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از ساعت 7 صبح تا 10 شب
ویرایش: 3 edition
نویسندگان: Fiona Talbot
سری:
ISBN (شابک) : 9780749497293, 1789660203
ناشر:
سال نشر: 2019
تعداد صفحات: 161
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 1 مگابایت
در صورت تبدیل فایل کتاب How to write effective business English : your guide to excellent professional communication به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب چگونه انگلیسی تجاری موثر بنویسیم: راهنمای شما برای ارتباطات حرفه ای عالی نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
Cover Contents Introduction 01 Why are you writing? Who are your readers? What’s the purpose of your writing? Readers take just a few seconds to judge your writing How formal or informal do you need to be? Your checklist for action 02 Business writing for today Winning business through English Academic writing compared to business writing Can you use ‘I’ in business writing? Listen to readers’ feedback Choosing the right style Ideal communication The word power skills system: four easy steps to premier business writing Your checklist for action 03 Quality matters Shine through your writing! To make mistakes is only human How readers can react to written mistakes Further costs of getting your writing wrong You can never fully outsource your writing Checking for mistakes Proofreading tips Your checklist for action 04 Writing across generations – for colleagues as well as clients Pool communication strengths: the rewards of generational diversity Write to get that job Write to recruit Use word power to develop your career and get the results you need Write for your boss When you’re the boss, writing brings extra challenges! Your checklist for action 05 Telling your story through social media Social media has shaken ‘the rules’ of business writing Get into the social media mindset Get your business message to anyone, anywhere, anytime What are the key objectives? How do companies shine through their social media interaction? Writing that creates trust can create a community The long and the short of it: past, present and future Further writing tips for key channels such as Facebook, Twitter and LinkedIn What excites people so much they want to share it? Call people to action – and check it’s worked Telling your story Your checklist for action 06 Standard or variant English? ‘Standard’ and ‘variant’ English Writing for both native and non-native English speakers Some surprising problems with English for global business Define business English within your company Your checklist for action 07 Writing globally? Or in multinational teams? Looking at how you use English at work Converting thoughts into words, then into writing Better to ask if you don’t understand something These features can perplex readers too Muddled business writing costs on so many levels Tune in to how English continues to evolve Non-native English writers can have an advantage! Your checklist for action 08 E-mail and instant messaging General Writing e-mails E-mail scenarios to watch out for Multilingual and other e-mail threads Structure your e-mails Designing how you write e-mails Instant messaging and texting Your checklist for action 09 Punctuation and grammar tips Why punctuation and grammar matter Punctuation and other marks Parts of speech and other grammar Paragraphs Verbs and tenses Agreement of subject and verb Comparison Fluidity in writing Your checklist for action 10 Practical conventions and common confusions Writing a date Time Numbers Measurements Words that can confuse both native English and non-native English writers Acronyms Active and passive Nominalization Your checklist for action 11 Paper is here to stay Letters Traditional letter format When flexibility is key, you need to adapt letter-writing templates A letter that involves the reader with the company’s narrative Specific tips about addressing letters CVs/résumés and cover letters Your checklist for action Conclusion: What will you do differently – and better?