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از ساعت 7 صبح تا 10 شب
ویرایش: [7 Global ed.]
نویسندگان: John Wild. Kenneth L. Wild
سری:
ISBN (شابک) : 9780273786979, 1299924751
ناشر: Pearson Education Limited
سال نشر: 2014
تعداد صفحات: [482]
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 76 Mb
در صورت تبدیل فایل کتاب International Business. به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب تجارت بین المللی نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
برای دوره های مقدماتی بازرگانی بین المللی با نیاز به متن مختصر و قابل دسترس. این نسخه جهانی ویرایش شده است تا شامل پیشرفتهایی باشد که آن را برای دانشآموزان خارج از ایالات متحده مرتبطتر میکند. یک تور خوانا، مختصر و نوآورانه از طریق رشته، تجارت بینالمللی: چالشهای جهانیسازی موضوع را در چارچوبی جامع - در عین حال مختصر - ارائه میکند. . مثالهای دنیای واقعی و ویژگیهای جذاب، مفاهیم را زنده میکنند و تجارت بینالمللی را برای همه دانشآموزان قابل دسترس میسازند.
For introductory International Business courses with the need for a brief, accessible text. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.
Cover Contents Preface Part 1 Global Business Environment Chapter 1 Globalization Emirate's Global Impact International Business Involves Us All Technology Makes It Possible Global Talent Makes It Happen Key Players in International Business Multinational Corporations Entrepreneurs and Small Businesses Globalization Globalization of Markets Globalization of Production Global Sustainability: Three Markets, Three Strategies Forces Driving Globalization Falling Barriers to Trade and Investment Technological Innovation Measuring Globalization Untangling the Globalization Debate Today’s Globalization in Context Introduction to the Debate Globalization’s Impact on Jobs and Wages Globalization’s Impact on Labor, the Environment, and Markets Manager’s Briefcase: The Keys to Global Success Globalization and Income Inequality Globalization’s Influence on Cultures Culture Matters: The Culture Debate Globalization and National Sovereignty Why International Business Is Special The Global Business Environment The Road Ahead for International Business Bottom Line For Business Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: IO Interactive—Storytelling Goes Global Appendix World Atlas Part 2 National Business Environments Chapter 2 Cross-Cultural Business Hold the Pork, Please! What Is Culture? Culture Matters: Creating a Global Mindset National Culture and Subcultures Components of Culture Aesthetics Values and Attitudes Manners and Customs Manager’s Briefcase: A Globetrotter’s Guide to Meetings Social Structure Religion Personal Communication Global Sustainability: Speaking in Fewer Tongues Education Physical and Material Environments Classifying Cultures Kluckhohn–Strodtbeck Framework Hofstede Framework Bottom Line For Business Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: A Tale of Two Cultures Chapter 3 Politics, Law, and Business Ethics Understanding Vietnamese Business Culture Political Systems Politics and Culture Political Participation Political Ideologies Global Sustainability: From Civil War to Civil Society Political Systems in Times of Change Political Risk Types of Political Risk Manager’s Briefcase: Your Global Security Checklist Managing Political Risk Legal Systems Culture Matters: IKEA: Values Under Threat Common Law Civil Law Theocratic Law Global Legal Issues Standardization Intellectual Property Product Safety and Liability Taxation Antitrust Regulations Ethics and Social Responsibility Philosophies of Ethics and Social Responsibility CSR Issues Business and International Relations The United Nations Bottom Line For Business Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: Pirates of Globalization Chapter 4 Economics and Emerging Markets India’s Tech King Economic Systems Centrally Planned Economy Emerging Market Focus: China Culture Matters: Guidelines for Good Guanxi Mixed Economy Market Economy Development of Nations National Production Purchasing Power Parity Human Development Global Sustainability: Public Health Goes Global Classifying Countries Economic Transition Obstacles to Transition Emerging Market Focus: Russia Manager’s Briefcase: Russian Rules of the Game Bottom Line For Business Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: The Role of Social and Political Factors in the Lebanese Economy Part 3 International Trade and Investment Chapter 5 International Trade China’s Caribbean Connection Overview of International Trade Benefits of International Trade Volume of International Trade International Trade Patterns Trade Dependence and Independence Culture Matters : Business Culture in the Pacific Rim Theories of International Trade Mercantilism Absolute Advantage Comparative Advantage Factor Proportions Theory International Product Life Cycle Manager’s Briefcase: Five Fulfillment Mistakes New Trade Theory National Competitive Advantage Global Sustainability: Foundations of Development Bottom Line For Business Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: BT in Local and International Markets Chapter 6 Business–Government Trade Relations Time Warner Rises Why Do Governments Intervene in Trade? Political Motives Global Sustainability: Managing Security in the Age of Globalization Economic Motives Cultural Motives Culture Matters: Myths of Small Business Exporting Methods of Promoting Trade Subsidies Export Financing Manager’s Briefcase: Experts in Export Financing Foreign Trade Zones Special Government Agencies Methods of Restricting Trade Tariffs Quotas Embargoes Local Content Requirements Administrative Delays Currency Controls Global Trading System General Agreement on Tariffs and Trade World Trade Organization Bottom Line For Business Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case:The New Protectionism Chapter 7 Foreign Direct Investment Das Auto Patterns of Foreign Direct Investment Ups and Downs of FDI Culture Matters: The Cowboy of Manchuria Worldwide Flows of FDI Explanations for Foreign Direct Investment International Product Life Cycle Market Imperfections (Internalization) Eclectic Theory Market Power Management Issues and Foreign Direct Investment Control Purchase-or-Build Decision Manager’s Briefcase: Surprises of Investing Abroad Production Costs Customer Knowledge Following Clients Global Sustainability: Greening the Supply Chain Following Rivals Government Intervention in Foreign Direct Investment Balance of Payments Reasons for Intervention by the Host Country Reasons for Intervention by the Home Country Government Policy Instruments and Foreign Direct Investment Host Countries: Promotion Host Countries: Restriction Home Countries: Promotion Home Countries: Restriction Bottom Line For Business Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: Driving the Green Car Market in Australia Chapter 8 Regional Economic Integration Nestlé’s Global Recipe What Is Regional Economic Integration? Levels of Regional Integration Effects of Regional Economic Integration Benefits of Regional Integration Drawbacks of Regional Integration Integration in Europe European Union Culture Matters: Czech List European Free Trade Association (EFTA) Integration in the Americas North American Free Trade Agreement (NAFTA) Central American Free Trade Agreement (CAFTA-DR) Andean Community (CAN) Latin American Integration Association (ALADI) Southern Common Market (MERCOSUR) Central America and the Caribbean Free Trade Area of the Americas (FTAA) Integration in Asia Association of Southeast Asian Nations (ASEAN) Manager’s Briefcase: The Ins and Outs of ASEAN Asia Pacific Economic Cooperation (APEC) Closer Economic Relations (CER) Agreement Integration in the Middle East and Africa Gulf Cooperation Council (GCC) Economic Community of West African States (ECOWAS) African Union (AU) Bottom Line For Business Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: Global Food rade: Fair Trade or Safe Consumption? Part 4 The International Financial System Chapter 9 International Financial Markets Wii is the Champion International Capital Market Purposes of National Capital Markets Purposes of the International Capital Market Forces Expanding the International Capital Market Global Sustainability: Big Results from Microfinance World Financial Centers Main Components of the International Capital Market International Bond Market International Equity Market Eurocurrency Market Foreign Exchange Market Functions of the Foreign Exchange Market How the Foreign Exchange Market Works Quoting Currencies Spot Rates Forward Rates Swaps, Options, and Futures Foreign Exchange Market Today Trading Centers Important Currencies Institutions of the Foreign Exchange Market Manager’s Briefcase: Managing Foreign Exchange Currency Convertibility Goals of Currency Restriction Policies for Restricting Currencies Bottom Line For Business Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: The Effect of the Asian Crisis on South-East Asian Corporations Appendix Calculating Percent Change in Exchange Rates Chapter 10 International Monetary System Euro Rollercoaster How Exchange Rates Influence Business Activities Desire for Stability and Predictability What Factors Determine Exchange Rates? Law of One Price Purchasing Power Parity Forecasting Exchange Rates Efficient Market View Inefficient Market View Forecasting Techniques Difficulties of Forecasting Culture Matters: The Long Arm of the Law Evolution of the International Monetary System Early Years: The Gold Standard Bretton Woods Agreement A Managed Float System Emerges Today’s Exchange-Rate Arrangements European Monetary System Manager’s Briefcase: Adjusting to Currency Swings Recent Financial Crises Future of the International Monetary System Bottom Line For Business Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: Banking on Forgiveness Part 5 International Business Management Chapter 11 International Strategy and Organization Flying High with Low Fares International Strategy Strategy Formulation Identify Company Mission and Goals Identify Core Competency and Value-Creating Activities Manager’s Briefcase: Ask Questions before Going Global Formulate Strategies International Organizational Structure Centralization versus Decentralization Coordination and Flexibility Types of Organizational Structure Work Teams A Final Word Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: Ikea’s Global Strategy Chapter 12 Analyzing International Opportunities Rovio Soars Globally Screening Potential Markets and Sites Step 1: Identify Basic Appeal Step 2: Assess the National Business Environment Manager’s Briefcase: Conducting Global e-Business Step 3: Measure Market or Site Potential Step 4: Select the Market or Site Conducting International Research Difficulties of Conducting International Research Sources of Secondary International Data Methods of Conducting Primary International Research Culture Matters: Is the World Your Oyster? A Final Word Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: Singapore Rises to Prominence in the World Market Chapter 13 Selecting and Managing Entry Modes License to Thrill Exporting, Importing, and Countertrade Why Companies Export Developing an Export Strategy: A Four-Step Model Degree of Export Involvement Avoiding Export and Import Blunders Countertrade Export/Import Financing Manager’s Briefcase: Collecting International Debts Contractual Entry Modes Licensing Franchising Management Contracts Turnkey Projects Investment Entry Modes Wholly Owned Subsidiaries Joint Ventures Strategic Alliances Selecting Partners for Cooperation Culture Matters: Negotiating Market Entry Strategic Factors in Selecting an Entry Mode Cultural Environment Political and Legal Environments Market Size Production and Shipping Costs International Experience A Final Word Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: Game: Competing in Africa’s Playing Fields Chapter 14 Developing and Marketing Products IT’S A CROSS-CULTURAL MCWORLD! Globalization and Marketing Standardization versus Adaptation Culture Matters: Localizing Websites Developing Product Strategies Laws and Regulations Cultural Differences Brand and Product Names National Image Counterfeit Goods and Black Markets Shortened Product Life Cycles Creating Promotional Strategies Push and Pull Strategies Manager’s Briefcase: Managing an International Sales Force International Advertising Blending Product and Promotional Strategies Designing Distribution Strategies Designing Distribution Channels Influence of Product Characteristics Special Distribution Problems Developing Pricing Strategies Worldwide Pricing Dual Pricing Factors That Affect Pricing Decisions A Final Word Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: Psychology of Global Marketing Chapter 15 Managing International Operations Toyota Races Ahead Production Strategy Capacity Planning Facilities Location Planning Process Planning Facilities Layout Planning Acquiring Physical Resources Make-or-Buy Decision Raw Materials Fixed Assets Key Production Concerns Quality Improvement Efforts Manager’s Briefcase: World-Class Standards Shipping and Inventory Costs Reinvestment versus Divestment Financing Business Operations Borrowing Issuing Equity Culture Matters: Financing Business from Abroad Internal Funding Capital Structure A Final Word Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: Toyota’s Strategy for Production Efficiency Chapter 16 Hiring and Managing Employees Leaping Cultures International Staffing Policy Ethnocentric Staffing Polycentric Staffing Geocentric Staffing Recruiting and Selecting Human Resources Human Resource Planning Manager’s Briefcase: Growing Global Recruiting Human Resources Selecting Human Resources Culture Shock Culture Matters: A Shocking Ordeal Reverse Culture Shock Training and Development Methods of Cultural Training Compiling a Cultural Profile Nonmanagerial Worker Training Employee Compensation Managerial Employees Nonmanagerial Workers Labor–Management Relations Importance of Labor Unions A Final Word Chapter Summary Talk It Over Teaming Up Key Terms Take It to the Web Ethical Challenges Practicing International Management Case: BP: Challenges in Global Staffing Endnotes Glossary Name/Company Index A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Subject Index A B C D E F G H I J K L M N O P Q R S T U V W Y Z