin and Customer-Based Brand Equity: Testing the Effect of Some Moderators....Pages 816-816
Service Employees as Brand Champions: The Effects of Service Employees’ Branding Behaviors on Brand Outcomes....Pages 817-820
Exploring the Influences of Communication Strategies and Message Types on Advertising Spillover Effects in Product Lines....Pages 821-824
Front Matter....Pages 825-825
The Impact of Emotion and Brand Placement on Brand Memory: A Neurophysiological View....Pages 826-835
Front Matter....Pages 825-825
Believe It or Not: How Social Axioms Impact on Customer Perceptions of Corporate Brand Reputation....Pages 836-836
Front Matter....Pages 837-837
Antecedents of Word-of-Mouth: An Examination of Consumer- and Sector-Level Effects....Pages 838-838
Does the Age of Relationship Matter in Customer Referral Behaviour?....Pages 839-842
Development of the Long-Term Service Model on Customer Relationships: Consideration of Primary and Secondary Attributes....Pages 843-843
Front Matter....Pages 844-844
Virtual World, Real Engagement: Building Brand Attachment Via Hosted Brand Community Online Events....Pages 845-848
Online Consumer Engagement Behaviour: The Consumer-Based Antecedents....Pages 849-852
Front Matter....Pages 853-853
The Contribution of Contract Theory to Brand Strategy....Pages 854-864
Antecedents and Consequences of Employer Brand Equity: Toward a Conceptual Framework....Pages 865-865
Brand Portfolio Architecture and Firm Performance: The Moderating Impact of Generic Strategy....Pages 866-867
Performance Benefits of Hybrid Brand and Market Orientation Interaction....Pages 868-875
Front Matter....Pages 876-876
How to Impact Franchisee Adjustment: An Empirical Examination of Franchisor Support....Pages 877-877
Customer Value and Shopping Experience....Pages 878-887
Consumer Innovativeness Effects on Retail Extension Evaluations....Pages 888-888
Consumers’ Willingness to Patronize Foreign-Based Business Format Franchises: Exploring The Fast-Food Sector....Pages 889-889
Front Matter....Pages 890-890
Pay What You Want: Willingness to Pay Under No, Part, and Full Information of Cost of Product....Pages 891-891
Factors Influencing Consumers’ Willingness to Pay Under Pay What You Want Context....Pages 892-892
Factors Moderating Asymmetric Inter-Tier Competition: A Conceptual Examination using Price-Quality Tradeoff Framework....Pages 893-893
Front Matter....Pages 894-894
A New Viewpoint on the Structure of the Consideration Set and its Change....Pages 895-895
How Confucius Influences Consumer’s View on Socially Responsible Corporations....Pages 896-896
Impact of Culture on Indian Consumers: An Exploratory Study....Pages 897-905
Back Matter....Pages 906-922