Leading America's Branch Campuses

Contents......Page 8
Introduction: The Universityof Minnesota’s Main(e) Campus......Page 12
Part I. ORGANIZATIONAL ISSUES......Page 24
Ch01. Successful Organization of Complex Universities......Page 26
Ch02. Strategic Planning for Branch Campuses......Page 40
Ch03. Beginning a New Program on a Branch Campus of a State University......Page 54
Ch04. A Unique Identity for the Branch Campus......Page 66
Part II. INTERNAL ISSUES......Page 82
Ch05. The Pressure on Faculty Prestige and Its Multiphrenic Implications......Page 84
Ch06. Attracting and Retaining Students at a Campus of a Multicampus System: Engagement and Athletics......Page 108
Ch07. Branch Campus Growth through Student and Faculty Engagement in a Community College Setting......Page 138
Ch08. Nothing More Simple, Nothing More Complex: Outcomes Assessment at Branch Campuses......Page 152
Ch09. Anomaly of Mission: The Challenge of Being a Liberal Arts College in the Public Sector......Page 168
Part III. SYSTEM RELATIONS......Page 190
Ch10. Executive Strategies for Negotiating the Relationship between a Branch Campus and a Multicampus System Administrative Structure......Page 192
Ch11. Managing Campus/System Communications: The Model at Kent State......Page 198
Part IV. EXTERNAL RELATIONS......Page 216
Ch12. Sez Who . . . ? External Communications on Branch Campuses......Page 218
Ch13. Student Localism: Building Connections between the Branch Campus and Its Neighboring Community......Page 226
Ch14. “Put Money in Thy Purse”: Fund-Raising at Public Branch Campuses......Page 256
Index......Page 272
About the Contributors......Page 286