How to Publish Your Own Book: Everything You Need to Know About the Self-publishing Process

Contents......Page 6
Acknowledgements......Page 10
Preface......Page 12
1 What is Self-publishing?......Page 14
What do you want to achieve from self-publishing?......Page 17
What are you willing and able to invest?......Page 21
What you need to do to self-publish a book......Page 24
The advantages of self-publishing......Page 26
Knowing your book and your readers......Page 29
Describing your product and market......Page 32
ISBN......Page 34
British Library cataloguing......Page 36
Book industry classifications......Page 37
Copyright......Page 39
Libel......Page 43
When to publish......Page 45
What\'s in a name?......Page 48
Contracts......Page 50
Working out your costs......Page 51
Production costs......Page 53
Pricing your book......Page 54
Choosing a title......Page 57
Front cover design......Page 58
Back cover design......Page 64
Book size......Page 66
Ensuring editorial quality......Page 68
Illustrations......Page 69
Binding......Page 71
Choosing a paper......Page 72
Obtaining a quote for a printer......Page 73
Typesetting......Page 74
Indexing......Page 81
Print on demand......Page 83
What is marketing?......Page 86
Promoting to the book industry......Page 90
Building a database of booksellers......Page 92
Reviews......Page 96
Promoting your book to the public......Page 100
How to write a press release......Page 103
Radio......Page 105
Television......Page 106
Organising your book launch......Page 107
Giving interviews......Page 111
Advertising......Page 112
Talks and workshops......Page 119
Writing your marketing plan......Page 120
Creating your own website......Page 124
Pay-per-click advertising......Page 126
Amazon......Page 127
Electronic publishing......Page 128
Lulu – a trial of an online publisher......Page 133
The internet and the future......Page 135
Direct sales......Page 136
Book wholesalers......Page 137
Book retailers......Page 138
The internet......Page 139
Library sales......Page 140
Independent Publishers Guild......Page 143
Selling subsidiary rights......Page 144
Doing business......Page 145
Distribution......Page 147
Keeping track......Page 151
Chasing payment and dealing with bad debt......Page 152
What to do with left-over books......Page 157
10 Case Studies......Page 160
The Barney Thomson Series Douglas Lindsay......Page 161
All The World\'s A Pub! James Green......Page 163
Another Kind of Loving Sylvie Nickels......Page 164
The Cause Jane Mann......Page 166
All in the Mind Judith Cranswick......Page 168
The Oddies Grant Slatter......Page 169
Anthony Blair, Captain of School by An Old Boy John Morrison......Page 172
From Paradise to Eden Dulcie Matthews......Page 174
Flying Without Fear Keith Godfrey......Page 177
Initial research and organisation......Page 178
Pre-production phase......Page 179
Once books are delivered from the printer......Page 180
On the book\'s publication......Page 181
Ongoing......Page 182
Useful Addresses......Page 184
C......Page 188
E......Page 189
M......Page 190
R......Page 191
W......Page 192
Applying for ISBNs......Page 194
Other Useful Information......Page 204
M......Page 208
W......Page 209