Journalism Today

Cover......Page 1
Copyright......Page 2
Contents......Page 3
About the Authors......Page 14
Introduction......Page 15
SECTION ONE Journalism in a Democracy......Page 18
CHAPTER 1 Looking Back: The History of American Media......Page 20
C H A P T E R 2 Meeting Ethical and Legal Responsibilities......Page 44
SECTION TWO Gathering News for the School Newspaper......Page 74
C H A P T E R 3 Deciding What Is News......Page 76
C H A P T E R 4 Organizing the Staff to Capture the News......Page 100
C H A P T E R 5 Making the Interview Work......Page 116
SECTION THREE Writing and Delivering the News......Page 142
C H A P T E R 6 Writing News Story Leads......Page 144
C H A P T E R 7 Writing News Stories and Headlines......Page 170
C H A P T E R 8 Handling Quotes Fairly and Accurately......Page 204
C H A P T E R 9 Doing In-Depth Reporting......Page 224
C H A P T E R 10 Design and Layout......Page 242
SECTION FOUR Writing Features, Sports, and Editorials......Page 282
C H A P T E R 11 Writing Feature Stories......Page 284
C H A P T E R 12 Writing Sports Stories......Page 300
C H A P T E R 13 Writing for the Editorial Page......Page 320
SECTION FIVE Other Aspects of Scholastic Journalism......Page 350
C H A P T E R 14 Producing the Yearbook......Page 352
C H A P T E R 15 Writing for Radio and Television......Page 392
C H A P T E R 16 Understanding and Using Public Relations......Page 412
C H A P T E R 17 Handling Finances: Advertising and Business......Page 426
SECTION SIX Photography......Page 452
C H A P T E R 18 Taking and Using Effective Photographs......Page 454
C H A P T E R 19 Understanding Technical Aspects of Photography......Page 476
SECTION SEVEN Computers and Desktop Publishing......Page 498
C H A P T E R 20 The Impact of Technology......Page 500
TIME to Write......Page 523
Newswriting......Page 539
Sports Guidelines and Style......Page 562
Punctuation Marks and How to Use Them......Page 570
Document A. Society of Professional Journalists’ Code of Ethics......Page 575
Document B. Editorial Policy (sample)......Page 578
Document C. Yearbook Statementof Philosophy (sample)......Page 579
Document D. Broadcast Standards (sample)......Page 580
Document E. Code of Professional Standards for the Practice of Public Relations......Page 581
Document F. The Advertising Principles of American Business......Page 583
Document G. Position Statement on Photo-Manipulation......Page 584
Glossary......Page 585
Acknowledgments......Page 597
Index......Page 599