In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

ویرایش: 1 
نویسندگان: Merrill R. (Rick) Chapman,  Merrill R. Chapman  
سری:  
ISBN (شابک) : 9781590591048, 1590591046 
ناشر: Apress 
سال نشر: 2003 
تعداد صفحات: 183 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 1 مگابایت 

قیمت کتاب (تومان) : 48,000

این کتاب به تفاوت بین نحوه ساخت نرم افزار و نحوه فروش آن چشم باز می کند. شرکت های بزرگ...پول و سلول های مغزی دارند، اما با وجود این، هنوز موفق می شوند هرازگاهی به پای خود شلیک کنند. تاریخچه بازاریابی و فناوری مملو از داستان‌های احتیاطی است که مانند چوب‌های پانجی پوشیده از سرگین می‌چسبند. این را بخوانید و از پا نگذارید.

This book is an eye-opener to the differences between how software gets built and how it gets sold. Big corporations...have the money and the brain cells, but despite this, still manage to shoot themselves in the feet every now and then. The history of marketing and technology is riddled with cautionary stories that stick up like dung covered punji sticks. Read this, and avoid stepping on one.

— Jeff "Hemos" Bates, Director, OSDN Online & Executive Editor, Slashdot. Rick Chapman knows where the bodies are buried&emdash;when most people have forgotten there was even a murder. This history of tech marketing disasters is well-written, enjoyable, and gets its facts straight. Gives us an amusing (and sometimes embarrassing) array of anecdotes of how far we've come (and not come) in high technology...a fun read, with many invaluable lessons. An invaluable history lesson in how to avoid monumental marketing mistakes that are unfortunately common in the software industry. Having followed many of these companies and products over the years, I'd often wondered why such smart people made such weird choices. Rick Chapman has many of the answers.

— James Fallows, former editor-in-chief, US News and World Report , and regular writer for The Atlantic

In Search of Stupidity is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work.

Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.