International Marketing in the Network Economy: A Knowledge-Based Approach

Cover......Page 2
Contents......Page 8
List of Figures......Page 10
Foreword......Page 13
Preface......Page 18
Acknowledgements......Page 20
Abbreviations......Page 21
1 Introduction......Page 22
2.1 Objectives and aims......Page 26
2.2 Research question......Page 27
2.4 Structure and organization......Page 28
3.1 Knowledge......Page 30
3.2 Knowledge management and organizational learning......Page 32
3.3 The knowledge-based theory of the firm......Page 34
3.4 The theory of organizational knowledge creation......Page 40
3.5 Communities of practice......Page 49
3.6 Global knowledge-based management......Page 51
3.7 Inter-organizational knowledge-based management......Page 56
3.8 Conclusion......Page 62
4 Knowledge-based Management and Organizational Learning in Marketing......Page 65
4.1 Theoretical background: literature review and state-of-the-field......Page 66
4.2 Knowledge-based approaches to marketing......Page 114
5.1 Overview......Page 147
5.2 Hewlett-Packard Consulting and Integration......Page 149
5.3 Schindler Elevator......Page 156
5.4 Siemens......Page 160
5.5 Toyota Motor Corporation/Toyota Peugeot Citroën Automobile Czech......Page 167
5.6 Mazda Motor Corporation......Page 174
5.7 Maekawa Manufacturing......Page 180
6 Knowledge-based Marketing: Results and Conclusion......Page 187
6.1 Case analyses......Page 188
6.2 Summary: a taxonomy of knowledge-based marketing......Page 204
6.3 Toward a knowledge-dominant logic for marketing......Page 209
6.4 Conclusion......Page 212
6.5 Managerial implications......Page 214
6.6 Limitations and implications for further research......Page 215
Afterword......Page 217
Appendix: Research Methodology and Empirical Research......Page 220
Notes......Page 236
References......Page 239
Index......Page 272