Hybrid Value Creation

Front Matter....Pages I-XX
Front Matter....Pages 1-1
The Relevance of Hybrid Value Creation....Pages 3-6
Defining Hybrid Value Creation....Pages 7-8
The Structure of the Thesis....Pages 9-12
Front Matter....Pages 13-13
The Rise of Hybrid Value Creation....Pages 15-18
Research Strategy and Analysis....Pages 19-26
Research Categories....Pages 27-45
Discussion and Reflection....Pages 47-53
Conclusion of the Review....Pages 55-55
Front Matter....Pages 57-57
Need and Goals....Pages 59-60
Four Value Creating Attributes....Pages 61-65
Method and Data....Pages 67-76
Case Analysis....Pages 77-85
Findings....Pages 87-91
Reflection and Research Directions....Pages 93-94
Front Matter....Pages 95-95
The Need for Further Research on Embedded Products....Pages 97-98
Method and Data....Pages 99-101
Findings....Pages 103-111
Reflection....Pages 113-115
Front Matter....Pages 117-117
The Need for Further Research on Solutions....Pages 119-122
Theoretical Underpinning....Pages 123-128
Front Matter....Pages 117-117
Method and Data....Pages 129-134
Findings....Pages 135-142
Reflection....Pages 143-144
Front Matter....Pages 145-145
Summary and Contribution....Pages 147-151
Managerial Implications....Pages 153-156
Directions for Future Research....Pages 157-160
Back Matter....Pages 161-200