How to Write Effective Business English: The Essential Toolkit for Composing Powerful Letters, E-Mails and More, for Today's Business Needs (Better Business English)

Half title page......Page 2
Title page......Page 4
Copyright\n......Page 5
Dedication......Page 6
Table of contents\n......Page 8
Preface......Page 12
Introduction......Page 18
Defining readers, customers and audience......Page 20
Why we write in business......Page 21
Readers judge writing for what it is......Page 23
A state of flux......Page 24
Your checklist for action......Page 25
‘Standard’ and ‘variant’ English......Page 26
Defining native and non-native English speakers......Page 29
Common problems with English for global business......Page 30
Define business English within your company......Page 32
Your checklist for action......Page 33
Looking at how you use English at work......Page 34
Writing problems faced by non-native English writers......Page 36
Problems with non-native English writing for native English speakers......Page 38
Problems posed for native and non-native English writers alike......Page 39
Business writing as communication......Page 43
English continues to evolve......Page 45
An advantage you can have as a non-native English writer......Page 47
Your checklist for action......Page 48
Winning business through English......Page 50
Academic writing compared with writing for business......Page 51
You can use ‘I’ when you write in business......Page 52
Listen to readers’ feedback......Page 54
Choosing the right style......Page 56
Ideal communication......Page 58
The Word Power Skills system: four easy steps to success......Page 59
Your checklist for action......Page 61
Why it really matters to get your writing right......Page 64
How readers can react to written mistakes......Page 65
Further costs of getting your writing wrong......Page 70
You can never fully outsource your writing......Page 72
Proofreading tips......Page 73
Your checklist for action......Page 74
Why punctuation and grammar matter......Page 76
Punctuation and other marks......Page 77
Nouns and gender in English......Page 78
Parts of speech and other grammar......Page 80
Verbs and tenses......Page 86
Agreement of subject and verb......Page 90
Comparison......Page 92
Transitional words and phrases......Page 94
Your checklist for action......Page 97
Writing a date......Page 100
Time......Page 106
Numbers......Page 107
Measurements......Page 109
Your checklist for action......Page 110
Common confusions for both NE and non-NE writers......Page 112
Abbreviations and acronyms......Page 119
Active and passive......Page 121
Your checklist for action......Page 122
General......Page 124
The rise and rise of e-mail......Page 125
E-mail scenarios to watch out for......Page 126
Multi-lingual and other e-mail threads......Page 127
Structure your e-mails......Page 131
Designing how you write e-mails......Page 132
Your checklist for action......Page 135
General......Page 136
An example of a letter asking for information......Page 137
Outline letter confirming a booking......Page 141
Stay ahead or stay behind......Page 142
Specific tips about addressing letters......Page 143
Addressing envelopes......Page 144
CVs and covering letters......Page 145
Your checklist for action......Page 150
Conclusion......Page 152