Knowledge for Market Use 2016: Our Interconnected and Divided World

OBSAH
KNOWLEDGE ORGANIZATION - A NEW DIMENSION OF THE QUALITY OF WORKING LIFE ............................. 10
MÁRIA ANTALOVÁ
APPROACHES TO DEFINE MANAGEMENT ACCOUNTING ................................................................................ 18
A NITA A TANASSOVA
HOW THE CZECHS PERCEIVE THE CHINESE - AN IMPORTANT ASPECT FOR SUCCESSFUL IMPLEMENTATION OF
THE ONE BELT ONE ROAD INITIATIVE ............................................................................................................. 24
H ELGA B EDÁŇOVÁ
TEAM COACHING ........................................................................................................................................... 38
V ERONIKA B ENEŠOVÁ
CORPORATE SOCIAL RESPONSIBILITY IN ENVIRONMENTAL PROTECTION IN ENTERPRISES OF CEMENT
INDUSTRY ....................................................................................................................................................... 42
R ENATA BIADACZ , Ł UKASZ SZYDEŁKO
PRODUCT AS AN INTEGRAL PART OF THE CORPORATE IDENTITY ................................................................... 49
V LASTIMIL B IJOTA
LOW INTEREST RATES - SOME RISKS AND SOLUTIONS ................................................................................... 54
E VA BOHANESOVÁ
MILITARY EXPENDITURE AS A PART OF PUBLIC FINANCE AND THEIR IMPLICATIONS ON THE SECURITY
ENVIRONMENT .............................................................................................................................................. 60
JANA BOULAOUAD
THE VALUES AND MARKETING MANAGEMENT OF REGIONAL DEVELOPMENT ............................................... 66
P AVOL B UDAJ
THE ASSESSMENT OF SUBJECTIVE COMFORT IN THE WORK ENVIRONMENT FROM THE PERSPECTIVE OF
EMPLOYEES .................................................................................................................................................... 74
K RISTÍNA B ULKOVÁ
SERVICE MANAGEMENT SYSTEM ................................................................................................................... 81
M ARTIN D RASTICH
MINIMALISM IN MARKETING ......................................................................................................................... 89
M ÁRIA D ZUROVÁ , B ARBORA P AHOLKOV Á
A DIVIDED YET STILL UNITED COMPANY - IN DEFIANCE OF SOCIAL CONDITIONS: PITTEL+BRAUSEWETTER,
CASE STUDY ................................................................................................................................................... 95
J ANA G ERŠLOVÁ
MEDIA AND SCIENCE: MEDIA ATTENTION TO SCIENTIFIC ISSUES IN THE CZECH ENVIRONMENT .................... 99
J ANA GIBARTI
4ACTIVE EDUCATION OF THE EMPLOYEES OF THE SMALL AND MEDIUM-SIZED ENTERPRISES ....................... 104
M ÁRIA G LATZ , B RANISLAV M IŠOTA
THE APPLICATION OF REAL OPTIONS ........................................................................................................... 115
D ANUŠE G UTTENOVÁ
THE WISDOM OF THE CROWD: THE POTENTIAL OF CROWDSOURCING USE IN PUBLIC MANAGEMENT ....... 122
B ARBORA H ALTOFOVA
WORK PREFERENCES COMPARISON OF CZECH AND FOREIGN GENERATION Z MEMBERS ............................ 127
V ENDULA HEJNOVÁ
HOW TO USE AN EXPOSÉ AS A MASTER PLAN FOR RESEARCH - A DEVELOPMENT MODEL AND EMPIRICAL
FINDINGS ..................................................................................................................................................... 135
H ERTEL G ÜNTER H.
NATIONALISM, INTERNET AND GLOCALITY: INDIVIDUALS, IDENTITIES AND NETWORKS IN SPACELESS SPACE
..................................................................................................................................................................... 146
A DAM H ORÁLEK
SLOW TRAVEL AND ITS PERCEPTION IN THE CZECH REPUBLIC ...................................................................... 151
L UCIE H RADILOVÁ , L UCIE S ÁRA Z ÁVODNÁ
SUSTAINABLE PROCESS OF FINANCIAL CONTROLLING IMPLEMENTATION ................................................... 156
M ICHAŁ C HALASTRA , A NNA S IEMIONEK , R OMAN K OTAPSKI , M AŁGORZATA S IEMIONEK -R USKAŃ
IMPORTANCE OF MANAGEMENT ACCOUNTING KNOWLEDGE IN DECISION MAKING .................................. 162
Z UZANA C HODASOVÁ , Z UZANA T EKULOVÁ , M ARIAN K RÁLIK
CULTURAL AND SOCIAL ASPECTS OF DRINKING ALCOHOL IN CHINA AND THEIR IMPACT ON NATIONAL WINE
MARKET ....................................................................................................................................................... 168
P ETRA J AVORKOVÁ
THE APPLICATION OF KNOWLEDGE MANAGEMENT IN SECURITY MANAGEMENT ....................................... 174
D ANA J UNKOVÁ , R OMAN Z UZÁK
AGE MANAGEMENT - WHO IS THE OLDER WORKER? ................................................................................... 179
I VANA K OLÁŘOVÁ , M ARTINA R AŠTICOVÁ
SIGNIFICANCE OF CORPORATE IDENTITY FOR NEW COMPANY .................................................................... 187
M ARTINA K ONEČNÁ , V LASTIMIL B IJOTA
DILEMMAS RELATED TO THE INCOME TAXATION OF INDIVIDUAL FARMS IN POLAND ................................. 194
E MILIA K ONOPSKA -S TRUŚ
CREATIVE INDUSTRY WITHIN THE EUROPEAN REGIONAL POLICY - EFFECTS AND BENEFITS ......................... 199
M ARCEL K ORDOS
MANAGEMENT ACCOUNTING IN HOSPITALS, ITS SCOPE AND INSTRUMENTS .............................................. 208
R OMAN K OTAPSKI , M ICHAŁ C HALASTRA , A NNA S IEMIONEK
5ESTIMATION OF THE YIELD CURVE BY NELSON-SIEGEL MODEL AND ITS GENERALIZATION - EXPERIENCE FROM
THE CZECH BOND MARKET ........................................................................................................................... 214
A LEŠ K OZUBÍK
FINANCIAL LITERACY IN SELECTED GROUPS OF THE UNIVERSITY STUDENTS ................................................ 222
Z UZANA K OZUBÍKOVÁ
INNOVATION - THE SOURCE OF COMPETITIVENESS ..................................................................................... 231
K ATARÍNA K RÁĽOVÁ
CRISIS RESOLUTION MECHANISMS AND BOND PURCHASES AS A POSSIBLE SOLUTION TO THE DEBT CRISIS IN
THE EURO AREA ........................................................................................................................................... 238
O NDŘEJ K ROČIL
THE IMPORTANCE OF HIGH-GROWTH ENTERPRISES FOR JOB CREATION IN SERVICE INDUSTRY OF OECD
COUNTRIES................................................................................................................................................... 244
M ONIKA K ROŠLÁKOVÁ , A NNA M ICHÁLKOVÁ , V IERA K UBIČKOVÁ
YOGA AND WORK-RELATED STRESS AMONG HEALTH CARE PROFESSIONALS .............................................. 257
A LEŠ K UBÁT
ORGANIZATIONAL BEHAVIOR IN EASTERN CULTURES - EXAMPLE OF CHINA ................................................ 262
J AROSLAVA K UBÁTOVÁ
THE APPLICATION OF IMPORTANCE-PERFORMANCE ANALYSIS (IPA) IN EVALUATING RETAIL SERVICES .... 270
D AGMAR L ESAKOVA
THE ANALYSIS OF POSSIBLE SOURCES OF FINANCING THE EUROCAMP PROGRAMME ................................. 276
B ÁRA L IBOSVAROVÁ
F. A. HAYEK\'S UTOPIA ON THE MONOPOLY OF THE CENTRAL BANK? ........................................................... 280
J ÁN L ISÝ
REMITTANCES AND MIGRATION IN EUROPE ................................................................................................ 285
A LEŠ L OKAJ
EMPLOYEES ́ BENEFITS AND THEIR CONTRIBUTIONS TO BOTH EMPLOYERS AND EMPLOYEES ..................... 291
V ĚRA L EVIČKOVÁ , E VA M IČKOVÁ
EXPLORING COMPETITIVE ADVANTAGE IN AN EMERGING BUSINESS IN THE FOOD INDUSTRY .................... 297
I VANA M IŠÚNOVÁ H UDÁKOVÁ
ACADEMIC ENVIRONMENT PROM THE PERSPECTIVE OF GENERATION Z STUDENTS .................................... 306
L UDMILA M LÁDKOVÁ
SELECTED PROBLEMS OF ECONOMICS IN RISK RESEARCH AND ITS CONSEQUENCES FOR MANAGEMENT.... 313
M ICHAL M ÜLLER
THE EFFECTIVENESS OF TEAMWORK AND COMMUNICATION WITHIN THE COMPANY ................................ 318
K AROLÍNA N EVRLOVÁ , K LÁRA S EITLOVÁ
6DEVELOPMENT OF RAILWAY TRANSPORTATION BETWEEN CHINA AND THE EUROPEAN UNION COUNTRIES
..................................................................................................................................................................... 324
J IŘÍ N OŽIČKA
A LOGIT MODEL FOR THE ESTIMATION OF THE EDUCATIONAL LEVEL INFLUENCE ON UNEMPLOYMENT IN
ROMANIA ..................................................................................................................................................... 334
B OGDAN O ANCEA , R ICHARD P OSPÍŠIL , R ALUCA M ARIANA D RĂGOESCU
POSSIBILITIES PRICING OF THE INFORMATION SYSTEM BY PROVIDING INSURANCE AGAINST CYBER RISK .. 345
L UKÁŠ P AVLÍK , R OMAN J AŠEK
STUDENTS\' ADAPTATION DURING EDUCATIONAL MOBILITY: SOCIO-CULTURAL CHALLENGES ..................... 352
P ETYA D ANKOVA , P ETAR P ETROV
CZECH CONSUMER ATTITUDES TOWARD CERTIFICATIONS OF PRODUCTS AND SERVICES ............................ 359
M ARTINA P ILÁTOVÁ , L UCIE S ÁRA Z ÁVODNÁ
MOTIVATION AND STIMULATION AS A KEY INSTRUMENT OF EMPLOYEES STABILIZATION .......................... 364
M ARTIN P OP
THE DEBT CAP FOR PUBLIC FINANCE – THE CURRENT SITUATION IN THE CZECH REPUBLIC .......................... 369
RICHARD POSPÍŠIL
ON PROBLEMS IN INTRODUCING FAIR VALUE MODEL IN AGRICULTURAL ACTIVITIES IN POLAND AND OTHER
EUROPEAN UNION COUNTRIES .................................................................................................................... 381
K RZYSZTOF P RYMON
ILLEGAL WORK AND ILLEGAL EMPLOYMENT IN THE EUROPEAN CONTEXT ................................................... 388
J ANA P ŠENKOVÁ , M ONIKA G ULLEROVÁ
TEAMWORK AS A WAY TO KNOWLEDGE SHARING ...................................................................................... 393
R ENÁTA T KÁČOVÁ , M ARIANA R AČKOVÁ
THE ROLE OF THE CIRCULAR ECONOMY IN THE IMPLEMENTATION OF THE CONCEPT OF SUSTAINABLE
DEVELOPMENT ............................................................................................................................................. 400
M AGDALENA R AFTOWICZ F ILIPKIEWICZ
ANALYSIS OF THE STANDARDS OF SENIORS ́ LIVING: CASE STUDY OF THE CZECH REPUBLIC ........................ 405
M ARTINA R AŠTICOVÁ , L EA K UBÍČKOVÁ , M ONIKA B ÉDIOVÁ , V ERONIKA A NTOŠOVÁ , N AĎA B IRČIAKOVÁ , E VA A BRAMUSZKINOVÁ
P AVLÍKOVÁ
CASE-BASED REASONING FOR SELECTING A NEW PRODUCT PORTFOLIO ..................................................... 410
M ARCIN R ELICH
THE OLDEST REGIONAL LABELING SYSTEM \"CHUŤ AND ZLATÁ CHUŤ JIŽNÍ MORAVY\" IN THE REGION OF
SOUTH MORAVIA IN CZECH REPUBLIC: CUSTOMER ́S POINT OF VIEW ......................................................... 422
S TANISLAV R OJÍK , L ADISLAV P ILAŘ , K ATEŘINA V ENCLOVÁ , M ARTIN P ROKOP
CSR IN RELATION TO LOCAL COMMUNITIES IN POLAND .............................................................................. 430
J OLANTA R UBIK , A LFRED S ZYDEŁKO
7TEAM ROLES AND ATTACHMENT STYLE IN TEAM WORK .............................................................................. 436
K LÁRA S EITLOVÁ , P ETRA D VOŘÁČKOVÁ
BALANCED SCORECARD CONCEPT IN ROMANIAN SMALL AND MEDIUM ENTERPRISES ................................ 442
A NNA S IEMIONEK , M AŁGORZATA S IEMIONEK -R USKAŃ
EDUCATION AS A PREREQUISITE FOR EMPLOYMENT OF GRADUATES IN THE LABOR MARKET .................... 447
P ETER S IKA
REFLECTIONS OF SHELL MONEY IN THE CHINESE WRITING SYSTEM ............................................................. 455
T EREZA S LAMĚNÍKOVÁ
ACCOUNTING RULES IN THE GENERAL COMMERCIAL CODE ......................................................................... 462
P AVLA S LAVÍČKOVÁ
ANALYSIS OF PERSONAL INCOME TAX COLLECTION DEPENDING ON EMPLOYMENT RATE FROM 2005 TO 2015
..................................................................................................................................................................... 466
E LIŠKA S MOTLACHOVÁ , S YLVA S KUPINOVÁ , J AN M ÁČE
COMPETITIVENESS OF REGIONS AND REGIONAL DISPARITIES IN SLOVAKIA ................................................ 473
J ANA S OCHUĽÁKOVÁ
INFLUENCE OF GDP PER CAPITA ON THE AVERAGE GROSS HOURLY WAGES WITHIN SELECTED EU COUNTRIES
..................................................................................................................................................................... 481
H ANA S TOJANOVÁ , M ONIKA T RNKOVÁ
SEMANTIC DIFFERENTIAL AND LINGUISTIC APPROXIMATION – IDENTIFICATION OF A POSSIBLE COMMON
GROUND FOR RESEARCH IN SOCIAL SCIENCES.............................................................................................. 495
J AN S TOKLASA , T OMÁŠ T ALÁŠEK , J ANA S TOKLASOVÁ
DO GENDER AND PERSONALITY TRAITS (BFI-10) INFLUENCE ATTITUDE TOWARDS GENETIC RESEARCH? ..... 502
F RANTIŠEK S UDZINA
CONDITIONS FOR DEVELOPMENT OF CZECH BUSINESS IN THE 1990S AND TODAY: ADDA PARIS, S. R. O.,
IMPORT OF FRENCH FASHION ...................................................................................................................... 509
M ICHAELA Š UHAJOVÁ
AMORTISED COST IN ACCOUNTING OF FINANCIAL INSTRUMENTS ............................................................... 521
Ł UKASZ S ZYDEŁKO , R ENATA B IADACZ
COSTS OF THE MICRO COMPANIES IN POLAND ............................................................................................ 526
A LFRED S ZYDEŁKO , J OLANTA R UBIK
KNOWLEDGE AND COMPETENCIES OF GRADUATES FROM TECHNICAL AND MANAGERIAL FIELDS OF STUDY
..................................................................................................................................................................... 532
J ANA M. Š AFRÁNKOVÁ , K LÁRA Š IMONOVÁ
THE ROLE OF DISTANCE/SIMILARITY MEASURES IN THE LINGUISTIC APPROXIMATION OF TRIANGULAR FUZZY
NUMBERS..................................................................................................................................................... 539
T OMÁŠ T ALÁŠEK , J AN S TOKLASA
8TRAINING IN ORGANIZATIONS IN A COMPETITIVE MARKET ENVIRONMENT ............................................... 547
R ENÁTA T KÁČOVÁ , E VA D IRGOVÁ
COMPETITION POLICY IN THE SLOVAK REPUBLIC AND SOME CURRENT APPROACHES TO IT ........................ 554
M ÁRIA T OKÁROVÁ
EDUCATION AS THE CORNERSTONE KNOWLEDGE-BASED ECONOMY .......................................................... 562
A LEXANDRA V ESELKOVÁ
THE ISSUE OF TRANSFER PRICING THROUGH THE LENS OF THE FINANCIAL ADMINISTRATION .................... 569
E VA V INCENCOVÁ
USING MARKOV CHAINS ANALYSIS IN TRADING .......................................................................................... 574
M ÁRIA V OJTEKOVÁ , O ĽGA BLAŽEKOVÁ
WAGE LEVEL OR INTERNAL DISPOSITIONS - WHAT IS MORE IMPORTANT IN DETERMINING THE SATISFACTION
OF EMPLOYEES ON DIFFERENT POSITIONS? ................................................................................................. 580
R ADOSŁAW B. W ALCZAK
MARKETING BASED ON OPTIMALIZATION OF CONSUMER DECISION ........................................................... 588
P ETR W AWROSZ , J IŘÍ M IHOLA
HUMAN CAPITAL - BASIC ELEMENT OF THE SUCCESS OF INNOVATION TECHNOLOGIES ............................... 593
M IRKA W ILDMANNOVÁ
CZECH QUALITY LABELS IN TOURISM ........................................................................................................... 600
L UCIE S ÁRA Z ÁVODNÁ
HONEY BEES (APIS MELLIFERA) COMMUNICATION PRINCIPLES AS A PATTERN FOR EFFECTIVE INFORMATION
TRANSFER IN THE KNOWLEDGE SOCIETY ...................................................................................................... 608
J AN Z ÁVODNÝ P OSPÍŠIL
PATHS TO COMPETITIVE STABILITY OF A COMPANY AT THE BEGINNING OF THE 21ST CENTURY – CONTINUITY
AND DISCONTINUITY OF THE APPROACH TO MANAGEMENT OF COMPANY ACTIVITIES .............................. 615
J INDŘICH N OVÝ , J ARMILA Z OUHAROVÁ