Intangible Asset Gap in Global Competitiveness: Mapping and Responding to the New Economy

Foreword
Preface
Acknowledgements
Executive Summary
	The Proposed Initiatives
		Authors’ Briefs
		Creating High-Risk, High-Potential Ideas, by Eskil Ullberg
		Leading a Weakening IA Nation or at Crossroads, by Leif Edvinsson
		From the Outside In: Perspectives from a Third Party, by Carol Lin
Contents
Chapter 1: Introduction
	1.1 Loss of policy Initiative and a New Strategy Response
	1.2 Looking at IC from Macro and Micro Vantage Points
	1.3 Trade in Ideas Impacts the Organisation of Markets
	1.4 Addressing the IA Gap
Part I: Maps to Tell a New Story
	Chapter 2: IC and Long-Term Wealth Creation at the National Level
		2.1 Models: How We Carve Out Our Contribution
		2.2 Maps of Sweden, Nordics, Switzerland, Israel and Singapore
		2.3 Country Comparison of Sweden and Small High-Tech Countries
			2.3.1 Initial Comments
			2.3.2 Country Comparison Discussion
		2.4 Limitations of the Current NIC Model
	Chapter 3: IC & IA Mapping at the Global Enterprise Level
		3.1 Models List
			3.1.1 IC Rating
			3.1.2 Wissensbilanz and Wissenskapital
			3.1.3 Areopa’s 4 Leaf Model
		3.2 Mapping though Case Application
		3.3 The Impetus of IC Mapping for Enterprises
		3.4 Limitations of Current Models and Gaps for Further Action
Part II: Policy Discussion in a New IA Era
	Chapter 4: Policy Implications
	Chapter 5: Discussions of Further Dimensions
		5.1 Development and Digitalisation
		5.2 SDGs and Beyond
		5.3 Viewing Unicorns Through the Lenses of Intangibles
		5.4 Sustainable NIC (SNIC)
		5.5 China’s View on IA, IC and IPR
		5.6 Emerging Standards from the ISO
Part III: Closing the IA Gap
	Chapter 6: Strategic Initiatives
		6.1 Coordination Initiatives
			6.1.1 Strategic Hub
			6.1.2 IA Contract
			6.1.3 IA Investment Fund
		6.2 Awareness Building Initiatives
			6.2.1 IA Week
			6.2.2 IA Ranking
			6.2.3 IA Cheques
			6.2.4 IA Oscars
			6.2.5 IP, IC & IA Lexicon on Wikipedia
			6.2.6 IA on Youtube
		6.3 Initiatives which Expand our Understanding
			6.3.1 IA Observatory
			6.3.2 Corporate IA Database
			6.3.3 IA, Digitalisation and Competitiveness
			6.3.4 Trade in Ideas and Incentives to Learn
				6.3.4.1 Managing Risk in Policy Agenda through Incentives to Learn
			6.3.5 Sustainable NIC (SNIC)
			6.3.6 Bridging ELSS to Economic Models
			6.3.7 Developing MOOC Curriculum
	Chapter 7: Workshop
		7.1 Policy Workshop
		7.2 Industry Workshop
Part IV: Emerging New Trade Structures and IA
	Chapter 8: The Urgency of the Topic of IA for Sweden
Appendices
	Taxonomy/Glossary of IA & IC Terms
	NIC Methodology
	Galaxy of Some IC and IA Actors and Bench Learning Alliances
References
Author Index
Subject Index