How to build a thriving fee-for-service practice: integrating the healing side with the business side of psychotherapy

Front Cover......Page 1
HOW TO BUILD A THRIVING FEE-FOR-SERVICE PRACTICE......Page 6
CONTENTS......Page 10
FOREWORD......Page 14
PREFACE......Page 18
ABOUT THE AUTHOR......Page 20
A Cycle of Change......Page 22
Building Your Ideal Practice......Page 23
Challenges and Opportunities......Page 24
All Professions Change......Page 26
How and Why Private Practice Is Changing......Page 27
What Holds Practitioners Back?......Page 29
Fifteen Attributes of a Successful, High-Volume Practitioner......Page 30
Some Thoughts You Might Have......Page 31
Exercise: Your Ideal Practice: A Guided Visualization......Page 32
Assignment: Understanding a Business Mindset......Page 34
Are You a Generalist or a Specialist?......Page 42
How Talking Like a Specialist Works......Page 43
Turning Your Clinical Specialty into a Market Niche......Page 45
Market Niche Specialties......Page 47
Health Psychology Specialties......Page 50
Common Market Niches with a Special Perspective......Page 52
New and Timely Market Niches......Page 53
Exercise: Choosing Your Market Niche......Page 54
Assignment: Research Your Market Niche......Page 60
Marketing for Therapists: Exploring the Opportunities......Page 62
Each of Us Is Unique......Page 64
Twenty Marketing Ideas to Build Your Practice......Page 67
Why Marketing Is Good Business......Page 99
Integrated Marketing......Page 100
A Summary on Marketing......Page 105
Marketing Flow Chart......Page 106
Exercise: Building Your Annual Marketing Plan......Page 107
Assignment: Laying the Foundation and Building Momentum......Page 113
CHAPTER 4. HOW TO DO SEMINARS, WORKSHOPS, WRITING, AND LARGE-SCALE PROJECTS......Page 116
Win–Win–Win Goals......Page 117
Speaking Engagements: Seminars, Workshops, and Keynotes......Page 118
Professional Writing......Page 150
Marketing Therapy-Related Services and Products......Page 155
Exercise: Public Speaking—Finding Your Purpose and Message......Page 157
Exercise: Exploring the Writer within You......Page 160
Assignment: Preparing to Reach the Public......Page 162
CHAPTER 5. GIVING PSYCHOLOGY AWAY......Page 164
Working with the Media: Television, Newspapers, and Radio......Page 165
Television Interviews......Page 174
Working in Radio......Page 176
After Your Media Interview or Show......Page 179
National Media Exposure......Page 181
Mobilizing Our Profession......Page 185
Exercise: Contacting the Media......Page 191
Assignment: Start Giving Psychology Away......Page 194
CHAPTER 6. ANATOMY OF A SMALL BUSINESS......Page 196
Why Write a Business Plan?......Page 197
How to Write a Business Plan......Page 199
Assignment: Complete Your Executive Summary......Page 212
CHAPTER 7. STARTING A NEW OFFICE OR RELOCATING......Page 214
A Primer for Graduate Students......Page 215
Relocating an Existing Office......Page 217
Build in Practice Success from the Beginning......Page 218
How to Find an Office......Page 221
Office Management......Page 223
The Age of Infomatics......Page 225
Exercise: Preparing for Private Practice While You Are in Graduate School......Page 228
Exercise: Relocating Your Existing Practice......Page 229
Assignment: Choosing Your Ideal Office Location......Page 230
The Value of Measuring the Progress toward Your Goals......Page 232
New Client Referral Form......Page 233
Weekly Practice Summary......Page 236
Monthly Practice Summary......Page 237
Yearly Practice Summary......Page 241
The Year in Perspective......Page 243
Your Final Perspective......Page 244
Assignment: Understanding Your Practice at a Glance......Page 245
How High Would You Dream . . . If You Knew You Wouldn’t Fail?......Page 246
Who Are We?......Page 247
Real-Life Examples......Page 248
How Hard Do You Try?......Page 250
Optimizing Your Practice Growth......Page 251
Common Questions about Growing Your Practice......Page 254
Affirmations to Help You Stretch and Grow......Page 256
Public Speaking......Page 257
A Summary on Practice Development......Page 260
Exercise: Becoming a Successful Practitioner......Page 262
Assignment: How High Would You Dream . . . If You Knew You Wouldn’t Fail?......Page 265
REFERENCES......Page 266
ADDITIONAL RESOURCES......Page 270
INDEX......Page 276