Innovations and Challenges in Human Resource Management for HR4.0

Contents
Preface
Acknowledgments
Chapter 1
Challenges to HR 4.0 in Global Business Scenario
	Abstract
	Introduction
	The Human Resource Functions
	Procurement
	Development
	Compensation
	Integrate
	Maintain
	Human Resource 4.0
		Differences between Traditional HR and HR 4.0
	How Technology Is Altering Human  Resource Department
	Landscape of a Human Resource Department
		HR Strategy
		Culture
		Change Management
		Metrics and Analytics
		HR Operations
		HR Structure
	Policies, Procedures and Compliance
	Employee Relations
	Employee Communications
		HR Engagement
		Engagement Strategy
		Engagement Action Plans
		Compensation to Employees
		Benefits
		Recognition
	Performance Management
		Performance Appraisal
		Coaching
		Goal Setting
	Learning and Development
		On Boarding
		Employee Development
		Management Development
	Talent Acquisition
		Candidate Sourcing
		Internal Mobility
		Assessment of Candidate
	Talent Management
		Workforce Planning
	Talent Assessment
		Succession Planning
	How HR Executives Can Prepare for Their Rapidly Changing Roles
		Develop an AI Ethics Strategy
		Rethink on Developing the Skills of Employees
		Have a Strategy to Maintain Internal Transparency
		Realign the Role of Managers
		Use Technologies Such as AI to Create Access to Jobs
	Conclusion
	References
Chapter 2
Knowledge Management Practices for Employer Branding
	Abstract
	Introduction
	Knowledge Management Background
	Knowledge Asset
	Knowledge and Information
	Forms of Knowledge
		Tacit Knowledge
			Tacit Knowledge Sharing
	Explicit Knowledge
	Significance of KM
	Drivers for KM Application
	Knowledge Management Process
		Knowledge Capture
		Knowledge Codification
			Cognitive Mapping
			Decision Trees
		Knowledge Sharing
		Challenges in Knowledge Sharing
			Management Level
			Organizational Level
	Knowledge Sharing Stimulators
	Knowledge Application
	Knowledge Conversion
	Knowledge Management Tools
	Knowledge Creation Tools
		Knowledge Sharing and Dissemination Tools
	KM Strategy
	Knowledge Management Facilitating  Employer Branding
		Employer Knowledge Creation
		Employer Knowledge Dissemination
		Employer Knowledge Application
	Conclusion
	References
Chapter 3
Industry 4.0 Impact on Human Resource Management
	Abstract
	Introduction
	Emerging Issues for HR
	Workplace Changes
	The Gig Economy
	Virtual Teams
	Employee Engagement
	HR Analytics
	Artificial Intelligence in HR
	AR and VR
	Smart Workplaces
	Digitization
	Workplace Harassment
	Conclusion
	References
Chapter 4
An Overview of EVP  (Employee Value Proposition)
	Abstract
	1. Introduction
	2. Literature Review
	3. Objective of the Study
		3.1. To Study the Concept and Components  of Employee Value Proposition
			3.1.1. Components of Employee Value Proposition
		3.2. To Study the Development of Employee Value Proposition
			3.2.1. Objectives for Formalizing the Employee Value Proposition
			3.2.2. How to Harness the Power of Your Employee Value Proposition
			3.2.3. How to Promote Your Employee Value Proposition
			3.2.4. Employee Tributes, Company and Group Online Journals, Company Recordings and Videos
		3.3. To Study the Drawback and Challenges of EVP
			3.3.1. Challenges
	Conclusion
	References
Chapter 5
Enhancing the Employee Experience in Industry 4.0
	Abstract
	1. Introduction
	2. Review of Literature
	3. Objectives
	4. Hypothesis
	5. Analysis and Hypothesis Testing Based  on Meta-Analysis Technique
		5.1. Introduction to Meta-Analysis
		5.2. Assumptions of Meta-Analysis
		5.3. Meta-Analysis Model
	6. Conclusion
	7. Application and Future Scope of Research
	References
Chapter 6
Contemporary Issues of Employer Branding in India
	Abstract
	1. Introduction
		1.1. Relationship between Employer Branding and Economy  of a Business
		1.2. Learning Curve and Employers Branding
	2. Review of Literature
	3. Indian Scenario in Job Market
	4. Why We Need Employer Branding in India
	5. Demand of Human Resource in Indian Market
		5.1. Entrepreneurship Development Programs
		5.2. Employment Generation Programmes
		5.3. Skill Development Programs
		5.4. Liberal Foreign Trade Policy
	6. Impact of Bad Employer Branding
	7. Steps of Employer Branding
	Conclusion
	References
		Websites
Chapter 7
Application of Cloud Computing  in Businesses
	Abstract
	Introduction
	Cloud Computing
	Advantages of Cloud Computing
		Large Scale Data Intensive Applications
		Benefit from Massive Economies of Scale
		Trade Investment Overhead for Variable Expense
		Stop Spending Money on Data Centers
		Scalability
		Global Access
		Customize Resources as Current Need
		Enhance Speed and Availability
		Maintenance
	3-4-5 Principles of Cloud Computing
		The Three Service Models are
		The Four Cloud Models are
		The Five Essential Characteristics are
		Cloud Computing and Business
		MNCs and Cloud Computing
	Smart Manufacturing Model for Industry 4.0 with Cloud Computing
	Case Study: Amazon Web Services
		AWS Solutions
	Conclusion
	References
Chapter 8
A Study to Comprehend Indian Pharma 4.0 from Incubation to Innovation
	Abstract
	Introduction
	Objectives
	India amid COVID-19
	Prototype Developments
	Data Driven Improvement Cycle Approach
	Technological Disruptions in Pharma 4.0
	Strategic Promotional Practices for Pharma 4.0
	Discussion
	Implications
	Conclusion
	References
Chapter 9
Training Needs Identification  and Evaluating Its Effectiveness  in India Private Sector
	Abstract
	Introduction
	What is Training Need Assessment?
	TypeS of Need Analysis
	Evaluating Training Effectiveness
	Levels of Evaluation
		A. The Kirkpatrick Approach
		B. The CIRO Approach
		C. The Bell System Approach
	Training Evaluation Model
	Present Study
	Profile of the Sample Organization
		Training Practice at “Different Private Sector”
	Research Methodology
		Response to the Questionnaire
	Data Analysis
	Implications
	What can Training Do for Employees?
	Conclusion
	Annexure 1
	References
Chapter 10
E-Governance Catalysing Quality  and Effectiveness of Educational Institutional Brand
	Abstract
	Introduction
	Theoretical Background
		E-governance and Punctuality
		E-Governance and Quality Teaching and Learning
		E-Governance and Branding
	Methodology
		Objectives
		Sample of the Study
		Tools
		Statistical Techniques
	Result and Discussion
	Conclusion
		Practical Implication
		Future Research
		Limitation of the Study
		Recommendations
	References
Chapter 11
Employer Branding: Strategies  to Attract and Retain Talent  in Academic with Special Focus  on Private Higher Educational Institutions (PHEIs)
	Abstract
	History of the Chapter
	Background and Problematization
	Evolution of the Concept of Employer Branding
	Branding
	Employer Branding
	Employer Branding Process
	Outcomes of Employer Branding
	Introduction
	Exploration Motive
	Utilitarian and Symbolic Benefits
	Captivate Best Ability
	Maintaining Supreme Ability
	Organisation Branding Strategies
		i. Developing a Thoughtful Recruitment Strategy
		ii. Ensuring Fit for the Job
		iii. Communication Strategy
		iv. Ensuring Work-Life Balance
		v. Demonstrating Organizational Values  through Concrete Actions
	Conclusion
	References
Chapter 12
Overview of Employer Branding
	Abstract
	Introduction
	Designing an Employer Branding Strategy
		Importance of Employer Branding
	Steps to Develop a Strong Employer Brand
		Steps to Improve Employer Brand
	References
Chapter 13
HR 4.0 Case Studies
	Abstract
	Introduction
	Immersive Technology at Deutsche Bahn
	Recruitment Reinvented at L’OrÉal
	Alexa at Marriott
	Scaling Hiring at Lyft
	The Pros and Cons of Technology in HR
	Conclusion
	References
About the Editors
Index
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