Lexus: The Relentless Pursuit: The Secret History of Toyota Motor's Quest to Conquer the Global Luxury Car Market

Front cover\nContents\nIntroduction and Acknowledgments\nForeword\n1. THE TOYODA WAY\n	ORIGINS OF LEXUS\n	CATERING TO THE MASSES\n	EMPIRE OF THE SUN\n	WORKING OUT THE KINKS\n	\"THEY WANT TO DESTROY US\"\n	BOOT CAMPS AND BANK ACCOUNTS\n	SUV SUPERPOWER\n	THE LAST LEXUS SALE\n	THE VALUE-ADDED IMPERATIVE\n2. SEARCHING FOR BOBOS\n	LIVING LARGE IN LAGUNA\n	\"RETURNING TO THE ESSENCES\"\n	THE SHAPE OF THINGS TO COME\n3. DEUS EX MACHINA\n	THE TRUANT\n	LESSONS OF COROLLA\n	THE GREAT ENGINE DEBATE\n	TEARING UP THE BLUEPRINTS\n	THE SOUND OF SILENCE\n	LS 400 VS Q45\n4. FROM TAHARA TO THE WORLD!\n	GEARING UP FOR GREATNESS\n	MINDING THE GAP\n	RISE OF THE MACHINES\nPhotos\n5. THE LEXUS COVENANT\n	A NEW FRANCHISE\n	THE LEXUS COVENANT\n	A RELENTLESS PURSUIT\n	GETTING THE WORD OUT\n	STIR THE SOUL ... AND NOT MUCH ELSE\n	POURING THE FOUNDATION\n6. ZEN AND THE ART OF AUTOMOBILE MAINTENANCE\n	DAMAGE CONTROL\n	A FALL FROM GRACE\n	THE GOLDEN YEARS\n	THE GERMANS STRIKE BACK\n	THE BLACK HOLE\n	THE TRADE WAR\n7. SOMETHING WICKED THIS WAY COMES\n	THE LEXUS \"BAD BOY\"\n	CHARIOT OF THE BABY BOOMERS\n	GROWING PAINS\n	THE LEXUS LS 430\n	LEXUS BMW PROBLEM\n	PARLEZ-VOUS DESIRE?\n8. LEXUS NATION\n	\"WE MAKE THE DIFFERENCE\"\n	RIGHT ON THE MONEY\n	THE PARALLEL UNIVERSE\n	SCALING FORTRESS EUROPE\n	THE SECRETS OF LEXUS\nEPILOGUE\nAFTERWORD\n	THE \"ONE AND ONLY CRAFTSMAN\"\n	MR. TOYODA GOES TO WASHINGTON\n	THE \"GOLDMAN SACHS\" OF .JAPAN\n	BULLET PROOF, NO MORE\n	INDECENT EXPOSURE\n	MUSICAL CHAIRS IN TOYOTA-LAND\n	\"THE YEAR OF LEXUS\"?\n	MORIZO\'S APOLOGY\n	CONNECTING MAIN STREET TO THE RACE TRACK\n	SPACE SHUTTLE VS. STAR WARS\n	THE (TOYOTA) WAY FORWARD\nCODA, BY HISAO INOUE\nAppendix: The Lexus Lineage (1990-2011)\nEndnotes\nIndex\nBack cover