Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success: Proceedings of The International Conference on Business ... (Lecture Notes in Networks and Systems, 485)

Foreword
Preface
Contents
Implementation of Artificial Intelligence, IoT and Innovative
Success Factors Affecting the Adoption of Artificial Intelligence and the Impacts of on Organizational Excellence: A Case to be Studied in the MENA Region, and Turkey in Particular
	1 Introduction
		1.1 Compatibility
		1.2 Relative Advantage
		1.3 Complexity
		1.4 Trialability
		1.5 Observability
		1.6 Managerial Capability
		1.7 Technical Capability
		1.8 Government Involvement
		1.9 Market Uncertainty
		1.10 Competitive Pressure
		1.11 Vendor Partnership
	2 Organizational Excellence
		2.1 Process Management
		2.2 Project Management
		2.3 Change Management
		2.4 Knowledge Management (KM)
	3 MENA Region
	4 Turkish Private Sector and Adoption of AI
	5 Managerial Implications
	6 Limitations
	7 How COVID 19 May Affect Research
	8 Conclusions and Recommendations
	References
Innovative Software Tools for Effective Management of Financial and Economic Activities of the Organization
	1 Introduction
	2 Literature Review
	3 Purpose of Study
	4 Methodology
	5 Conclusions and Discussions
	6 Conclusions
	References
The Diffused Hotel as an Innovative Form of Tourism Development (Case of the Sub-basin of the Gjanica River. Fier Region, Albania)
	1 Introduction
	2 Materials and Methods
	3 Sub-basin of the Gjanica River: A Proposal for the Diffused Hotel
	4 Results
	5 Discussion and Conclusions
	References
Exploring the Financial System of Madrasas in Gujarat with Focus on Sources of Funds and Its Utilizations
	1 Introduction
	2 Literature Review
		2.1 Islamic Educational Institutions (Madrasa)
		2.2 Evolution and Growth of Islamic Educational Institutions (Madrasa) in India, Including Gujarat
		2.3 Types of Madrasas Based on Sources of Fund
	3 Research Methodology
	4 Findings and Discussion
		4.1 Income and Expenditure Statements Analysis
	5 Conclusion
	References
Delivering Future-Ready Financial Management Course for Non-finance Students Using Internet of Things (IoT)
	1 Introduction
	2 Literature Review
		2.1 Evolution of Education and Technology
	3 Methodology and Design
		3.1 Design of FRFMC
	4 Results and Discussions
	5 Conclusions, Limitations and Recommendations
	References
E-Agribusiness Description and TAM Adoption to Understand Traders’ Behavioral Intention to Utilize ICT
	1 Introduction
		1.1 Background of Research
		1.2 Problem Statement in E-Agribusiness Adoption
		1.3 Aim and Objectives of the Research
	2 Literature Review
		2.1 Definition of E-Agribusiness and the Relation with E-Business
		2.2 Development of E-Agribusiness Theory
		2.3 What is the Important of E-Agribusiness Platform?
		2.4 What is the E-Agribusiness Mechanism?
		2.5 Scope of E-Agribusiness
		2.6 Advantages of E-Agribusiness
		2.7 What are the E-Agribusiness Restraints?
		2.8 Technology Acceptance Model in E-Agribusiness
		2.9 Propositional Statement
	3 Research Methodology
	4 Conclusion
	References
Factor Accepting Internet of Things (IoT) Among Generation Y
	1 Introduction
	2 Literature Review
		2.1 Factor Affecting Customer Acceptance Towards Internet of Things (IoT)
		2.2 Attitude Toward Acceptance of IoT
		2.3 Interactive Communication/Website Characteristics
		2.4 The Characteristics of Generation Y
	3 Conclusion
	References
The Effect of Digitalization of Cooperative on Better Transparency and Competitive Advantage
	1 Introduction
	2 Transparency for Better Business Performance and Increase Members’ Loyalty
	3 Competitive Advantage Increase Sustainability for the Business
	4 Steps to Digitalise the Business
	5 Cooperative Towards Digitalization
	6 Conclusion
	References
Implementation of the E-portfolio in Teaching Practices in Malaysia IPTA
	1 Introduction
	2 Literature Review
	3 Methodology
	4 Analysis and Discussion
	5 Conclusion
	References
Towards Managing Covid-19 Using Artificial Intelligence and Big Data Analytics
	1 Introduction
	2 Background and Motivation
		2.1 Artificial Intelligence (AI)
		2.2 Big Data Analytics
	3 Fighting COVID-19 with AI and BDA
	4 Challenges of Implementation AI in COVID-19
	5 Conclusion
	References
The Influence Model of Business Data Analytics on Decision Making in the Telecommunication Industry: “A Quantitative Study Using PLS-SEM”
	1 Introduction
	2 Background Review
		2.1 The Nature of Business Analytics
		2.2 Demand for Analytics in the Telecommunication Industry
	3 Proposed Influence Model of Business Analytics on Decision Making in Telecom
	4 Research Methods
	5 Data Collection Sample
	6 Data Analysis with Partial Least Squares (PLS-SEM)
	7 Results
		7.1 Reliability and Validity of Measurement Model
	8 Discussion
	9 Suggestion for Future Research and the Study Limitations
	10 Conclusion
	References
An Early Drowning Detection System Capable of Locating Swimmers in Real Time
	1 Introduction
	2 System Design
		2.1 RSSI-Based Localization Methods
		2.2 System Structure and Operation Principle
	3 Experimental Results
	4 Conclusions and Future Work
	References
How Artificial Intelligence Revolutionizing Digital Marketing
	1 Introduction
		1.1 Research Problem
		1.2 Need for the Research
		1.3 Nominal Definitions
		1.4 Research Overview
	2 Literature Overview
		2.1 What Marketers Need to Know About Artificial Intelligence?
		2.2 Core Elements of AI Marketing
		2.3 Key Value of AI
		2.4 Literature Review
	3 Methodology
	4 Results Analysis
		4.1 Outsmarting Competitors
		4.2 Most Effective AI-Application
		4.3 The New Challenges of Digital Marketer
	5 Conclusions
		5.1 Limitation of the Study
		5.2 Future Work
	Bibliography
Digital Marketing, Branding, E-commerce and Social Media
Galvanizing Digital Marketing Implementation in Small Businesses
	1 Introduction
	2 Literature Review
		2.1 Digital Marketing
		2.2 Internal Factors of Digital Marketing Implementation
		2.3 External Factors of Digital Marketing Implementation
	3 Methodology
		3.1 Data Sources
		3.2 Variables Measurement
		3.3 Sampling
	4 Results
		4.1 Respondents Composition
		4.2 Descriptive Analysis
		4.3 Multiple Linear Regression Analysis
	5 Discussion
	6 Conclusion and Future Studies
	References
The Predilection of Courier Service Selection During Cybershopping in Malaysia
	1 Introduction
	2 Literature Review
		2.1 Service Quality (SERVQUAL)
		2.2 The Nexus Between Responsiveness and Courier Service Selection
		2.3 The Nexus Between Reliability and Courier Service Selection
		2.4 The Nexus Between Assurance and Courier Service Selection
	3 Methodology
	4 Finding and Discussion
		4.1 Descriptive Analysis
		4.2 Reliability, Validity, and Normality Analysis
		4.3 Multiple Linear Regression Analysis
	5 Conclusion and Future Works
	References
Exploring Aggravating Factors Towards Digital Wallet Acceptance: An Approach from Online Shoppers
	1 Introduction
	2 Literature Review
		2.1 Digital Wallet
		2.2 Aggravating Factors Towards Digital Wallet Acceptance
	3 Research Methodology
	4 Result and Data Analysis
		4.1 Demographic Characteristics
		4.2 Reliability and Validity
		4.3 Pearson Correlation Analysis
	5 Discussion
	6 Recommendation for Future Research
	7 Conclusion
	References
The Evaluation of the Physical Comfort Factors in a Coffee Shop from Two Generations of Age
	1 Introduction
	2 Methodology
	3 Results and Discussion
	4 Conclusion
	References
What Factors Influence the Consumers’ Attitudes Towards SMS Advertising: The Case of the Palestinian Banking Sector
	1 Introduction
	2 Theoretical Framework
		2.1 Attitudes Towards SMS Advertising
		2.2 Factors Affecting SMS Advertising
	3 Methodology
		3.1 Participants
		3.2 Procedure
		3.3 Measures
	4 Results
		4.1 Factor Analysis
		4.2 Hypotheses Testing
	5 Discussion
		5.1 Discussion of Findings
		5.2 Limitations and Further Research
	References
Factors Influencing Customer Revisit Intention to Mamak Restaurants in Penang
	1 Introduction
	2 Literature Review
		2.1 Mamak Restaurants in Malaysia
		2.2 Food Quality
		2.3 Service Quality
		2.4 Environment
		2.5 Revisit Intention to Mamak Restaurants
	3 Methodology
		3.1 Research Design
		3.2 Population and Sampling
		3.3 Data Collection
		3.4 Instrumentation
		3.5 Reliability Analysis
		3.6 Data Analysis
	4 Results
		4.1 Demographic Profile
		4.2 Correlation
	5 Discussions
	6 Conclusion
	References
Consumer Preferences on Packaging Materials of Food Spread Products
	1 Introduction
	2 Literature Review
	3 Methodology
		3.1 Design and Sample
		3.2 Demographic Variables
		3.3 Food Packaging Questions
		3.4 Data Analysis
	4 Results and Discussion
		4.1 Reliability and Validity of Survey Data
		4.2 Customers’ Demography
		4.3 Customers’ Knowledge
		4.4 Customers’ Practise
		4.5 Customers’ Attitude
		4.6 Correlation and Regression Analysis
	5 Conclusion
	Appendix
	References
Organisational Culture and Dynamic Marketing Capabilities in the Digital Age of Pandemic Crisis
	1 Introduction
	2 The Context of Organisational Culture
	3 The Rise of Digitalisation During Pandemic Crisis
	4 Organisational Culture and Digitalisation in Pandemic Era
	5 The Context of Marketing Strategies and Capabilities
	6 Marketing and Digitalisation in Pandemic Era
	7 The Conceptual Framework of Organisational Culture and Marketing Capabilities in Digital Age
	8 Conclusion and Future Undertaking
	References
Designing Value Proposition for Indigenous Inspired Spa Strategic Marketing: A Research Proposal
	1 Introduction
		1.1 Purpose of the Probe and Inquiry Questions
	2 Literature Review
		2.1 Snapshot of Wellness Tourism
		2.2 Indigenous-Inspired Spa
		2.3 Value Proposition Canvas
	3 Study Framework
	4 Proposed Research Methodology
	5 Conclusion
	References
Online Insurance Purchase Intention and Behaviour among Chinese Working Adults
	1 Introduction
	2 Literature Review
		2.1 Theory of Planned Behaviour
		2.2 Internet Trustworthiness
		2.3 Normative Structure
		2.4 Internet Self-efficacy
		2.5 Attitude Towards Internet Purchase
		2.6 Subjective Norms
		2.7 Perceived Behavioral Control
		2.8 Intention to Purchase Insurance Online
		2.9 Insurance Purchase Behavior
		2.10 Hypothesises Development
		2.11 Formation of Insurance Purchase Intention
		2.12 Mediational Effect
	3 Research Methodology
		3.1 Data Collection and Study Sample Design
		3.2 Sample Size
		3.3 Research Instrument
		3.4 Assessment of Common Method Variance (CMV)
		3.5 Multivariate Normality
		3.6 Data Analysis Method
	4 Data Analysis
		4.1 Demographic Characteristics
		4.2 Reabilities and Validities
		4.3 Path Analysis
		4.4 Mediating Analysis
	5 Discussion
	6 Conclusion
	References
The Chronology of Impulse Buying Behaviour
	1 Introduction
	2 The Definition of Impulse Buying Behaviour
	3 The Categories of Impulse Buying
	4 The History of Impulse Buying
		4.1 1950
		4.2 1960
		4.3 1970
		4.4 1980
		4.5 1990
		4.6 2000
	5 Conclusion
	References
Database Marketing as a Tool for Tracing Customer’s Loyalty in Malaysia Fashion Industry
	1 Introduction
	2 Database Marketing
		2.1 Objective
		2.2 Benefit of Database Marketing
		2.3 Satisfaction of Customer
		2.4 Market Segmentation and Individual Customer
		2.5 Customer’s Preferences
	3 Findings
	4 Discussion and Recommendation
	5 Conclusion
	References
Certification Mark for Sabah Handicrafts
	1 Introduction
	2 Protecting Handicraft Industry in Sabah
		2.1 Woven
		2.2 Weaving
	3 Literature Review
	4 Research Methodology
		4.1 Literature Review Analysis
		4.2 Brainstorming with Industrial Players
		4.3 Focus Group Discussion
		4.4 Transcribe of Verbal Data
	5 Proposed Evaluation Criteria for Certification
	6 Conclusion
	References
Commercial Marketing and Entrepreneurial Talent Training of the Music Industry Based on 5G Technology
	1 Traditional Music Creates Higher Economic Value Through Creation and Innovation
		1.1 The Global Music Live Performance Industry Seeks Online Development
		1.2 Tencent Music Breaks the Traditional Music Development Model
		1.3 Tencent Music Opens the Road of Creative Innovation Development
		1.4 The Two-Wheel Drive Model Creates Higher Economic Value for Tencent Music
		1.5 Establish a New Music Label Through “Content Co-creation”
	2 New Technology Brings More Immersive Artistic Enjoyment
		2.1 Artificial Intelligence Explores New Modes of Music Creation
		2.2 Virtual Reality (VR) Technology is Transforming the Music Industry
		2.3 Related Upstream and Downstream Industries are Profitable
	3 The 5G Era Brings High-Quality Upgrades to Music Application Scenarios and Application Forms
		3.1 5G Pushes Digital Music into the Era of Immersion in All Scenes
		3.2 5G Technology Accelerates the Upgrading of the Digital Music Industry
		3.3 Market Scale of 5G Network
	4 The Integration of Industry, Academia, and Business will Expand the Training of Talents for the Compound Music Industry from Schools to the Entire Society
		4.1 Insufficient Training of Compound Music Talents
		4.2 The Basic Qualities of Compound Music Talents Need to be Revealed after Training
		4.3 The Lack of Courses in the Training of Compound Music Talents
		4.4 The Cultivation of Interdisciplinary Music Talents Adheres to the Path of Integrating Academia, Industry and Business
	5 The Study Limitations and Suggestions for Future
		5.1 It Is Difficult to Obtain that Market Data for Music Products
		5.2 Data Access Is Limited by Time
		5.3 The Training Target of Music Education Lags Behind the Market Demand
		5.4 Market Research Recommendations for the Music Industry
	6 Conclusion
	References
User-Generated Content and Its Impact on Brand Attitude and Purchase Intentions
	1 Introduction
	2 Literature Review
		2.1 Quantity of e-WoM
		2.2 Quality of e-WoM
		2.3 User-Generated Contents
		2.4 Influence of social Media and Purchase Intensions
		2.5 Influence of UGC on Brand Attitude
		2.6 Culture
		2.7 Word-of-Mouth Theory
	3 Methodology
		3.1 Statement of Hypothesis
		3.2 Sample Design
	4 Results and Discussion
	5 Conclusion and Further Research Directions
	References
An Empirical Investigation into the Perceived Value and Customer Adoption of Online Shopping: Palestine as a Case Study
	1 Introduction
	2 Theoretical Foundations and Hypotheses Development
		2.1 Social Value
		2.2 Functional Value
		2.3 Emotional Value
		2.4 Epistemic Value
	3 Research Methodology
		3.1 Measurement Constructs, Data Collection, Sampling
	4 Data Analysis and Results
		4.1 Descriptive Statistics of the Latent Constructs
		4.2 Evaluation of the Measurement Model
		4.3 Structural Model Evaluation
	5 Discussion
	6 Conclusion
	References
Evaluating Factor Influencing Consumer Purchasing Intention Toward Online Shop on Social Media
	1 Introduction
	2 Purpose and Structure of the Study
	3 Literature Review
		3.1 Social Media Influencer and Consumer Satisfaction
		3.2 Payment Method and Consumer Satisfaction
		3.3 Social Media Influencer and Consumer Purchase Intention
		3.4 Consumer Satisfaction and Consumer Purchase Intention
	4 Research Method
	5 Results of the Research
		5.1 Characteristics of the Respondents
		5.2 Outer Model Evaluation
		5.3 Inner Model Evaluation
		5.4 Hypothesis Testing
	6 Discussion
	7 Conclusion
		7.1 A Subsection Sample
	References
Investigating the Influencing Factors of Behavior Intention in Café Visit Context
	1 Introduction
	2 Theoretical Framework
		2.1 Theory of Planned Behavior
		2.2 Technology Acceptance Model
		2.3 Electronic Word-Of-Mouth
		2.4 Servicescape
		2.5 Corporate Image
		2.6 Affordability
		2.7 Behavior Intention
	3 Hypothesis Development
		3.1 The Relationship Between EWOM on Corporate Image
		3.2 The Relationship Between Service-Scape on Corporate Image
		3.3 The Relationship Between Corporate Image on Behavior Intention
		3.4 The Moderating Effect of Affordability on the Corporate Image on Behavior Intention
		3.5 The Mediating Effect of Corporate Image on EWOM to Behavior Intention
		3.6 The Mediating Effect of Corporate Image on Service-Scape to Behavior Intention
	4 Method
	5 Results
		5.1 Respondents Characteristics
		5.2 CFA Analysis and Reliability
	6 Result
		6.1 Test of Mediating Effects
	7 Discussion
		7.1 The Effect of EWOM on Corporate Image
		7.2 The Effect of Service-Scape on Corporate Image
		7.3 The Effect of Corporate Image on Behavior Intention
		7.4 The Moderating Effect of Affordability on the Corporate Image on Behavior Intention
		7.5 The Mediating Effect of Corporate Image on EWOM to Behavior Intention
		7.6 The Mediating Effect of Corporate Image on Service-Scape to Behavior Intention
	8 Conclusions
	9 Limitations and Suggestions for Future Research
	References
The Impact of E-Ticketing on Behavioral Intention to Use and the Moderating Role of Information and Communication Technology Tools
	1 Introduction
	2 Theoretical Framework
		2.1 E-Ticketing Strategies
		2.2 ICT Tools (The Moderator)
		2.3 Behavioral Intention to Use
	3 Conceptual Model
	4 Research Methods
		4.1 Development of Measurement Scales
		4.2 Research Design and Sampling
	5 Findings
		5.1 Descriptive Statistics
		5.2 Reliability and Validity
	6 Conclusions
	7 Discussion
	References
Determinants of Intention to Continue Usage of Mobile Shopping Apps: Empirical Evidence from Morocco
	1 Introduction
	2 Literature Review
		2.1 Online Shopping in Morocco
		2.2 ECM Model
		2.3 TAM
	3 Research Model and Hypotheses
		3.1 Confirmation
		3.2 Perceived Usefulness
		3.3 Perceived Ease of Use
		3.4 Attitude
		3.5 Satisfaction
	4 Research Methodology
		4.1 Sampling and Data Collection
		4.2 Measurement Instrument
		4.3 Data Analysis
	5 Results
		5.1 Socio-demographic Characteristics
		5.2 Model Assessment
	6 Discussion and Conclusion
	7 Implications
	8 Limitations and Further Research
	References
The Importance of Brand Love on SMEs Context in Indonesia
	1 Introduction
	2 Literature Review
		2.1 An Overview of SMEs in Indonesia
		2.2 The Concept of Brand Love
	3 Methods
	4 Conclusion
	5 Limitations and Future Research Directions
	References
The Impact Brand Experience on Guest Budgeting Hotel in Indonesia
	1 Introduction
		1.1 Concept Hotel Budget in Indonesia
		1.2 Brand Experience in Indonesia
	2 Literature Review
		2.1 Brand Experience
		2.2 Contributions to Brand Experience on Guest Budget Hotel
	3 Conclusion
	4 Limitations and Future Research
	References
Moderating Effect of Hedonic Motivation on Predictors of Online Impulse Buying
	1 Introduction
	2 Conceptual Framework and Hypotheses Development
		2.1 Website Stimuli
		2.2 Emotional States
		2.3 Impulse Buying
		2.4 Moderating Role of Hedonic Motivation
	3 Methodology
	4 Data Analysis and Results
		4.1 Descriptive Statistics
		4.2 Confirmatory Factor Analysis (CFA)
		4.3 Hypotheses Testing
		4.4 Moderation Effect of Hedonic Motivation
	5 Conclusions
		5.1 Theoretical Implications
		5.2 Practical Implications
		5.3 Limitations and Recommendations
	References
A Study of Barriers to E-Commerce Adoption Among Cooperatives in Morocco
	1 Introduction
	2 Literature Review
		2.1 Moroccan Cooperatives: An Overview
		2.2 Adoption Barriers of Ecommerce in African Small Businesses
	3 Research Model and Hypotheses
		3.1 Technical Barriers
		3.2 Economical Barriers
		3.3 Organizational Barriers
		3.4 External Barriers
	4 Methodology
	5 Analysis and Results
		5.1 Measurement Model
		5.2 Structural Model
	6 Discussion and Conclusion
	7 Implications
	8 Limitations and Further Research
	References
E-commerce in China and Latin America. A Review and Future Research Agenda
	1 Introduction
	2 Methodology
	3 E-conomy in the World
	4 China as an Emerging Market
	5 The Chinese Modern Digital Economy
	6 The Rise of E-commerce in China
	7 Laws of E-commerce and E-business in China
	8 Latin America’s E-conomy
	9 E-Commerce and E-business in Latin America Helped by China
	10 Problems and other Conflicts
	11 Conclusions and Future Research Agenda
	References
Measuring Customer Satisfaction Using Marketing Mix Strategy on Insurance Clients
	1 Introduction
	2 Literature Review
		2.1 Product
		2.2 Price
		2.3 Promotion
		2.4 People
		2.5 Process
	3 Methods
	4 Results
		4.1 Demographic
		4.2 Test of Correlation
	5 Conclusions
	References
Determinants of Electronic Word of Mouth and the Mediating Effect of Brand Image Among Airline Customers in Malaysia
	1 Introduction
	2 Literature Review
		2.1 SMMAC and BRIMA
		2.2 Componnets of SMMAC: Entertainment and Trendiness
		2.3 VACONS and BRIMA
		2.4 BRCONS and BRIMA
		2.5 BRIMA and EWOM
		2.6 The Mediating Effect of BRIMA
	3 Research Methodology
		3.1 Sample Size
		3.2 Research Instrument
		3.3 Data Analysis Method
	4 Results
		4.1 Descriptive Analysis
		4.2 Reliability and Validity
		4.3 Hierarchical Components Analysis
		4.4 Path Analysis
		4.5 Mediating Effects
	5 Discussions
	6 Conclusion
	References
Leveraging Digital Marketing to Empower SME Competency: A Conceptual Paper
	1 Introduction
	2 SMEs in Malaysia
		2.1 Diffusion of Innovation Theory
	3 Digital Marketing Adoption in SMEs
	4 Discussion
	5 Conclusion
	References
Supply Chain Quality Management Practices and Blockchain Technology
A Systematic Review of the Use of Blockchain in Higher Education
	1 Introduction
	2 Literature Review
		2.1 Blockchain Technology Overview
		2.2 Smart Contracts
		2.3 Applications for Smart Contracts and Blockchain Technology in Education
		2.4 The Impact of Covid-19 on Higher Education
	3 Research Methodology
		3.1 Definition of Research Questions (Scope of the Research)
		3.2 Conducting Research for Primary Studies
		3.3 Screening of Papers for Exclusion and Inclusion
		3.4 Abstract Key-wording (Classification Scheme)
		3.5 Data Extraction and Mapping of Selected Studies (Systematic Map)
	4 Study Findings
	5 Discussion
	6 Conclusion
	References
Impact of International Climate Policy on the Supply Management of Enterprises Producing Green Energy
	1 Introduction
	2 Literature Review
	3 Purpose of the Study
	4 Methodologie
	5 Findings and Discussion
	6 Conclusion
	References
Blockchain and Cryptocurrency: Development Without Regulation?
	1 Introduction
	2 Blockchain and Crypto-currency Definition
		2.1 Blockchain Definition
		2.2 Cryptocurrency Definition
		2.3 To a New Economy with Cryptocurrency?
	3 Evolution of Crypto-currencies and the Blockchain
		3.1 Virtual Currency: The Multiplication of Flows and Global Users
		3.2 The Covid-19 Crisis: A Major Factor in the Democratization of Cryptocurrencies?
		3.3 The Acceleration of the Economic Digitization by the Pandemic, Changed the Cryptocurrency Market and Public Digital Currency Projects?
	4 Is Cryptocurrencies a Threat to Traditional Financial Institutions?
		4.1 There Are Two Categories of Digital Currencies
	5 Crypto-currencies Risks and the Regulation
		5.1 Cryptocurrencies Regulation
		5.2 The Creation of Competing for Virtual Currencies
	6 Conclusion
	References
Supply Chain Sustainability Management Through Blockchain Technology in Maritime Industry
	1 Introduction
	2 Sustainable Supply Chain Management
	3 Blockchain Technology
	4 Readiness of Blockchain Technology
	5 Factors of Influence Implementation Blockchain
		5.1 Physical Resources
		5.2 Human Resources (HR)
		5.3 Information Technology (IT)
		5.4 Reputation Resources
		5.5 Organizational Resources
	6 Conclusion
	References
The Proclivity of Green Communication for Logistics Industry: A Framework
	1 Introduction
	2 Literature Review
		2.1 Communication Development Strategies in Malaysia
		2.2 Communication Technology Challenges
		2.3 Green Communication (GC) Approach
	3 Communication Framework for Logistics Industry
		3.1 Application of Communication with Energy
		3.2 Application of Communication with Environment
		3.3 Application of Communication with Cost
		3.4 Application of Communication with Technology
		3.5 Application of Communication with Time Management
	4 Conclusion
	References
The Impact of Logistics Services on Customer Satisfaction in Embracing Transaction Disruption
	1 Introduction
	2 Literature Review
	3 Methodology
	4 Analysis
	5 Discussion
	References
A Review of Supply and Demand Digital Talents in Malaysia
	1 Introduction
	2 Related Works
	3 ICT in Malaysia
	4 Talent Management (TM)
		4.1 Introduction to TM
		4.2 Global Talent Landscape
		4.3 Malaysia ICT/Digital Talent Supply
	5 The Industry Revolution 4.0 (IR 4.0)
	6 Digital Talents During COVID-19 Pandemic
	7 Result and Discussion
	8 Conclusion
	References
The Role of Logistic Performance on Foreign Direct Investment-Growth Link: Evidence from Asian Countries
	1 Introduction
	2 Literature Review
		2.1 Studies on Foreign Direct Investment and Growth Link
		2.2 Studies of Logistic Performance on FDI and Growth
		2.3 The Role of Absorptive Capacity
	3 Methodology
		3.1 Conceptual Framework
		3.2 Empirical Model
		3.3 Data
		3.4 Panel Data Estimation Procedures
	4 Empirical Results
		4.1 Descriptive and Correlation Analysis
		4.2 Panel Cointegration Test
		4.3 Long-Run Elasticities
	5 Conclusion and Its Implication to Policy
	References
Role of Supply Chain Collaboration and Organizational Agility on Promoting Relational Rents: A Literature Review
	1 Introduction
	2 Objective and Structure of Research
	3 Literature Review
		3.1 Relational View
		3.2 Supply Chain Collaboration
		3.3 Organizational Agility
		3.4 Prepositions
	4 Discussion
	5 Conclusion
	References
Trust Reputation in Blockchain Environment: A Review
	1 Introduction
	2 Reputation Systems
	3 Blockchain Based Reputation System
		3.1 Blockchain
		3.2 Blockchain-Based Reputation System
	4 Application Scenarios and Research Challenges
		4.1 Suggestion for Improvement for the Usage of Blockchain in the Reputation System
	5 Conclusion
	References
Tourism, Hospitality and Health Care Services: the Role of Technology
Re-interpreting ‘Luxury Hospitality’ Through Experienscape, Customer Satisfaction, and Customer Well-being
	1 Introduction
	2 Literature Review and Hypothesis Development
		2.1 Resort Hotels
		2.2 Experienscape
		2.3 Customer Satisfaction
		2.4 Perceived Well-being
		2.5 The Conceptual Research Model
	3 Hypotheses Development
		3.1 Sensory Experienscape and Customer Satisfaction
		3.2 Functional Experienscape and Customer Satisfaction
		3.3 Social Experienscape and Customer Satisfaction
		3.4 Natural Experienscape and Customer Satisfaction
		3.5 Cultural Experienscape and Customer Satisfaction
		3.6 Sensory Experienscape and Perceived Well-being
		3.7 Functional Experienscape and Perceived Well-being
		3.8 Social Experienscape and Perceived Well-being
		3.9 Natural Experienscape and Perceived Well-being
		3.10 Cultural Experienscape and Perceived Well-being
		3.11 Customer Satisfaction and Perceived Well-being
	4 Research Design and Methodology
		4.1 Measures and Questionnaire Development
		4.2 Data Collection Destination
		4.3 Data Collection and Analysis
	5 Results/Findings
		5.1 Respondents’ Profiles
		5.2 Measurement Model Evaluation and Validity Testing
		5.3 Hypotheses Testing
		5.4 Assessment of Mediation Effect
	6 Discussion
		6.1 Theoretical Implications
		6.2 Practical Implications
	7 Limitations and Future Research
	References
Taxonomic Manifestations of the Concept “Man” in Digital Communication
	1 Introduction
	2 Literature Review
	3 Methodology
	4 Results
		4.1 Linguistic Characteristics of Syntactic Definitive Formations with the Word “Man”
		4.2 Internet Communication as a Kind of Journalistic Style
		4.3 Communicative Characteristics of Syntactic Definitive Formations with the Word “Man”
	5 Conclusions
	References
Economic and Commercial Value Comparison Between Syariah Compliant and Muslim Friendly Approach in Hotel Industry
	1 Background
		1.1 Tourism Industry
	2 Syariah Compliance Approach
		2.1 Dalil ‘Aqli
		2.2 Dalil Naqli
		2.3 Commercial Values to Hotel Sectors
		2.4 Economic Values to Hotel Sector
		2.5 Importance of Economic Values
		2.6 Benefits of Economic Values
	3 Methodology
	4 Economic Values
		4.1 Product
		4.2 Service
		4.3 Experience
		4.4 Commercial Value
	5 Conclusion
	References
Developing a Conceptual Framework: The Case of Gastronomic Tourism in Malaysia Among International Tourists from the United Kingdom
	1 Introduction
		1.1 Gastronomic Tourism in Malaysia
	2 Literature Review
		2.1 Destination Loyalty
		2.2 Perceived Value
		2.3 Local Food-Related Motivation
		2.4 Food Satisfaction
	3 Implications of the Study
	4 Conclusion
	References
Preliminary Study on Factors Influenced the Occupational Safety and Health (OSH) Compliance on the Malaysian Firefighters
	1 Introduction
	2 Methods
		2.1 Sample of the Study
		2.2 Instrument of the Study
	3 Result and Discussion
		3.1 Demographic Profile of Respondents
		3.2 Descriptive Analysis
		3.3 Internal Consistency Analysis
	4 Limitations of the Study and Future Research
	5 Conclusion
	References
Halal Tourism: A Debate Between Its Religious Values and Business Interest; A Case of Malaysia
	1 Introduction
		1.1 Halal: Is It an Obligatory Responsibility of a Muslim?
		1.2 Travel in Religion and Islam
	2 The Influence of Religion in Business
	3 Interchangeably Terms of usage among Halal Tourism, Islamic Tourism, Shariah Compliant and Muslim Friendly Tourism
	4 Islamic Tourism, Halal Tourism and Muslim Friendly Tourism as the Most used Terms in Business Context
	5 Methodology
	6 Analaysis of Data/Results
	7 Conclusion
	References
Improvement of the Marketing Management System of Tourism and Hospitality Industry Enterprises on the Basis of Innovations
	1 Introduction
	2 Literature Review
	3 Purpose of the Study
	4 Methodologie
	5 Results
	6 Conclusions
	References
Comparative Analysis on the Socioeconomic Impact of Rural Tourism Along the West Coast of Sabah
	1 Introduction
	2 Literature Review
	3 Methodology
	4 Research Findings and Discussion
	5 Conclusion
	References
Malaysian Hotel Strategy in Compliance with Local Authority
	1 Introduction
	2 Context of Local Compliance
		2.1 Local Enforcement
		2.2 Staffing
		2.3 Consumption
		2.4 Market Segmentation
	3 Conclusion
	References
Determinant Factors of International Tourists’ Length of Stay: Survival Analysis in the Case of Malaysia
	1 Introduction
	2 The Empirical Evident of Length of Stay Tourism Research
		2.1 Demographic
		2.2 Travel Characteristics
		2.3 Travel Purpose
	3 Duration Model
		3.1 Contextual Setting and Data
		3.2 Sampling and Selected Variables
		3.3 Survival Analysis
	4 Results
		4.1 Descriptive Analysis
		4.2 Survival Analysis
	5 Discussion and Conclusion
	References
Influence of Health Literacy Towards Health Communication Competence Among Kelantanese: A Comparative Study
	1 Introduction
		1.1 Conceptual Framework
	2 Methodology
	3 Findings
	4 Conclusion and Recommendations
	References
Mechanism of Brand Formation of the Tourism Industry During the Pandemic
	1 Introduction
	2 Literature Review
	3 Research Methodology
	4 Results
	5 Conclusion
	References
Development of PHE-Coach–A Personalized Health E-Coaching System
	1 Introduction
	2 Literature Review
	3 Methodology
	4 System Development
		4.1 Use Cases
		4.2 Database
		4.3 Development Setup: Languages, Technologies and Environment
	5 System Evaluation
	6 Conclusion
	References
An Industry Analysis and Preferred Generic Strategies in Sabah Tourism Industry: Perception of HR-Knowledge Focus Group
	1 Introduction
	2 Research Design
	3 Results
		3.1 Demographic Profile of Respondents
		3.2 Reliability Test
		3.3 Mean Score
	4 Discussions
	5 Contributions of Research
	6 Limited of Research
	7 Suggestions for Future Research
	8 Conclusions
	References
The Structured Approach to Product Innovation Process: A Case Analysis of Cafe/Bars and Full-Service Restaurant Chains
	1 Introduction
	2 Managing Product Innovation in the Foodservice Industry
	3 Methodology
	4 Findings
		4.1 The Café/Bar Chain
		4.2 Full-Service Restaurant (FSR) Chain
	5 Model of Menu Innovation Process
		5.1 Formulation
		5.2 Development
		5.3 Testing
		5.4 Marketing
		5.5 Evaluation
	References
Factors Influencing Volunteer Tourism Awareness Among University Students
	1 Introduction
	2 Literature Review
		2.1 Attitudes
		2.2 Social Influence
		2.3 Perceived Behavioral Control (PBC)
		2.4 Awareness of Volunteer Tourism
	3 Methodology
		3.1 Research Design
		3.2 Population and Sampling
		3.3 Data collection
		3.4 Instrumentation
		3.5 Data Analysis
	4 Results
		4.1 Demographic Profile
		4.2 Correlation
	5 Discussion and Conclusion
	References
Potential Heritage Tourism of an Old Palace, Istana Sepahchendera: Understanding the Influence of Socio-Culture of Royalty
	1 Introduction
		1.1 Palaces in Malaysia
		1.2 Istana Sepahchendera
	2 Methodology
	3 Findings and Analysis
	4 Spatial Relationship
	5 Spatial Organisation
	6 Circulation
	7 Conclusion
	References
The Effect of Facility Aesthetics on Guest Satisfaction: The Case of Three Star Hotel in Kelantan
	1 Introduction
	2 Servicescape
		2.1 Facility Aesthetics
		2.2 Guest Satisfaction
	3 Methodology
		3.1 Sampling and Instrument
		3.2 Research Instrument
	4 Findings and Discussion
		4.1 Respondents Profile
		4.2 Pearson Correlation Coefficient
		4.3 Multiple Linear Regression Analysis
	5 Conclusion
	References