International handbook of semiotics

Content: Section 1: Historical and Conceptual Foundations of Semiotics.- Chapter 1: Semiotics "Today": The 20th Century Founding and 21st Century Prospects.- Chapter 2: Maps, Diagrams, and Signs: Visual Experience in Peirce's Semiotics.- Chapter 3: Semiotics as an Interdisciplinary Science.- Chapter 4: The Semiotic Paradigm View of Theoretical Semiotics.- Chapter 5: Visions of the Other and Free Indirect Speech in Artistic Discourse. Bakhtin, Pasolini, Deleuze.- Chapter 6: C. S. Peirce and Intersemiotic Translation.- Chapter 7: Welby's Significs, Its Developments and International Ramifications. Section 2: Language, Literature and Semiotics.- Chapter 8: Crafting the Literature of Semiotic Possibility: From the Metaphysical to the Detective Story in The Name of the Rose.- Chapter 9: The Emergence of 'Atomodoxy' in Cold-War Rhetoric and Science Fiction Narratives: Fear, Threats, and the Duties of Citizenship in an Atomic Age.- Chapter 10: The Semiotics of "Monk" Rehearsals: A Weaving of Two Texts.- Chapter 11: Deviant Orthography.- Chapter 12: Semiotics of Translation: An Interdisciplinary Approach to Translation.- Chapter 13: Intersemiotic Translation and Transfer Theory in Cinematic/Audiovisual Adaptations of Greek Drama.- Section 3: Media, Communications, and Semiotics.- Chapter 14: The Brand as an Economic Value and a Sign: Positioning as an Instrument for Creating Market Distinctions.- Chapter 15: Understanding the Codes and Assumptions of New Media.- Chapter 16: The Semiotics of Innovation.- Chapter 17: Multimodal Digital Humanities.- Chapter 18: Semiotics of Photography. The State of the Art.- Chapter 19: The Semiotics of the Mass Media.- Chapter 20: Problems of Contemporary Architectural Graphics.- Section 4: Biosemiotics.- Chapter 21: Introduction to Biosemiotics.- Chapter 22: Oikos: The Sign of Nature.- Chapter 23: Waves of Semiosis. Is It about Time? On The Semiotic Anthropology of Change.- Chapter 24: Embodied Signs: Expanding Representations through and with Bodies.- Chapter 25: Face as a Sign and Paolo Manteggaza's Theory of Metoposcopy.- Chapter 26: Feeling and Meaning: A Unitary Bio-Semiotic Account.- Chapter 27: Preserving spaces of uncertainty: Bioremediation, urbanism and the sporting spectacle.- Chapter 28: What Does Your Garden Show? Explorations of the semiotics of the garden.- Chapter 29: Semiotics of Food.- Section 5: Society, Culture, and Semiotics.- Chapter 30: Semiotics of Culture(s). Basic Questions and Concepts.- Chapter 31: Signs, Language and Life: Pathways and Perspectives in Augusto Ponzio's Scientific Research.- Chapter 32: Even Signs Must Burn: From Semiotics and the Modern City to Jean Baudrillard's Symbolic Exchange and the Postmodern City.- Chapter 33: Musical Performance in a Semiotic Key.- Chapter 34: Cartosemiotics.- Chapter 35: From to Semiosis to Semioethics.- Chapter 36: Seeing "What We See": Beyond Projection and Representation of Criminality in Mainstream Media.- Chapter 37: Applied Cultural Semiotics, Interculturality and Action-Research.- Chapter 38: Reading the Subject of History: From Semiology to Poststucturalism.- Chapter 39: Identity Today and the Critical Task of Semioethics.- Chapter 40: The Street: The Ultimate Locus of Political Intervention in Modern Democracy.- Section 6: Cybernetics, Systems, and Semiotics.- Chapter 41: Sign functions in natural and artificial systems.- Chapter 42: Semiotic Modeling: A Pragmaticist's Guide.- Chapter 43: Semiotics of Computing: Filling the gap between humanity and mechanical inhumanity.- Chapter 44: Standing on the Shoulders of Giants. A Semiotic Analysis of Assassin's Creed 2.- Chapter 45: Virtual Worlds as Marketing Environments: The Case of Second Life.- Section 7: Cognitive Semiotics.- Chapter 46: Cognitive Semiotics.- Chapter 47: Embodied Semiosis: Autistic 'Stimming' as Sensory Praxis.- Chapter 48: Heterarchical semiosis: From signal-transduction to narrative intelligibility.- Chapter 49: From Semantics to Narrative: The Semiotics of A. J. Greimas.- Chapter 50: Τhe Spectastor's Reality: A Revision of Screen Space Aesthetics through Cognitive Film Semiotics.- Chapter 51: Semiosis: The Dialectics of Cognition.- Chapter 52: Text and Images.- Section 8: Education and Semiotics.- Chapter 53: Becoming a `Mythologist': Barthes' Mythologies and Education.- Chapter 54: Edusemiotics and the language of images.- Chapter 55: Semiotics of Western Education.- Chapter 56: Capitalists' Profitable Virtual Worlds: Roles for Science & Science Education.- Chapter 57: It's like you're a teacher!: A social semiotic analysis of authority relations among high school mathematics students.- Chapter 58: "If you could see what I see": the Semiotics of "Invisibility" in Pedagogy and Practice.- Chapter 59: A Patriot is Respectful: (Re-)Examining the Architecture of Ideology in Educational Contexts.- Chapter 60: The Emergence of Signs in Hands-On Science.- Chapter 61: Extending students' semiotic understandings: Learning about and creating multimodal texts.