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دانلود کتاب International Business.

دانلود کتاب تجارت بین المللی

International Business.

مشخصات کتاب

International Business.

ویرایش: [7 Global ed.] 
نویسندگان:   
سری:  
ISBN (شابک) : 9780273786979, 1299924751 
ناشر: Pearson Education Limited 
سال نشر: 2014 
تعداد صفحات: [482] 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 76 Mb 

قیمت کتاب (تومان) : 40,000



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توضیحاتی در مورد کتاب تجارت بین المللی

برای دوره های مقدماتی بازرگانی بین المللی با نیاز به متن مختصر و قابل دسترس. این نسخه جهانی ویرایش شده است تا شامل پیشرفت‌هایی باشد که آن را برای دانش‌آموزان خارج از ایالات متحده مرتبط‌تر می‌کند. یک تور خوانا، مختصر و نوآورانه از طریق رشته، تجارت بین‌المللی: چالش‌های جهانی‌سازی موضوع را در چارچوبی جامع - در عین حال مختصر - ارائه می‌کند. . مثال‌های دنیای واقعی و ویژگی‌های جذاب، مفاهیم را زنده می‌کنند و تجارت بین‌المللی را برای همه دانش‌آموزان قابل دسترس می‌سازند.


توضیحاتی درمورد کتاب به خارجی

For introductory International Business courses with the need for a brief, accessible text. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.



فهرست مطالب

Cover
Contents
Preface
Part 1 Global Business Environment
	Chapter 1 Globalization
		Emirate's Global Impact
		International Business Involves Us All
		Technology Makes It Possible
		Global Talent Makes It Happen
		Key Players in International Business
		Multinational Corporations
		Entrepreneurs and Small Businesses
		Globalization
		Globalization of Markets
		Globalization of Production
		Global Sustainability: Three Markets, Three Strategies
		Forces Driving Globalization
		Falling Barriers to Trade and Investment
		Technological Innovation
		Measuring Globalization
		Untangling the Globalization Debate
		Today’s Globalization in Context
		Introduction to the Debate
		Globalization’s Impact on Jobs and Wages
		Globalization’s Impact on Labor, the Environment, and Markets
		Manager’s Briefcase: The Keys to Global Success
		Globalization and Income Inequality
		Globalization’s Influence on Cultures
		Culture Matters: The Culture Debate
		Globalization and National Sovereignty
		Why International Business Is Special
		The Global Business Environment
		The Road Ahead for International Business
		Bottom Line For Business
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: IO Interactive—Storytelling Goes Global
	Appendix World Atlas
Part 2 National Business Environments
	Chapter 2 Cross-Cultural Business
		Hold the Pork, Please!
		What Is Culture?
		Culture Matters: Creating a Global Mindset
		National Culture and Subcultures
		Components of Culture
		Aesthetics
		Values and Attitudes
		Manners and Customs
		Manager’s Briefcase: A Globetrotter’s Guide to Meetings
		Social Structure
		Religion
		Personal Communication
		Global Sustainability: Speaking in Fewer Tongues
		Education
		Physical and Material Environments
		Classifying Cultures
		Kluckhohn–Strodtbeck Framework
		Hofstede Framework
		Bottom Line For Business
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: A Tale of Two Cultures
	Chapter 3 Politics, Law, and Business Ethics
		Understanding Vietnamese Business Culture
		Political Systems
		Politics and Culture
		Political Participation
		Political Ideologies
		Global Sustainability: From Civil War to Civil Society
		Political Systems in Times of Change
		Political Risk
		Types of Political Risk
		Manager’s Briefcase: Your Global Security Checklist
		Managing Political Risk
		Legal Systems
		Culture Matters: IKEA: Values Under Threat
		Common Law
		Civil Law
		Theocratic Law
		Global Legal Issues
		Standardization
		Intellectual Property
		Product Safety and Liability
		Taxation
		Antitrust Regulations
		Ethics and Social Responsibility
		Philosophies of Ethics and Social Responsibility
		CSR Issues
		Business and International Relations
		The United Nations
		Bottom Line For Business
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: Pirates of Globalization
	Chapter 4 
Economics and Emerging Markets
		India’s Tech King
		Economic Systems
		Centrally Planned Economy
		Emerging Market Focus: China
		Culture Matters: Guidelines for Good Guanxi
		Mixed Economy
		Market Economy
		Development of Nations
		National Production
		Purchasing Power Parity
		Human Development
		Global Sustainability: Public Health Goes Global
		Classifying Countries
		Economic Transition
		Obstacles to Transition
		Emerging Market Focus: Russia
		Manager’s Briefcase: Russian Rules of the Game
		Bottom Line For Business
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: The Role of Social and Political Factors in the Lebanese Economy
Part 3 International Trade and Investment
	Chapter 5 International Trade
		China’s Caribbean Connection
		Overview of International Trade
		Benefits of International Trade
		Volume of International Trade
		International Trade Patterns
		Trade Dependence and Independence
		Culture Matters : Business Culture in the Pacific Rim
		Theories of International Trade
		Mercantilism
		Absolute Advantage
		Comparative Advantage
		Factor Proportions Theory
		International Product Life Cycle
		Manager’s Briefcase: Five Fulfillment Mistakes
		New Trade Theory
		National Competitive Advantage
		Global Sustainability: Foundations of Development
		Bottom Line For Business
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: BT in Local and International Markets
	Chapter 6 Business–Government Trade Relations
		Time Warner Rises
		Why Do Governments Intervene in Trade?
		Political Motives
		Global Sustainability: Managing Security in the Age of Globalization
		Economic Motives
		Cultural Motives
		Culture Matters: Myths of Small Business Exporting
		Methods of Promoting Trade
		Subsidies
		Export Financing
		Manager’s Briefcase: Experts in Export Financing
		Foreign Trade Zones
		Special Government Agencies
		Methods of Restricting Trade
		Tariffs
		Quotas
		Embargoes
		Local Content Requirements
		Administrative Delays
		Currency Controls
		Global Trading System
		General Agreement on Tariffs and Trade
		World Trade Organization
		Bottom Line For Business
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case:The New Protectionism
	Chapter 7 Foreign Direct Investment
		Das Auto
		Patterns of Foreign Direct Investment
		Ups and Downs of FDI
		Culture Matters: The Cowboy of Manchuria
		Worldwide Flows of FDI
		Explanations for Foreign Direct Investment
		International Product Life Cycle
		Market Imperfections (Internalization)
		Eclectic Theory
		Market Power
		Management Issues and Foreign Direct Investment
		Control
		Purchase-or-Build Decision
		Manager’s Briefcase: Surprises of Investing Abroad
		Production Costs
		Customer Knowledge
		Following Clients
		Global Sustainability: Greening the Supply Chain
		Following Rivals
		Government Intervention in Foreign Direct Investment
		Balance of Payments
		Reasons for Intervention by the Host Country
		Reasons for Intervention by the Home Country
		Government Policy Instruments and Foreign Direct Investment
		Host Countries: Promotion
		Host Countries: Restriction
		Home Countries: Promotion
		Home Countries: Restriction
		Bottom Line For Business
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: Driving the Green Car Market in Australia
	Chapter 8 Regional Economic Integration
		Nestlé’s Global Recipe
		What Is Regional Economic Integration?
		Levels of Regional Integration
		Effects of Regional Economic Integration
		Benefits of Regional Integration
		Drawbacks of Regional Integration
		Integration in Europe
		European Union
		Culture Matters: Czech List
		European Free Trade Association (EFTA)
		Integration in the Americas
		North American Free Trade Agreement (NAFTA)
		Central American Free Trade Agreement (CAFTA-DR)
		Andean Community (CAN)
		Latin American Integration Association (ALADI)
		Southern Common Market (MERCOSUR)
		Central America and the Caribbean
		Free Trade Area of the Americas (FTAA)
		Integration in Asia
		Association of Southeast Asian Nations (ASEAN)
		Manager’s Briefcase: The Ins and Outs of ASEAN
		Asia Pacific Economic Cooperation (APEC)
		Closer Economic Relations (CER) Agreement
		Integration in the Middle East and Africa
		Gulf Cooperation Council (GCC)
		Economic Community of West African States (ECOWAS)
		African Union (AU)
		Bottom Line For Business
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: Global Food rade: Fair Trade or Safe Consumption?
Part 4 The International Financial System
	Chapter 9 International Financial Markets
		Wii is the Champion
		International Capital Market
		Purposes of National Capital Markets
		Purposes of the International Capital Market
		Forces Expanding the International Capital Market
		Global Sustainability: Big Results from Microfinance
		World Financial Centers
		Main Components of the International Capital Market
		International Bond Market
		International Equity Market
		Eurocurrency Market
		Foreign Exchange Market
		Functions of the Foreign Exchange Market
		How the Foreign Exchange Market Works
		Quoting Currencies
		Spot Rates
		Forward Rates
		Swaps, Options, and Futures
		Foreign Exchange Market Today
		Trading Centers
		Important Currencies
		Institutions of the Foreign Exchange Market
		Manager’s Briefcase: Managing Foreign Exchange
		Currency Convertibility
		Goals of Currency Restriction
		Policies for Restricting Currencies
		Bottom Line For Business
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: The Effect of the Asian Crisis on South-East Asian Corporations
		Appendix Calculating Percent Change in Exchange Rates
	Chapter 10 International Monetary System
		Euro Rollercoaster
		How Exchange Rates Influence Business Activities
		Desire for Stability and Predictability
		What Factors Determine Exchange Rates?
		Law of One Price
		Purchasing Power Parity
		Forecasting Exchange Rates
		Efficient Market View
		Inefficient Market View
		Forecasting Techniques
		Difficulties of Forecasting
		Culture Matters: The Long Arm of the Law
		Evolution of the International Monetary System
		Early Years: The Gold Standard
		Bretton Woods Agreement
		A Managed Float System Emerges
		Today’s Exchange-Rate Arrangements
		European Monetary System
		Manager’s Briefcase: Adjusting to Currency Swings
		Recent Financial Crises
		Future of the International Monetary System
		Bottom Line For Business
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: Banking on Forgiveness
Part 5 International Business Management
	Chapter 11 International Strategy and Organization
		Flying High with Low Fares
		International Strategy
		Strategy Formulation
		Identify Company Mission and Goals
		Identify Core Competency and Value-Creating Activities
		Manager’s Briefcase: Ask Questions before Going Global
		Formulate Strategies
		International Organizational Structure
		Centralization versus Decentralization
		Coordination and Flexibility
		Types of Organizational Structure
		Work Teams
		A Final Word
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: Ikea’s Global Strategy
	Chapter 12 Analyzing International Opportunities
		Rovio Soars Globally
		Screening Potential Markets and Sites
		Step 1: Identify Basic Appeal
		Step 2: Assess the National Business Environment
		Manager’s Briefcase: Conducting Global e-Business
		Step 3: Measure Market or Site Potential
		Step 4: Select the Market or Site
		Conducting International Research
		Difficulties of Conducting International Research
		Sources of Secondary International Data
		Methods of Conducting Primary International Research
		Culture Matters: Is the World Your Oyster?
		A Final Word
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: Singapore Rises to Prominence in the World Market
	Chapter 13 Selecting and Managing Entry Modes
		License to Thrill
		Exporting, Importing, and Countertrade
		Why Companies Export
		Developing an Export Strategy: A Four-Step Model
		Degree of Export Involvement
		Avoiding Export and Import Blunders
		Countertrade
		Export/Import Financing
		Manager’s Briefcase: Collecting International Debts
		Contractual Entry Modes
		Licensing
		Franchising
		Management Contracts
		Turnkey Projects
		Investment Entry Modes
		Wholly Owned Subsidiaries
		Joint Ventures
		Strategic Alliances
		Selecting Partners for Cooperation
		Culture Matters: Negotiating Market Entry
		Strategic Factors in Selecting an Entry Mode
		Cultural Environment
		Political and Legal Environments
		Market Size
		Production and Shipping Costs
		International Experience
		A Final Word
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: Game: Competing in Africa’s Playing Fields
	Chapter 14 Developing and Marketing Products
		IT’S A CROSS-CULTURAL MCWORLD!
		Globalization and Marketing
		Standardization versus Adaptation
		Culture Matters: Localizing Websites
		Developing Product Strategies
		Laws and Regulations
		Cultural Differences
		Brand and Product Names
		National Image
		Counterfeit Goods and Black Markets
		Shortened Product Life Cycles
		Creating Promotional Strategies
		Push and Pull Strategies
		Manager’s Briefcase: Managing an International Sales Force
		International Advertising
		Blending Product and Promotional Strategies
		Designing Distribution Strategies
		Designing Distribution Channels
		Influence of Product Characteristics
		Special Distribution Problems
		Developing Pricing Strategies
		Worldwide Pricing
		Dual Pricing
		Factors That Affect Pricing Decisions
		A Final Word
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: Psychology of Global Marketing
	Chapter 15 Managing International Operations
		Toyota Races Ahead
		Production Strategy
		Capacity Planning
		Facilities Location Planning
		Process Planning
		Facilities Layout Planning
		Acquiring Physical Resources
		Make-or-Buy Decision
		Raw Materials
		Fixed Assets
		Key Production Concerns
		Quality Improvement Efforts
		Manager’s Briefcase: World-Class Standards
		Shipping and Inventory Costs
		Reinvestment versus Divestment
		Financing Business Operations
		Borrowing
		Issuing Equity
		Culture Matters: Financing Business from Abroad
		Internal Funding
		Capital Structure
		A Final Word
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: Toyota’s Strategy for Production Efficiency
	Chapter 16 Hiring and Managing Employees
		Leaping Cultures
		International Staffing Policy
		Ethnocentric Staffing
		Polycentric Staffing
		Geocentric Staffing
		Recruiting and Selecting Human Resources
		Human Resource Planning
		Manager’s Briefcase: Growing Global
		Recruiting Human Resources
		Selecting Human Resources
		Culture Shock
		Culture Matters: A Shocking Ordeal
		Reverse Culture Shock
		Training and Development
		Methods of Cultural Training
		Compiling a Cultural Profile
		Nonmanagerial Worker Training
		Employee Compensation
		Managerial Employees
		Nonmanagerial Workers
		Labor–Management Relations
		Importance of Labor Unions
		A Final Word
		Chapter Summary
		Talk It Over
		Teaming Up
		Key Terms
		Take It to the Web
		Ethical Challenges
		Practicing International Management Case: BP: Challenges in Global Staffing
Endnotes
Glossary
Name/Company Index
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Subject Index
	A
	B
	C
	D
	E
	F
	G
	H
	I
	J
	K
	L
	M
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