It's Not Who You Know -- It's Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile

It\'s Not Who You Know\r It\'s Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile......Page 7
Contents......Page 11
Foreword......Page 15
Acknowledgments......Page 19
Introduction (Don\'t Skip This!)......Page 21
The Path to Visibility: Part 1 - Your Brand......Page 25
Your Brand Is … Everything......Page 27
How Do You Arrive?......Page 29
An Inch Wide and a Mile Deep......Page 32
The Four Most Dangerous Words in Business......Page 34
Schtick Out!......Page 37
Who Do the Voodoo?......Page 41
What’s in a Name?......Page 43
Tag - You’re It!......Page 45
No, Wait. Come Back!......Page 50
Your Personality Is Your Brand......Page 53
This Is What We Do!......Page 56
The Most Important Person in the Room......Page 60
Get Over Yourself......Page 62
Your Name Sucks......Page 65
Forever … and Ever......Page 68
Guard Your Good Name......Page 71
Connecting Flights......Page 74
Turn That $#+!* Down!......Page 78
Jump On It......Page 80
Who ‘‘Nose’’ You?......Page 84
Zoned-Out......Page 85
You Clean Up Real Nice (Dress for Success: Part Two)......Page 87
Bring in the Closer......Page 90
The Path to Visibility: Part 2 - Creating Awareness......Page 93
The Fine Line......Page 95
Ligers Among Us......Page 99
Are You Newsworthy?......Page 101
Be Found......Page 103
Your Expertise Is Boring......Page 107
Reach Out and Re-Touch Someone......Page 110
Don’t Be a Twit......Page 112
Fame by Association......Page 116
Good TV......Page 118
Care for a Sample?......Page 121
Pal Around......Page 124
Picture Yourself......Page 127
Is Your Voice Viral?......Page 128
Black and White and Read All Over......Page 131
Get Yourself Booked......Page 134
See and Be Seen!......Page 138
Six Degrees of Business Success......Page 142
Why Reactive Rules......Page 145
Might-See TV......Page 148
Change Your Voice......Page 150
I Saw the Sign......Page 153
Hitting the Pavement......Page 155
Speak Up!......Page 157
The Path to Visibility: Part 3 - The Pitch......Page 161
Is Your Brand Really Promotable?......Page 163
Find an Empty Bucket......Page 167
That Was Unexpected......Page 170
Is It Nice to Hear from You?......Page 178
Creating Big Problems......Page 180
Is Your Business On-Demand?......Page 183
Remember That One Time?......Page 186
Sesame Street Strategy......Page 189
Sew Sexy......Page 191
It’s Been Done......Page 193
Comfort Food......Page 197
Are You Music to Their Ears?......Page 200
A Surprising Application......Page 203
Timing......Page 207
Play Well with Others......Page 209
Don’t Tell Us Your Life Story......Page 213
Get On with It!......Page 215
Do the Twist......Page 217
Be Prepared......Page 220
Afterword - The Surprising Power of Invisibility......Page 223
Index......Page 227
About the Author......Page 239