Innovation in the Cultural and Creative Industries

Cover......Page 1
Half-Title Page......Page 3
Title Page......Page 5
Copyright Page......Page 6
Contents......Page 7
Introduction......Page 11
 I.1. Definition, characteristics and scope of CCIs......Page 12
 I.2. Innovative strategies at the heart of CCIs......Page 14
 I.3. Summaries of the chapters and the structure of the book......Page 16
 I.4. References......Page 19
 1.1. Introduction......Page 21
 1.2. Blue Ocean strategy......Page 22
  1.3.1. The methodological system......Page 26
  1.3.2. The video game industry: a presentation......Page 27
  1.4.1. A spectacular recovery......Page 33
  1.4.2. How can recovery be achieved?......Page 35
  1.5.1. The Nintendo Wii: a case study of Blue Ocean strategy?......Page 38
  1.5.2. Sailing on the blue ocean: how far?......Page 41
  1.5.3. The launch of the Switch: a return to the fundamentals of the Blue Ocean strategy?......Page 43
 1.6. Conclusion......Page 45
 1.7. References......Page 47
 2.1. Introduction......Page 49
 2.2. The transition from multichannel to omnichannel: a strategic innovation......Page 51
 2.3. Research methodology......Page 55
 2.4. A presentation of the bookstore sector......Page 56
 2.5. The analysis of the innovative strategy2......Page 60
  2.5.1. The role of networks in the omnichannel strategy......Page 63
  2.5.2. An omnichannel model adapted to the singularities of bookstores......Page 65
 2.6. Feedback on concepts and best practices......Page 68
 2.7. Conclusion......Page 70
 2.8. References......Page 71
 3.1. Introduction......Page 75
 3.2. The definition of a business model......Page 76
 3.3. The business model of the music industry......Page 77
  3.3.1. Recorded music......Page 78
  3.3.3. Current business models......Page 81
  3.4.1. Attempts concerning value propositions......Page 83
  3.4.2. Attempts concerning value architectures......Page 84
 3.5. Methodology......Page 85
  3.6.1. Innovation concerning the value proposition......Page 87
  3.6.2. Innovation concerning value architecture......Page 88
  3.6.3. Innovation concerning the business equation......Page 89
 3.7. Conclusion......Page 90
 3.8. Apppendices......Page 91
 3.9. References......Page 95
 4.1. Introduction......Page 97
  4.2.1. The concept of consumer experience......Page 98
  4.2.2. Innovation through the creation of memorable experiences......Page 99
  4.2.4. Innovating by analyzing and understanding the customer journey or how to personalize consumer experience......Page 101
  4.3.1. The weight of assets in the French economy......Page 104
  4.3.2. The economic structuring of the cultural heritage “industry”......Page 105
 4.4. A presentation of the Lascaux case and the analytical methodology......Page 106
  4.4.2. The context of recent innovation in Lascaux: a brief account of 70 years of operation......Page 107
  4.4.3. Towards the creation of a center worthy of Lascaux’s worldwide reputation......Page 109
  4.5.1. Lascaux and the “prehistoric experience”......Page 111
  4.5.2. Visitor data to improve the individual experience......Page 113
  4.5.3. Data at the service of the organization’s management......Page 115
 4.6. Conclusion......Page 116
 4.7. References......Page 118
 5.1. Introduction......Page 121
  5.2.1. Green innovations: semantic diversity and definition......Page 122
  5.2.2. The nature of green innovation......Page 124
  5.2.3. Blue Ocean strategy and the strategic framework......Page 126
  5.3.1. A sectoral qualitative study......Page 127
  5.3.2. Data collection and processing......Page 128
  5.4.1. Historical landmarks......Page 129
  5.4.2. Textiles, the flagship of French industry......Page 131
  5.4.3. Fashion is passing, waste remains10......Page 132
  5.5.1. Tale Me and clothing rental......Page 133
  5.5.2. Tale Me casts off......Page 137
  5.6.1. “From cradle to plateau”......Page 142
  5.6.2. Green Ocean strategy......Page 144
 5.7. Conclusion......Page 146
 5.8. References......Page 147
 6.1. Introduction......Page 151
 6.2. Methodology......Page 152
 6.3. A changing industry......Page 155
  6.4.1. The tension between city-center and periphery......Page 159
  6.4.2. The magic of cinema sites......Page 162
  6.4.3. Programs, the DNA of cinema sites......Page 165
 6.5. Conclusion......Page 171
 6.6. Glossary of terms......Page 175
 6.7. Sources and archives......Page 176
 6.8. References......Page 177
 7.1. Introduction......Page 179
  7.2.1. Presentation and definition of coopetition strategies......Page 180
  7.2.2. Different types of coopetition......Page 181
 7.3. Methodological choices......Page 182
  7.4.1. Architecture as a profession......Page 183
  7.4.2. Recent developments in the sector......Page 184
  7.5.1. Type 1: improving commercial prospecting......Page 185
  7.5.2. Type 2: reducing geographical distance......Page 188
  7.5.3. Type 3: a successful project from A to Z......Page 189
  7.6.1. Choosing coopetitors......Page 192
  7.6.2. Managing coopetition......Page 194
  7.6.3. Exploiting the benefits......Page 195
 7.7. Conclusion......Page 196
 7.8. References......Page 197
List of Authors......Page 199
Index......Page 201
Other titles from iSTE in Innovation, Entrepreneurship and Management......Page 205
EULA......Page 217