LINKEDIN FOR DUMMIES

Title Page
Copyright Page
Table of Contents
Introduction
	About This Book
	Foolish Assumptions
	Icons Used in This Book
	Beyond the Book
	Where to Go from Here
Part 1 Understanding LinkedIn Basics
	Chapter 1 Looking into LinkedIn
		Understanding Your New Contact Management and Networking Toolkit
			Keeping track of your contacts
			Understanding the different degrees of network connections
		Discovering What You Can Do with LinkedIn
			Building your brand and profile
			Looking for a job now or later
			Finding out all kinds of valuable information
			Expanding your network
		Navigating LinkedIn
			Touring the top navigation bar
			Looking at the Settings & Privacy page
		Understanding LinkedIn Costs and Benefits
			Weighing free versus paid accounts
			Comparing the paid accounts
			Upgrading to a premium account
	Chapter 2 Signing Up and Creating Your Account
		Joining LinkedIn
			Joining with an invitation
			Joining without an invitation
			Completing the sign-up process
		Building Your Network
	Chapter 3 Completing Your Profile
		Adding a Summary and Basic Information
			Updating the basic information sections
			Writing your summary first
		Completing Your Summary
		Adding More Profile Sections
		Adding a Position
		Reporting Your Education
		Setting Your Profile URL and Public View
Part 2 Finding Others and Getting Connected
	Chapter 4 Discovering and Building Your Network
		Searching Your First-Degree Connections
		Searching the LinkedIn Network
			Starting with basic search options
			Advanced searching with filters
			Performing advanced searches
			Saving searches for future use
	Chapter 5 Growing Your Network
		Building a Meaningful Network
		Importing Contacts into LinkedIn
			Importing a contacts list from your email system
			Checking for members
			Finding classmates
			Using the People You May Know feature
			Browsing your connections’ networks
		Sending Connection Requests
			Sending requests to existing members
			Understanding why you shouldn’t use canned invitations
			Sending requests to nonmembers
			Communicating the value of joining LinkedIn
			Removing people from your network
		Accepting (or Gracefully Declining) Invitations
	Chapter 6 Managing Messages and InMail
		Using InMail versus Using LinkedIn Messages
			Understanding LinkedIn messages
			Understanding your inbox
			Getting to know InMail
		Sending InMail
		Managing Invitations
			Tracking sent invitations
			Tracking received invitations
		Setting Up an Introduction
			Planning your approach to each person
			Sending an introduction request message
		Managing Introduction Requests
			Accepting requests and forwarding the introduction
			Gracefully declining requests
	Chapter 7 Interacting with and Endorsing Your Network
		Interacting with Your Network
			Creating a status update to stay connected
			Interacting with status updates
		Giving and Receiving Endorsements on LinkedIn
			Endorsing someone on LinkedIn
			Accepting endorsements on LinkedIn
			Managing your skills and endorsements
Part 3 Growing and Managing Your Network
	Chapter 8 Understanding Your News Feed
		Understanding the News Feed
		Configuring Your News Feed
		Setting Up Digest Notifications
		Writing an Article on LinkedIn
		Managing Post Interactions
	Chapter 9 Exploring the Power of Recommendations
		Understanding Recommendations
		Writing Recommendations
			Choose wisely, grasshopper: Deciding whom to recommend
			Look right here: Making your recommendation stand out
			Creating a recommendation
		Requesting Recommendations
			Choosing whom to ask
			Creating a polite recommendation request
		Gracefully Declining a Recommendation (or a Request for One)
		Managing Recommendations
			Editing or removing recommendations you’ve made
			Handling new recommendations you’ve received
			Removing or requesting to revise a recommendation
	Chapter 10 Accessing LinkedIn with a Mobile Device
		Surveying the LinkedIn Mobile App
		Installing Any LinkedIn Mobile App
		Breaking Down the Sections of the LinkedIn Mobile App
		Connecting Your App Usage with Website Usage
	Chapter 11 Configuring Settings Like a Pro
		Using the Settings & Privacy Page as a Command Console
		Starting with Basic Account Changes
		Controlling Visibility and Privacy Settings
		Finalizing Your LinkedIn Communications Settings
	Chapter 12 Using LinkedIn with Your Internet Activities
		Exporting LinkedIn Connections to Your Email Application
			Creating your contacts export file in LinkedIn
			Exporting contacts to Office 365
			Exporting contacts to Outlook (non-Office-Suite version)
			Exporting contacts to Gmail
		Exporting Your Profile and Badge
			Exporting your profile to a PDF file
			Creating a public profile badge for other websites
Part 4 Finding Employees, Jobs, and Companies
	Chapter 13 Finding Employees
		Managing Your Job Listings
			Posting a job listing
			Advertising your job listing to your network
			Reviewing applicants
		Screening Candidates with LinkedIn
		Using Strategies to Find Active or Passive Job Seekers
	Chapter 14 Finding a Job
		Searching for an Open Position
		Tuning Up Your Profile and Network to Make a Good Impression
		Preparing Your Profile and Account Settings for Job Searches
			Checking your profile’s visibility
			Optimizing your profile
		Involving LinkedIn in Job Search Strategies
			Leveraging connections
			Finding people with the same or similar job
			Taking advantage of your alma mater
			Finding target company referrals
	Chapter 15 Following Companies
		Searching for Companies
		Putting Your Company on LinkedIn
			Adding a Company page to LinkedIn
Part 5 Using LinkedIn for Everyday Business
	Chapter 16 Getting Connected with Groups
		Reaping the Benefits of Groups
		Understanding the Two Types of Groups
		Joining a Group
			Starting and participating in group discussions
			Viewing a group’s membership list
		Creating a Group
		Setting Up the Group and Inviting Members
			Building and managing your member list
			Crafting your invitation email
			Approving members to your group
	Chapter 17 Implementing Sales and Marketing Techniques
		Marketing Yourself through LinkedIn
			Optimizing your profile
			Marketing yourself to your network
		Marketing Your Business through LinkedIn
			Using online marketing tactics with LinkedIn
		Mining for Clients
			Generating leads with the Advanced People search
			Finding the decision-maker
		Closing the Deal
			Preparing for the client meeting
			Reporting a positive sale
	Chapter 18 Using LinkedIn Ads
		Understanding LinkedIn Ads
		Finding Out about Filtering Options
		Creating an Ad Campaign
		Managing Your Ad Campaign
	Chapter 19 Discovering Creative Uses of LinkedIn
		Mashing LinkedIn with Other Services
			LinkedIn and Google Alerts
			LinkedIn Archives and Data Syncing
			LinkedIn and WordPress work together
		Building Your Focus Group
		Using Location-Based LinkedIn Ideas
			Building your network before moving to a new city
			Arranging face-to-face meetings when traveling
			Networking with LinkedIn . . . in person!
Part 6 The Part of Tens
	Chapter 20 Ten LinkedIn Do’s and Don’ts
		Do Keep Your Profile Complete and Current
		Don’t Use Canned Invitations
		Don’t Expect Everyone to Network as You Do
		Do Your Homework
		Do Give LinkedIn Messages Equal Importance
		Don’t Spam
		Do Make New Connections
		Do Cross-Promote
		Do Add Value to the Process
		Don’t Confuse Quantity with Quality
	Chapter 21 Ten LinkedIn Resources
		The Official LinkedIn Blog
		LinkedIn Integrations with Zapier
		LinkedIn Marketing Solutions
		LinkedIn YouTube Channel
		Linked Intelligence
		LinkedIn Speaker Series Podcast
		LinkedIn Plugins
		Social Media Examiner
		TextExpander
		Buffer
Index
EULA