I've Got a Domain Name--Now What???: A Practical Guide to Building a Website and Web Presence

Cover......Page 1
Copyright Page
......Page 4
Praise for this Book......Page 5
Dedication......Page 7
Acknowledgments......Page 8
A Message from Happy About®......Page 9
Why are Domain Names Needed?......Page 13
What are the Advantages of Your Own Domain?......Page 17
Choosing a Domain Name......Page 18
Multiple Domain Scenarios......Page 20
Where Do I Obtain a Domain?......Page 23
How Do I Register a Domain?......Page 26
Setting Up Your Domain......Page 27
Deciphering Name Servers......Page 29
Managing Your Domain Names......Page 31
How do I Set Up Email for my Domain?......Page 33
A Closer Look at Archiving......Page 34
Places to Store Your Email......Page 35
Picking up Email......Page 36
Synchronizing Devices......Page 38
Spam Control......Page 40
Sending Email with Your Domain......Page 41
Optimizing your Domain Email......Page 44
What Type of Website Should I Develop?......Page 45
Option: Public Profiles......Page 46
Option: Blogs as Websites......Page 47
Option: Websites on a Web Hosting Service......Page 50
Option: Industry-Specific Template Sites......Page 52
Option: Websites Selling Affiliate Products/Services......Page 53
Option: E-Commerce Websites......Page 56
What's the Difference Between a Website and a Web Page?......Page 59
Planning Your Website......Page 60
Software Tools You'll Need......Page 61
Developing the Website......Page 63
Selecting a Website Hosting Service......Page 65
Publishing Your Website......Page 66
How do I get Search Engine Visibility?......Page 69
How do Searchers Find My Website?......Page 72
How do Searchers Find Answers?......Page 73
Why are Keywords Important?......Page 76
Why are Links Important?......Page 83
How Are Links Developed?......Page 88
How are Links Used in Internet Marketing?......Page 91
Offline/Online Integrated Campaigns......Page 95
Networking and Referrals......Page 96
Phase 1: Register Your Domain......Page 99
Phase 2: Set Up Your Email......Page 101
Phase 3: Develop Your Website......Page 105
Phase 4: Link Building & Social Media......Page 107
About the Author......Page 109
Create Thought Leadership for your Company......Page 111
Why Wait to Write Your Book?......Page 112
Other Happy About® Books......Page 113
Additional Praise for this book......Page 115