Leveraging constraints for innovation: new product developmentessentials from the PDMA

Content: About the Editors ix Introduction xiJelena Spanjol and Sebastian Gurtner PART 1: INDIVIDUAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT 1 1 FROM SUSTAINABILITY CONSTRAINTS TO CREATIVE ACTION: INCREASING MANAGERIAL INNOVATION BY SIMULTANEOUSLY SOLVING SOCIAL AND COMMERCIAL NEEDS 5Goran Calic, Maryam Ghasemaghaei 2 A PRACTICE-ORIENTED APPROACH TO OVERCOME KNOWLEDGE-SHARING BOUNDARIES IN INNOVATION PROJECTS 19Christiane Rau, Anne-Katrin Neyer and Katja Kramer-Helmer 3 THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT 39Nadine Hietschold PART 2: ORGANIZATIONAL CONSTRAINTS 59 4 IDENTIFYING AND OVERCOMING ORGANIZATIONAL INNOVATION CONSTRAINTS 61Katharina Hoelzle, Tanja Reimer and Hans Georg Gemunden 5 NEW SERVICE DEVELOPMENT FOR PROFESSIONAL SERVICES: TIME COMMITMENT AS THE SCARCEST RESOURCE 75Floortje Blindenbach-Driessen 6 BRIDGING COMMUNICATION GAPS IN VIRTUAL TEAMS 95Donovan Hardenbrook, Teresa Jurgens-Kowal PART 3: MARKET CONSTRAINTS 119 7 HOW TO DEVELOP LOW-END INNOVATION CAPABILITIES: ADAPTING CAPABILITIES TO OVERCOME CONSTRAINTS FOR CONSUMERS IN LOW-END MARKETS 121Ronny Reinhardt 8 DEVELOPING SOLUTIONS FOR UNDERRESOURCED MARKETS 139Aruna Shekar, Andrew Drain 9 OVERCOMING MARKET CONSTRAINTS IN EMERGING MARKETS: LESSONS FROM SOCIAL ENTERPRISES IN THE INDIAN HEALTHCARE SECTOR 155Nivedita Agarwal, Alexander Brem 10 AMBIGUITY AND MISDIRECTION? BRING IT ON! LESSONS ABOUT OVERCOMING FROM WOMEN MARKET TRADERS 167Jose Antonio Rosa, Shikha Upadhyaya INDEX 183