Instagram For Business For Dummies

Introduction 1About This Book 1Foolish Assumptions 2Icons Used in This Book 2Beyond the Book 3Where to Go from Here 3Part 1: Creating Your Profile 5Chapter 1: Installing Instagram 7Moving Instagram to the Launch Pad 8Installing on a Computer 9Installing on a Windows PC (sort of) 9Installing on a Mac (sort of) 11Installing on Instagram's Native Platform 13Installing on an iPhone 13Installing on an iPad 14Instagram Has Android Covered, Too 15No App? No Problem: Instagram Is on the Web 16Starting to Gram Instantly 18Starting Instagram on a computer 19Starting Instagram on a mobile device 20Chapter 2: Setting Up Your Profile 21Professional Profile Practices 21Choosing a name and username for your business 22Choosing a profile photo that attracts customers 25Writing a Bio That Draws in Followers 26Deciding what information to include 26Formatting your bio 28Using a call to action to drive website traffic 29Choosing a website link that encourages clicks 30Taking Advantage of a Business Profile Upgrade 31Connecting to a Facebook page 32Navigating your business profile 33Chapter 3: Hitting Your Target Audience 35Organizing Your Marketing Goals and Roles 36Assembling your Instagram team 36Determining your brand voice 37Envisioning your look 38Gathering Post Ideas 41Researching your competition 41Determining post content 43Creating a content calendar 44Evaluating third-party scheduling and analytics platforms 46Part 2: Creating Your Narrative 49Chapter 4: Taking and Posting Great Photos 51Taking Your Best Shot 52Improving Your Best Shot 53Applying a filter 53Tweaking with the editing tools 55Saving your changes (or not) 58Enriching Your Photo 59Describing your photo 59It's good to have options 60Posting Your Photos: Ta Da! 63Uploading Photos from Your Camera Roll 63Uploading Multiple Photos to One Post 65Selecting multiple photos 65Applying filters and adding photos 66Editing photos individually 67Adding information and sharing your photos 67Chapter 5: Recording and Posting Great Videos 69Recording Your Day 70Filming with a smartphone or tablet 70Recording multiple video clips 72Deleting video clips 72Checking out your video 73Improving Your Video 73Applying a filter 74Changing the cover frame 74Adding details 75Posting Your Video 75Uploading a Stored Video 76Uploading Multiple Videos from an iPhone or iPad 77Part 3: Planting Your Garden 79Chapter 6: Commenting and Direct Messaging 81Before You Share, Stop and Think 81Sharing on Other Social Media Sites 82Copying and pasting a link to another social network 83Embedding your photo or video on a web page 83Sending Photos and Videos Privately 86Replying to a direct message by sending a photo 86Starting a new conversation by sending a photo 87Starting a new text conversation and adding a photo 88Resuming a previous conversation 89Garnering Comments 90Including a caption 90Mentioning your followers 90Reviewing Your Comments 91Deciding to respond or delete 92Reporting Commenters When All Else Fails 94Reporting a commenter 95Blocking a commenter 96Chapter 7: Finding People to Follow 97Where Are My Peeps? 98Finding your Facebook friends 98Syncing your contact list 99Finding New Friends 100Exploring the Explore function 100Searching the Search feature 101Letting Instagram suggest users to you 102Following Your Industry 103Watching your competition 103Getting noticed by big brands 104Deciding Whom to Follow Back 106Viewing and following your followers 106Reciprocating a follow or not 107Finding Your Insta-Tribe 108Finding or creating a community you vibe with 108Deciding whether Instagram pods are beneficial 110Chapter 8: Wielding the Power of the Hashtag 113Investigating Hashtags 113Following Hashtag Best Practices 115Placing hashtags so you don't annoy people 115Knowing how many hashtags are best 116Popular hashtags and when to use them 117Storing hashtags for later 118Tracking hashtag analytics 119Researching the Right Hashtags 121Checking out the competition 121Picking up on related hashtags 123Discovering what the cool kids are doing (influencer hashtags) 125Creating a Branded Hashtag 126Hashtag your promotion or contest 126Gathering user-generated content 128Part 4: Making Your Garden Grow 129Chapter 9: Sharing with Instagram Stories 131Checking Out Instagram Stories 132Getting Started 133Creating an Instagram Story in the app 133Uploading a photo or video from your camera roll 135Saving Your Story 136Using Direct Messages to Send a Story 137Determining the Best Content to Share 139Talking to your audience 139Providing before-and-after and series shots 139Peeking behind the scenes 141Showing your travels 141Advertising Your Story 142Chapter 10: Making Your Story More Fun 143Creating Graphics for Stories 143Adding Text and Username Tags 146Drawing on Your Story 148Stickers and Tags 149Adding a Link to Your Website 151Using Boomerang to Keep Fans Coming Back 152Making Funny Faces with Face Filters 153Using Instagram LIVE 154Getting started with LIVE 155Developing a game plan 156Alerting your fans 157Acknowledging LIVE followers 158Saving and repurposing LIVE broadcasts 158Chapter 11: Planning a Winning Ad 159Selecting the Right Ad Type 159Photo ad 161Video ad 162Carousel ad 162Stories ad 163Using an Effective Ad Strategy 164Design requirements 164Selecting your target audience 165Choosing ad images wisely 166A caption can speak (less than) 1,000 words 169Chapter 12: Creating an Effective Instagram Ad 171Using the Instagram Mobile App to Create an Ad 172Using Facebook to Create an Ad 173Creating a photo, video, or carousel ad in Ads Manager 174Running an Instagram Stories ad in Ads Manager 178Running an ad in Power Editor 179Monitoring your Instagram ad 183A/B Testing 183Measuring Your Ad Results 185Viewing Insights via Instagram 185Viewing Insights via Facebook Ads Manager 187Chapter 13: Creating a Winning Contest 189Exploring the Benefits of Hosting Instagram Contests 189Following the Rules and Restrictions for Running Contests 190Listing the official contest rules 191Releasing Instagram of any involvement 192Planning a Successful Contest 192Stating your contest goals 193Choosing a prize 193Establishing entry requirements 194Defining the rules or conditions 195Determining the contest's length 195Figuring out the promotion schedule 195Choosing a hashtag 195Designing contest images 196Crafting post captions for the contest 197Deciding how winners will be chosen and notified 198Outlining who will respond to contest engagement 198Executing a Winning Contest 199Following Up 200Chapter 14: Connecting Your Marketing Dots 203Incorporating Instagram in Your Marketing Mix 203Connecting Instagram to Other Social Networks 204Including Instagram on Your Website 206Linking your website to your Instagram page 207Allowing others to share your content via Instagram 208Embedding your Instagram feed on your website 209Promoting Instagram on Printed Materials 210Incorporating Instagram into an Event or Promotion 211Monitoring Your Instagram Stats 214Using Instagram's native analytics 215Best third-party apps for Instagram analytics 216Part 5: Why Isn't This Working? 221Chapter 15: Insta-Diagnosing Instagram 223Installation Issues 223Dealing with compatibility issues 224Checking your space 225Unfreezing an installation on your iPhone or iPad 227Finding a missing app on your iPhone or iPad 227Resolving issues on an Android device 227Log-In Difficulties 227Checking your username 228Fixing password issues 228Dealing with a disabled account 231Finding Relief for Common Problems 231Instagram won't share 231Getting Instagram to notify you 233Nothing Is Working . . . Now What? 234Reporting a problem on your iPhone or iPad 234Reporting a problem on your Android smartphone or tablet 235Getting Rid of Error Messages 235Can't add a comment 236Can't delete comments 236Can't refresh feed 237Can't follow anyone else 237Chapter 16: Insta-Help Is on the Way 239Taking Advantage of Instagram's Help 239Accessing Help Center 240Visiting Privacy and Safety Center 242Viewing Instagram Business web pages 243Tapping Social Media 244Sending a message on Facebook 245Tweeting and being tweeted 245Reading the Instagram blog 246Visiting the Instagram Business blog 248Joining a Community 249Joining other Instagrammers in an InstaMeet 249Starting an InstaMeet 250Visiting Reddit and Topix 251Part 6: The Part of Tens 255Chapter 17: Ten Brands Killing It on Instagram 257GoPro 257Yellowillow 258Sugarandcloth 259RPMItalian 259EmilyJoyRosen 260TheLoveBombCo 260The.Book.Report 261LaJollaMom 261TSA 262GeneralElectric 263Chapter 18: Ten Places to Find Inspiration 265Investigate the Explore Page 265Review Hashtag Searches Related to Your Brand 266Spy on Your Competitors 268Get Inspiration from Local Businesses 268Check Out Your Favorite Products 269Look to Photographers 270Get Inspired by Bloggers 271Find Big Brands That Are Being Creative 272Learn from Instagram and Marketing Experts 272Follow the Instagram for Business Account 273Index 275