It's Our Research. Getting Stakeholder Buy-in for User Experience Research Projects

Content: 
Front-matter, Pages i,iii
Copyright, Page iv
Dedication, Page v
Praise for It’s Our Research, Page vi
Foreword, Pages xv-xvi
Acknowledgments, Pages xvii-xviii
About the Author, Page xix
List of Figures and Tables, Pages xxi-xxii
Case Studies, Pages xxiii-xxv
Videos, Page xxvii
Online Presence, Pages xxix-xxx
Prologue - The Usable Planet, Pages xxxii-xliii
Introduction. If a study has run, with no one around to hear about it, did it still happen?, Pages xliv-lv
Chapter 1 - If life gives you limes, make mojitos!: Identifying stakeholders, selling user experience research, and dealing with difficult people and situations, Pages 2-44
Chapter 2 - Mmm … Interesting; so what exactly is it that you want to learn?: Implementing your great participant interviewing skills on stakeholders: asking good questions, listening, saying the right things, and identifying research opportunities, Pages 46-64
Chapter 3 - If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions, Pages 66-98
Chapter 4 - What’s gonna work? Teamwork!: Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting, Pages 100-147
Chapter 5 - The single biggest problem in communication is the illusion that it has taken place: Strategies and tools to effectively communicate research results by using reports, presentations, and more cool stuff, Pages 148-207
Chapter 6 - You can’t manage what you don’t measure: Signs that indicate research is being used well and how you can systematically track success (or failure), Pages 208-228
Epilogue, Pages 230-233
Index, Pages 235-240