Live the Dream: Become rich and free through your business

Title Page......Page 1
Contents......Page 3
Introduction......Page 6
Part 1 — Creating wealth and freedom......Page 7
The way it is......Page 8
Financial freedom......Page 9
Time and money......Page 11
Your wealth-creating asset......Page 18
How is your business doing?......Page 20
Part 2 — Is your business model sound?......Page 31
Your strategy for wealth and freedom......Page 32
Are you fishing in a dry ditch?......Page 37
Can your business create wealth?......Page 40
Does the business pay you?......Page 49
What's your edge?......Page 51
There's money in dirt......Page 53
Signs to look out for......Page 55
Part 3 — Working on your business versus working in your business......Page 59
What's your job?......Page 60
The DIY trap......Page 61
Audit your time......Page 63
Zero-based thinking......Page 66
The vital few......Page 68
Are you doing the right things right?......Page 71
How will you win?......Page 74
Part 4 — Planning for better performance......Page 77
Return on equity......Page 78
Return on your time......Page 81
Sales are not profits......Page 83
Get your prices up......Page 87
Sack some customers......Page 90
Attack your costs......Page 91
Catch that cash......Page 93
Stay simple......Page 95
Part 5 — Identifying opportunities for growth......Page 99
Are you good enough?......Page 100
Ask for the order......Page 101
Up-sell, cross-sell and re-sell......Page 103
Use the growth matrix......Page 105
Your quote is a sales pitch......Page 108
Create a sales system......Page 110
Play the P's......Page 111
Get referrals......Page 120
Borrow ideas......Page 122
Watch the competition......Page 124
Build a network......Page 126
The challenges of growth......Page 127
Measure your rate of growth......Page 129
Part 6 — Cashing in......Page 133
Who will buy your business?......Page 134
Creating a saleable business......Page 139
What is your business worth?......Page 145
Creating goodwill......Page 148
Making your business more valuable for sale......Page 150
Selling the business......Page 153
Planning for life after the sale......Page 158
Last word......Page 160