Information And Document Design: Varieties on Recent Research (Document Design Companion Series)

Information and Document Design......Page 2
Editorial page......Page 3
Title page......Page 4
LCC data......Page 5
Table of contents......Page 6
Acknowledgements......Page 8
Who should read this book......Page 10
How this book is organized......Page 11
Conventions used in this book......Page 12
Background......Page 14
Reaching common ground......Page 15
Past research in information design and document design......Page 17
A brief chronology of research in information design and document design......Page 18
The different cultural and disciplinary traditions that have influenced research in information design and document design......Page 20
Current imperatives driving the need for research in information design and document design......Page 23
Methodology as an ongoing challenge in research in information design and document design......Page 28
Recent research and this book......Page 32
Acknowledgements......Page 34
References......Page 35
About the author......Page 37
Recent research  on marketing communication......Page 38
Background......Page 40
Literature review......Page 41
`Deep branding'......Page 42
Branding language......Page 45
Methodology......Page 48
The bill: From data to branded information......Page 50
Virgin Homephone: A case of deep branding......Page 60
Discussion......Page 69
Acknowledgement......Page 70
References......Page 71
About the authors......Page 72
Job advertisements in the Dutch mental health care sector......Page 74
Literature review......Page 75
Respondents and procedure......Page 77
Materials......Page 78
Instrumentation......Page 79
Motivation to respond to the ad......Page 80
Attitude towards the ad......Page 81
Conclusions and discussion......Page 85
Limitations of the research......Page 86
Suggestions for further research......Page 87
References......Page 88
About the authors......Page 90
Advertisement 1. The standard ad......Page 91
Advertisement 2. The multiple vacancy ad......Page 92
Advertisement 3. The testimonial......Page 93
Advertisement 4. The minimal ad......Page 94
Recent research  on functional communication......Page 96
Background......Page 98
Overview of current L2 methodologies......Page 99
What is distance education?......Page 102
Some pros and cons of distance education......Page 103
Profile......Page 104
Data collection and analysis......Page 107
Results......Page 113
Limitations of the research......Page 114
References......Page 115
About the author......Page 117
Differences between Germany and the Netherlands in patient package leaflets  for Ibuprofen 400 tablets and consequences  for adequate drug use......Page 118
Background......Page 119
1. Differences in cultural values between Germany and the Netherlands and their possible impact on the design of PPLs......Page 122
2. The impact of culture on the legislation......Page 124
The corpus......Page 125
Research methodology......Page 126
Results......Page 127
4. Appreciation by Dutch and German patients......Page 130
Research methodology......Page 131
Results......Page 134
Conclusion and discussion......Page 136
References......Page 138
About the authors......Page 140
Background......Page 142
Literature review......Page 143
Research questions......Page 145
Materials......Page 146
Design and participants......Page 147
Questionnaire......Page 148
Results......Page 149
Discussion and conclusions......Page 156
Notes......Page 158
References......Page 159
About the authors......Page 160
Reading and expertise......Page 162
Background......Page 163
Literature review......Page 164
Research methodology......Page 165
Method......Page 166
Tasks......Page 167
Design......Page 168
Pre-test......Page 169
Test......Page 170
Limitations of the research......Page 172
Suggestions for further research......Page 174
References......Page 175
About the authors......Page 177
Appendix......Page 178
Recent research on online communication......Page 180
Background......Page 182
Literature review......Page 184
Overview......Page 189
Task dimension......Page 190
Social dimension......Page 191
Task dimension: Results and potential interpretations......Page 192
Social dimension: Results and potential interpretations......Page 194
Limitations of the research......Page 195
Applications of the research......Page 196
Weighting e-mail frequencies to represent relative activities accurately......Page 197
Relating behavior and activities to outcome: Identifying predictors......Page 198
References......Page 199
About the Authors......Page 202
Background......Page 204
Literature review......Page 207
Research methodology......Page 209
Results......Page 210
Communicative structure of e-stores......Page 211
Levels of explicit information......Page 212
Explicit information and illocutionary force......Page 216
Limitations and applications of the research......Page 217
Suggestions for further research......Page 218
References......Page 219
About the author......Page 220
Internet sources for empirical material......Page 221
Background......Page 222
Literature review......Page 223
Analysis......Page 224
Results......Page 239
Limitations of the research......Page 240
Suggestions for further research......Page 241
About the author......Page 242
Background......Page 244
Literature review......Page 246
Data: Source and selection......Page 248
Data analysis I: The relevance of the computer for the processing of complaints......Page 249
Data analysis II: Computer usage in discourse - discontinuities and focus dissociation......Page 253
Results......Page 259
Notes......Page 260
References......Page 261
About the author......Page 263
Index......Page 264
The series Document Design Companion Series......Page 266