Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-lxv
Customer Relationships Across Search, Experience and Credence Services....Pages 1-4
Typology of Moderators of the Customer Satisfaction—Repurchase Intention Relationship: Escape Assistants and Capture Assistants....Pages 5-5
Personality, Satisfaction, and Customer Citizenship Behaviors in an Online Shopping Context....Pages 6-6
Embarrassment During Social Coupon-Redemption in Sit-Down Dining Restaurants: Antecedents and Consequences....Pages 7-7
Salesperson Profitability in Relationship Marketing....Pages 8-11
The Effect of Sales People, Processes, and Provisions on Performance: The 4P-Sales Management Model....Pages 12-12
Effects of Job Embeddedness on Salesperson Customer Orientation: The Roles of Organization-Based Self-Esteem and Collectivism....Pages 13-13
Saying the Right Thing at the Right Time: The Moderating Role of Career Stage on the Sales Manager Feedback – Sales Performance Link....Pages 14-14
Embedding Consumers – Mediation of Social Media Engagement Effects on Consumerbrand Relationships....Pages 15-15
Korean Consumer Perspectives Toward Soicl Media Advertising and Intention to Join Brand Pages....Pages 16-16
If Celebrities can do it, so can i: Me, my Celebrity and my Brand an Exploratory Investigation of Celebrity Influence on Online Personal Branding....Pages 17-17
Online Personal Branding in the Middle East and North America: A Comparison of Social Capital Accumulation and Community Response....Pages 18-21
Overconfidence and Underconfidence in Usage Experience....Pages 22-22
The Score is not the Music: Practices and Value in Collaborative Consumption Contexts....Pages 23-23
Creative Consumers Cook up Value in Conversations....Pages 24-27
The Role of Altruistic and Egoistic Motivations in Pay What you Want Situations....Pages 28-31
The Effects of Price Promotions on New and Mature Products....Pages 32-32
The Role of Product and Emotional Dissonance in Retail Returns....Pages 33-33
“Man, I Shop Like a Woman!” Effects of Gender and Emotions on Consumer Shopping Outcomes and Perceptions of Retail Environments....Pages 34-34
Investigating Consumer Attitudes Toward Customized Apparel: A Look at Uniqueness, Involvement, Apparel Fit, and Body Size....Pages 35-38
The Impact of Hassles and Uplifts on Stress, Excitement and Satisfaction in a Retail Setting....Pages 39-39
International Research on Business Sustainability in Business Networks: Current Status and Future Studies....Pages 40-40
Sustainable Initiatives: The Antecedents of Organizational Learning and Unlearning....Pages 41-41
Ethical Aspects of International Product Sourcing....Pages 42-42
The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment....Pages 43-46
Controversial use of Religious Symbols in Advertising....Pages 47-50
Role of Anti-Brand Websites on Brand Image....Pages 51-56
A Rhetorical Perspectve on Quelling Negative Word-of-Mouth....Pages 57-60
Marketing Strategy In Social Enterprise Organizations in Canada: A Structured Abstract....Pages 61-64
Less Buzz More Action! Patient Empowerment = Responsibility + Adoption + Involvement.....Pages 65-65
How to Adopt Social Behavior to Achieve Efficient Social Marketing....Pages 66-66
The Influence of Time Orientation on Personal Finance Behaviours....Pages 67-76
Asymmetric Political Image Effects and the Logic of Negative Campaigning....Pages 77-80
Political Party Brand Identity and Brand Image: An Empirical Assessment....Pages 81-90
Understanding Choice Behavior in Political Marketing Context: A Favorable Voter Responses Model....Pages 91-94
Appearance Management in Political Marketing: Examining Perspectives of Local Politicians and Campaign Workers....Pages 95-98
Hispanics and Green Consumption: Exploring the Green “Attitude-Behavior Gap”....Pages 99-99
Consumers and Companies on Facebook Fan Pages: An Analysis of Online Communication Strategies for Small Companies....Pages 100-102
The Relationship Between Trust, Value and Loyalty in the Internet Era: A Study in the Tourism Market....Pages 103-112
Branded Flash Mobs: Why they Fail....Pages 113-115
Refusal and Interference of Communication—Analysis of the Effects of a New Phenomenon on Customer Relationships....Pages 116-116
Relationship Maintenance Through Firm-Initiated Service Devlivery Change: A Process of Proactive Communication....Pages 117-120
Interactivity and Psychological Ownership in Consumer Value Co-Creation....Pages 121-121
What is Waste? Defining the Concept of Waste....Pages 122-122
An Analysis of the Environmental Claims Made in International Industrial Advertisements....Pages 123-123
Influence of Buyer Attitudes on the Organization’s Green Buying....Pages 124-126
The Effect of a Country’s Reputation, and Country-Of-Origin on Fdi Attractiveness....Pages 127-137
Customer Empowerment and Firm Performance: Benefits and Potential Harm....Pages 138-138
The Green Machine: Does Being Environmentally Friendly Pay Off?....Pages 139-139
Which is More Important for Innovation? What you Know or how you Share it Within your Firm?....Pages 140-148
The Role of Improvisation in New Product Creativity....Pages 149-149
Partly True and Partly Rhetorical: Conceptualizing Firm Images of Authenticity....Pages 150-150
An Empirical Study to Construct a Systematic Model for Product Bundles....Pages 151-151
The Influence of Market Orientation on Firm Performance: Company and Customer Perspectives....Pages 152-152
Value Co-Destruction in Complex B2B Relations: Conceptualization and Mechanisms....Pages 153-153
A Capability Perspective on Relationship Ending and its Impact on Innovation and Performance....Pages 154-157
The Role of Relationship Benefits in Building Brand Equity in a B2B Services Environment....Pages 158-161
The Organization of Marketing in B2B Organizations....Pages 162-165
The Effect of Recession on B2B Loyalty....Pages 166-168
Does all Consumer Retaliation Have the Same Reason? The Goals and Emotions Behind Consumer Retaliation....Pages 169-169
Determining Customer Outcomes By Managing Employee Emotional Display: A Multilevel Approach....Pages 170-170
Reconciling the Customer Satisfaction - Word of Mouth Relationship....Pages 171-174
Compensation Disclosure on Product Review Blogs and Persuasion with Uncertainty....Pages 175-178
Extending Flow Theory To Mobile Shopping....Pages 179-179
The Intention of The Sales Force To Use Mobile CRM: Model Development and Validation....Pages 180-180
Flood Twittering: A Marketing and Public Policy Perspective Through the Lens of Actor-Network Theory....Pages 181-184
An Exploratory Study of Consumer Attitudes Towards Qr Code Reader Applications....Pages 185-191
Self Discrepancy and Consumption Attitudes....Pages 192-195
Thanks For The Memories. Towards a MODEL of Memorable Service Experiences....Pages 196-196
Managerial Aversion to Ambiguity: A Decision Theory Perspective With a Note on Innovation....Pages 197-197
Predicting Business Customer Potential DISLOYALTY and Share of Wallet: Proposition of a New Theory and Moderating Effects....Pages 198-198
From Mobile Phone to Smartphone: What’s New About M-Shopping?....Pages 199-202
Optimizing Geofencing for Location-Based Services: A New Application of Spatial Marketing....Pages 203-206
Customer-Based Corporate Reputation: A Study of Supermarket Customers....Pages 207-212
The Influence of Special Occasions on the Retail Sales of Women’s Apparel....Pages 213-221
Social Influence and Customer Loyalty in a Collaborative Community:....Pages 222-222
The Influence of Online Product Review Variance on Consumer Evaluations: An Examination of Intrinsic and Extrinsic Cues....Pages 223-223
Interactivity: Does One Size Fit all?....Pages 224-224
Consumer Generated Luxury Brand Communication on the Internet....Pages 225-228
A New Way to Measure Relationship Learning....Pages 229-229
Investigating the Impact of Student Samples on Data Quality and Research Outcomes....Pages 230-230
Co-Creation as a Research Method in B2C New Product Development....Pages 231-231
Toward a Theory of Bubble Psychology: Current Approaches and a Consumer-Level Explanation....Pages 232-235
Subject to Interpretation: Individual Managers’ Concepts of Consumers During NPD....Pages 236-236
Equity Exchange Theory: An Explanation of Prosocial Consumption....Pages 237-237
Employee-Brand Ownership in Customer Service Interactions....Pages 238-238
The Roles of Mass Media and Personal Information Sources on Adoption of Pandemic Vaccines....Pages 239-242
Alcohol Warning Statement Effectiveness Under Different Alcohol Category Conditions....Pages 243-252
From Crisis to Control - All About Communication?....Pages 253-255
Social Marketing and Social Media: Helping Students Discern the Difference....Pages 256-256
An Exploratory Investigation of Social Responsibility in DTC Advertising — Evidence From Outlier Analysis....Pages 257-258
Startup Accelerators: Entrepreneurial Match Makers....Pages 259-259
Is Planning Overrated? Effectual Marketing Practices Among Silicon Valley Tech Companies....Pages 260-263
New Product Development Performance: The Interplay of Entrepreneurial Orientation and Market Orientation....Pages 264-267
Complementary Effects of Entrepreneurial Orientation, Market Orientation and Network Ties on Performance of Entrepreneurial Firms in a Developing Economy....Pages 268-268
Understanding the Role of Others’ Preferences in Voter Decision Making in us Primary Elections....Pages 269-269
Marketing Happiness in Politics: Strange Bedfellows, but a Winning Presidential Election Framework?....Pages 270-273
A Political Marketing Perspective on Social Media Adoption by us Congressional Campaigns....Pages 274-281
Expressing Consumer Dissatisfaction Online: Antecedents and Effects of Negative Wom in Social Media....Pages 282-285
Social Media Game Design: Unintended Effects on Consumer Choice....Pages 286-286
Online Social Networks: Motivations and Value Co-Creation....Pages 287-290
Are we Locked in Print? Exploring Consumer Perceptions of Digital Versus Print Magazines....Pages 291-291
Antecedents and Consequences of Users’ Attitudes Towards OSNS Advertising: A Conceptual Framework....Pages 292-293
The Role of Health-Related Product Attributes, Health Concerns, and Children’s Age on Attitudes and Intentions Toward Organic Food....Pages 294-294
How does Positive Mood Moderate Message Framing Effect on Safety Communication Persuasiveness?....Pages 295-295
Consumer Characteristics, Nutrition Labels and Dietary Choices....Pages 296-296
Probing Determinants of Intentions to Purchase Processed Foods and Soft Drinks: Explanation Through Mediation....Pages 297-297
A Cross-Cultural Comparison of Female Nudity Perception in Print Advertising among Female Consumers in the UK and the Netherlands....Pages 298-298
“Are Blondes More Hedonic than Brunettes?” Stereotype Effects on Willingness to Pay for Hedonic and Utilitarian Products....Pages 299-299
Ethical Ideology Effects on Alcohol Advertising Appraisals: The Moderating Role of Ethnic Identification....Pages 300-300
Humor Determinants and Relevance in High Engagement Social TV ADS....Pages 301-304
Do Happy Brand Placements Lead to Happy Brands?....Pages 305-305
A Talent Based Approach to Learning and Teaching in Marketing Undergraduate and Graduate Programs....Pages 306-306
Engagement and Evaluation: Creating a Meaningful Student Learning Experience....Pages 307-307
Value-Based Learning – Building a Bridge to Change....Pages 308-308
Wine and Tourism: A Good Blend Goes a Long Way....Pages 309-312
Telling the Story or Selling the Experience: Winery Managers’ Perceptions from Around the World....Pages 313-313
Country-of-Origin and Wine Knowledge: An Empirical Study on Chinese Consumers’ Wine Evaluations....Pages 314-323
The Perception of Price Premium Policy for Single Malt Scotch Whisky by Consumers: Is there a Trading-Up Phenomenon within the Industry? Work-In-Progress ....Pages 324-324
When Web-Sites Change: The Consumer’s Emotional Response to Perceived Environmental Change in the Retail Web-Site....Pages 325-327
Investigating Post Product Recall Sales Dynamics Using Functional Data Analysis....Pages 328-328
Are Health Websites Ready For the Mobile World? A Study of Readability Among Traditional and Mobile Websites....Pages 329-329
Shoppers’ Adaptation Strategies Under Conditions of Crowding: Theory, Evidence and Implications....Pages 330-330
Social Relations Beyond Team-Based Learning....Pages 331-334
The Fifty Percent Rule: The Challenge of Engaging Students in Social Media in the Classroom....Pages 335-335
Effects of a Client Sponsored Project on Student Attitudes Toward Client Sponsors and Learning....Pages 336-336
 TaxI : A Statistic Describing the Accuracy of Multiple-Choice Question Difficulty Classifications....Pages 337-337
An Investigation of Effective Advertising Strategies for Recruiting Long Haul Truck Drivers....Pages 338-340
Improving Cross-Border Logistics: The Role of Public-Private Partnerships....Pages 341-341
Design and Development of Packaging in Supply Chain Management: A Case Study....Pages 342-345
Taking Products to the Market: Decision-Making Within Creative Industries....Pages 346-348
Mobile Applications (Apps) in Advertising: A Grounded Theory of Effective Uses and Practices....Pages 349-352
Advertising Effect Evaluation Based on Means-End Chain Theory....Pages 353-353
How About Financially Healthy? the Role of Fit Between Self-Regulatory Focus and Message Framing in the Effectiveness of Financial Service Advertisement....Pages 354-357
Brand Origin Recognition Accuracy and its Influencing Factors in Emerging Markets – PC Market in Shanghai as a Case....Pages 358-366
The Motivating Force of Visual Attractiveness in Product Design....Pages 367-368
Revisiting Determinants of Sports Sponsorship Response: A Schema Theory Perspective....Pages 369-372
Sex and the University: The Exploratory Study of Students’ Perception of the Relationship Between Alcohol Consumption and Sex....Pages 373-373
Mind, Heart, and Body: Everyday Consumption Experiences and Consumer Happiness....Pages 374-374
An Exploration of Fantasy Football Consumption as a Technological Playground of Consumer Empowerment and Social Interactions....Pages 375-378
Ambush Marketing of the London Olympics: A Content Analysis....Pages 379-379
The Made-In-Eu Label: An Entitativity Perspective on Country-of-Origin Effects....Pages 380-380
Matching Tourism Type and Destination Image Perceptions in a Country Context....Pages 381-384
The Effect of Business Segment Strategy and Culture Values on the Market Performance of International Companies....Pages 385-385
Activities and Resources of Institutional Actors in International Development Projects....Pages 386-386
Modeling Buying Intentions the Role of Nostalgic Value, Authenticity and Brand Attachment....Pages 387-387
Intangible Cultural Heritage: The New Frontier of Destination Branding....Pages 388-390
Impact of University Heritage and Reputation on Attitudes of Prospective Students....Pages 391-391
Nostalgia Evoked by Brands: A First Step Towards Scale Development and Validation....Pages 392-392
The Impact of Process Versus Outcome Simulation on Information Search Behaviors of Online Reviews....Pages 393-393
The Power of Stories: A Research Proposal of Learning Styles and the Persuasive Power of Stories....Pages 394-394
How to Reduce Post-Purchase Information Search Tendency Behavior Through Mental Simulation....Pages 395-395
Online Retail Service Quality Dimensions and Retail Channel-Product Congruence....Pages 396-396
Retailer and Manufacturer Bundling in Distribution Channels....Pages 397-399
Assessment of Buyer-Supplier Relationships in Puerto Rico’s Smes....Pages 400-402
Word of Mouth Communication and its Effect on the Affective Commitment....Pages 403-412
Perceived Justice & Emotions in a Negative Service Encounter: A Latin American Perspective....Pages 413-416
Understanding Reactions of Brazilian Consumers in Service Failures....Pages 417-418
Enhancing Contact Employees’ Fit With Their Environment and Willingness to Report Service Complaints....Pages 419-427
Customer Bargaining in Retail Settings: Employee Perspectives....Pages 428-431
Antecedents and Consequences of Climate for Retail Service Innovation: A Multilevel Investigation....Pages 432-435
Retailer Success: Value and Satisfaction....Pages 436-438
Consumer Evaluations of Video Ads Portraying Human-Like Avatars....Pages 439-439
Achieving Triple Bottom-Line Performance in Sustainable Supply Chains: Explicating the Role of Capabilities....Pages 440-440
Sustainable Purchasing in the Retail Industry: A Model of Environmentally Responsible Purchasing....Pages 441-444
Environmentally and Socially Responsible Buyer Supplier Relationship Management....Pages 445-446
Antecedents and Consequences of Marketing and Innovation Competence: Does Orientation Matter?....Pages 447-456
The Journey from Market Orientation to New Product Performance in Foreign Markets: A Knowledge and Learning Perspective....Pages 457-457
Multiple Sales Channel Strategy and Performance: The Moderating Role of International Experience and Globalization Potential....Pages 458-458
The Role of Conflict Resolution Strategies and Power in the Conflict-Export Performance Relationship....Pages 459-459
A Framework for Examining International Students’ Recruitment From B2B Relationship Perspective....Pages 460-460
Stealing the Show? How the Salesperson Affects the Industrial Brand Management....Pages 461-461
Predictors of Franchisee Performance: The Role of Communication, Conflict and Satisfaction....Pages 462-462
Beyond the Return on Advertising: Elasticity of the Return on Advertising as a Diagnostic Metric to Maximize Profit....Pages 463-463
Advertisement-Evoked Arousals and Advertisement Repetition Effects....Pages 464-467
Timing of Sponsorship Announcements: A Test of Temporal Distance and Construal Level Effects....Pages 468-468
The Value and Versatility of Billboard Advertising: Management and Consumer Perspectives....Pages 469-469
Does Sports Athletes Credibility Affects Attitude toward Advertisement among Consumers in Penang, Malaysia: A Structured Abstract....Pages 470-473
A Factor Endowment Approach to International Market Selection for Direct Selling....Pages 474-474
To what Extent can being an “Evening” Country Influence its Reputation and FDI Attractiveness?....Pages 475-478
An Insight into Greek Smes’ Internationalization Behavior....Pages 479-482
The Relationships between International Orientations, Capabilities, Strategies and Performance: A Theoretical Perspective....Pages 483-485
Estimating Online Reviews Adoption: A Bayesian Network Approach....Pages 486-495
Performance of Two Procedures for Assessing Discriminant Validity: Model Comparisons Versus Confidence Intervals....Pages 496-496
An Empirical Comparison of Exploratory Versus Conventional Structural Equation Modelling....Pages 497-505
The Americanisation of Southern African Political Campaigns: A Comparative Study of Malawi and South Africa General Elections....Pages 506-515
Political Art: An Investigation of the Jacob Zuma Spear Painting....Pages 516-525
Kony 2012: Mega Viral Politival Activism....Pages 526-526
When Spying is not Just: A Consumer Surveillance Framework....Pages 527-527
The Impact of Price Promotion Types on Sales and Brand Perception of Premium Products....Pages 528-528
Reference Price Reductions Through Repeated Contacts with Price Promotions – The Role of the Saving Format: A Structured Abstract....Pages 529-532
Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports....Pages 533-533
Modeling Country-of-Origin Effects in the Car Market: Implications for Pricing....Pages 534-537
How to Manage Information Sharing in Online Marketplaces – An Exploratory Study....Pages 538-541
Competing for Consumers Online: The Advertising Strategies of Vertically Differentiated Firms....Pages 542-542
Consumer Perceived Ethicality of Products, Categories, Brands and Countries: A Networked Perspective....Pages 543-546
Ethical Consumerism: Movement From Desire to Decision to Buy Green....Pages 547-547
Marginalized Morality: Making Sense of Questionable Sport Fan Behaviors....Pages 548-557
Motivating Sustainability: Extending the Decisional Balance Scale....Pages 558-558
Self-Control and Sustainable Consumer Behavior....Pages 559-559
A Predictive Model for Affective, Cognitive and Behavioral Consumers’ Reactions to Product-Harm Crises: Applying Product Involvement, Product Type and Crisis Response Strategies....Pages 560-563
Time to be Slow? Slow Movement in the Apparel Business....Pages 564-564
Marketing Golden Bytes: A Revised Online Value Creation Model....Pages 565-568
Enhancing Customer Service through Theatre Improvisation: A Theory....Pages 569-569
E-Service Tariffs: Investigating the Moderating Effects of Ease of Use and Usefulness on Tariff Choice of Video on Demand Services....Pages 570-573
The Moderator Effect of Switching Costs Dimemsions on the Relatioships Between Customer Value, Trust and Loyalty....Pages 574-574
If we Build it they will Come: Understanding Social Network Affinity....Pages 575-575
Exploring The Role of Social Media in News Consumption....Pages 576-576
A Model For The Adoption of Social Media by B2B Organizations....Pages 577-577
The Evolution of Consumer Empowerment in the Social Media ERA: A Critical Review....Pages 578-581
Consumer Behavior: How the “Brand Love” Affects you....Pages 582-582
CO-Creation and Brand Love: Developing a Theoretical Framework....Pages 583-588
The Influence of Sponsorship on Brand and Event Attitudes: Understanding the Role of Emotions....Pages 589-589
The Effect of Vertical Line Extensions on Reciprocal Brand Associations Structure: An Accessibility-Diagnosticity Perspective....Pages 590-590
Preferences of Young News Consumers: A Conjoint Analysis....Pages 591-594
The Collective Coping Strategies of Vulnerable Consumers....Pages 595-598
Pester Power in Low Income Families....Pages 599-599
I’M Lovin’ it: The Salience of Mcdonald’s Logo, Slogans and Colors on Children....Pages 600-600
The Effect of Culture on Peception: A Critical Review and Research Agenda for Consumer Research....Pages 601-601
Local or Global: The Effects of Generation Y’Ethnic Struggles and Cultural Values....Pages 602-602
Subsistence Consumer-Merchant Deviance: A Conceptual Foundation....Pages 603-606
Immigrant Consumers: Ethnic Identity, Religiosity, Materialism....Pages 607-610
Fashionable Food: When the Sleeper Effect Turns Negative Information into Positive Attitudes....Pages 611-611
Investigating the use of Scent in a Medical Service Environment....Pages 612-614
Olfactory Imagery and Emotions: Neuroscientific Evidence....Pages 615-616
The Effect of Spicy Versus Bland Gustatory Sensations on Variety-Seeking....Pages 617-620
Semantic Congruence Effects Across two Sensory Modalities: An Implicit Association Perspective....Pages 621-621
Revisiting the Myths: Sex Sells!....Pages 622-622
Social Media Review: The Impact of Social on Brand-Consumer Relationships....Pages 623-623
Barriers to the use of Mobile Sales Force Automation Systems. A Salesperson’s Perspective....Pages 624-624
Exploring the Deliberate and Creative Problem Solving Routines of Business-to-Business Salespeople in the Context of Solution Selling: A Conceptual Framework....Pages 625-634
Crm/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance....Pages 635-635
A Two-Stage Model of Sales Opportunity Outcomes....Pages 636-638
A Town Hall Meeting with Editorial Reviewers: Interactive Discussion on the Issues that Create a Rejection Assessment in the Journal Review Process....Pages 639-642
The Essential Role of Sense of Community in a High Customer-to-Customer Interaction Service Setting....Pages 643-643
Stressful Life Events and Inter-Customer Social Support....Pages 644-647
Measurement of Value Co-Creation: A Formative Approach....Pages 648-650
Saving Time, Money, or the Environment? Consumers’ Motives of Access-Based Service Use....Pages 651-651
Tasting & Evaluating Aroma of Wine: Frontal Lobe Measurement Using Near Infrared....Pages 652-652
Positive Influence of M-Commerce on the Group Purchase of Wine for Y-Generation....Pages 653-653
Unveiling the Influence of the Consumer Wine Appreciation Dimension on Purchasing Behavior....Pages 654-662
Fostering Brand Community Through Social Media: A New Relational Framework for Targeting Connected Consumers....Pages 663-663
One Size Does Not Fit All: A Closer Look at Brands in the High Net Worth Market of the South African Emerging Economy....Pages 664-664
The Marketing of Start-Up Capital to Women Entrepreneurs in South Africa....Pages 665-670
Brand Alignment:Developing a Model for Competitive Advantage....Pages 671-674
Appropriation of Traditional Knowledge in the Base of the Pyramid....Pages 675-678
Differentiation between Business School Responsibility Efforts Across Regions: A Content Analysis of PRME Sharing Information on Progress Reports....Pages 679-679
Social Responsibility in Higher Education: Students’ Perceptions....Pages 680-683
If Students are Customers, Then Which Ones Can be Let Go? Reactions to a Proposal for Breaking up with Underperforming Students....Pages 684-689
Message Framing in Healthcare Marketing....Pages 690-690
Financial Services Advertising: Comparing Business-To-Business and Business-To-Consumer Contexts....Pages 691-691
Brand Reputation: Does it Help Customers Cope with Service Failure?....Pages 692-692
How Service Bundling Moderates the Formation of Attitudes Towards Service Providers?....Pages 693-696
Enhancing Sales Force Performance the Impact of Learning and Leadership....Pages 697-697
Managerial Power-Base Effects on Sales Person Intrinsic Motivation and Performance: A Conservation of Resources View....Pages 698-698
Leading Sales in the 21st Century: The Ambidextrous Sales Organization....Pages 699-699
Who Drives Sales and Service Persons’ Job Performance-A Leader or a Role Model?....Pages 700-700
The Impact of Consumer Innovativeness, Prestige Price Sensitivity and Need for Emotion on Impulse Buying and Satisfaction....Pages 701-701
Tie-In Promotions in the Motion Picture Industry: An Empirical Study....Pages 702-704
Negative Affect Intimacy: The Role of Negative Affect Tags in the Fine Art Market....Pages 705-708
The Effects of Source Credibility and Salience on Sales Performance: A Study of Corporate Art Collectors....Pages 709-709
Coping with Information Requests in Marketing Exchanges: An Examination of Prepost Affective Control and the Mediating Impact of Behavior Based Coping....Pages 710-713
More Money, More Problems: The Role of Budget Flexibility in Debt Repayment Default....Pages 714-714
Assuring Me that it is as ‘Good as New’ Just Makes Me Think About How Someone Else Used it. Consumer Reaction Toward Secondhand Goods From an Information Processing Perspective....Pages 715-715
Transfer and Classification of Knowledge Structures of Digital Consumers....Pages 716-719
Quantity or Quality? How the Firm-Customer Dialog Influences Customer Relationships....Pages 720-720
The Key Role of HR Policies and Practices in Implementing a Relationship Marketing Orientation....Pages 721-721
Interorganizational Network Management Model....Pages 722-725
Enhancing Customer Perceived Value Measurement: A Multi-Dimensional Index for Television Consumption....Pages 726-734
Unveiling Unsophistication the Use of Theory in International Advertising Research in the Top Three Advertising Journals 2002-2012....Pages 735-735
Bond or Brand: Presenting a Typology of Online Brand Communities in a Collectivistic Culture....Pages 736-738
What you See is not Always what you Get: Exploring Chinese Word of Mouth....Pages 739-742
When do Logos Talk to their Audience?....Pages 743-743
Does 3D Make Sense? The Economic Implications of Adding a Third Dimension to Entertainment Products....Pages 744-746
How Digital Signage Affects Shoppers’ In-Store Behavior: The Role of the Evoked Experience....Pages 747-747
A Multidisciplinary Examination of 3D Virtual Shopping Environments: Effects on Consumer Perceptual and Physiological Responses....Pages 748-751
“Hey Dee-Jay Let’s Play that Song and Keep me Shopping All Day Long”. The Effect of Famous Background Music on Consumer Shopping Behavior.....Pages 752-755
You Know you’re Working Class when your TV is Bigger than your Bookcase: Enduring Household Identity Conflict....Pages 756-765
Rethinking Identity and Ownership in the Digital Consumption ERA: A Qualitative Study of Consumer Relations with Digital Possessions....Pages 766-766
Shaping Customer Service & Store Atmosphere: An Exploratory Ethnography of Retail Environments....Pages 767-770
Attitudes Toward Green Computing in Transition Economies: A Romanian Perspective....Pages 771-771
Counterproductive Environmental Performance Displays: Lessons From the Automotive Sector....Pages 772-778
Cooperating in Business Relationships: The Emergence and Collapse of Power Symmetry, Trust and Common Goals....Pages 779-787
Born to Survive: Small and Medium Business in Russia Needs Marketing....Pages 788-788
Evaluating User Experience with Social Networking Sites: A Mediated Moderation Relationship....Pages 789-792
Comparing Australian and Malaysian Destination’s Internet Diffusion....Pages 793-793
Modeling Customer Equity: The Roles of Social Networking Sites, Trust, and Brand Equity....Pages 794-797
The Influence of Social Media on Consumption Practices....Pages 798-801
Consumption Desire Construct....Pages 802-802
Do you Still Love your Favorite Luxury Brand? The Impact of Consumer Characteristics and Purchase Type on Luxury Divergence....Pages 803-803
Feeling a Little Guilt but Ruminating a Lot: How Indulgence Impacts Guilt and its Consequences....Pages 804-804
Consumer-Based Fashion Equity: Proposition of a New Concept and Theory to Understand and Explain Loyalty Toward Fashion Products....Pages 805-813
Measurement of Digital Content Marketing Effectiveness Through Social Media....Pages 814-814
The Relationships among Self-Brand Congruence, Brand Attachment, Customer Engagement, and Brand Loyalty....Pages 815-815
Negative Product Reviews in Social Media: Linking Interpersonal and Socialpsychological Factors to eWOM Intentions....Pages 816-816
Understanding Etsy: Social Media and Marketing within a Community of Sellers....Pages 817-817
Feeling Blue: The Effects of Visual Cues on Temperature Perceptions....Pages 818-821
I’ve Got you under My Skin: Tactile Stimulation of Clothing....Pages 822-822
Consumer Imagination: An Empirical Examination of the Impact of Need for Haptic Information....Pages 823-823
The Effects of Ambient Light on Consumer Product Choices....Pages 824-824
Adoption of Online Shopping: A Technology Acceptance Perspective....Pages 825-825
The Influence of Technology Addiction on Technology Acceptance and Use: An Exploration of Mobile Communications Technology....Pages 826-826
The Dark Side of Buyer-Supplier Relationships in the Adopton of Disruptive Technologies....Pages 827-830
Investigating the Role of Trust in Mobile Banking Acceptance....Pages 831-833
....Pages 834-842