Harnessing Place Branding through Cultural Entrepreneurship

Front Matter....Pages i-xxiii
Introduction....Pages 1-28
Front Matter....Pages 29-29
Place Branding and Culture: ‘The Reciprocal Relationship between Culture and Place Branding’....Pages 31-47
Cultural Entrepreneurs as Foundations of Place Brands....Pages 48-64
Managing the Unmanageable: Stakeholder Involvement in Creating and Managing Places and Their Brands....Pages 65-78
The Role of Culture in Regional Development Work — Changes and Tensions....Pages 79-95
Front Matter....Pages 97-97
Case A: Place Branding from the Bottom-up: Strengthening Cultural Identity through Small-Scaled Connectivity with Cultural Entrepreneurship....Pages 99-121
Case B: Culture-led Urban Regeneration and Brand Building in Alpine Italian Cities....Pages 122-140
Case C: Place Branding and Cultural Entrepreneurship: “Edinburgh — Scotland’s Inspiring Capital and World Festival City”....Pages 141-158
Case D: The Power of Soft Infrastructure in Influencing Regional Entrepreneurship and Innovativeness....Pages 159-177
Case E: Cultural Diplomacy and Entrepreneurship as a Means for Image Restoration: The Case of Israel....Pages 178-190
Case F: The City of Ostrava — From Industrial Image to Industrial Image 2.0....Pages 191-210
Front Matter....Pages 211-211
Coordinating Cooperative Cultural Networks: The Case of Culture Finland....Pages 213-228
Tracing for One Voice — The 5Cs of Communication in Place Branding....Pages 229-242
E-governance-based Smart Place Branding: Challenges and Implications for Local Identity and Cultural Entrepreneurship....Pages 243-260
Making Space for Cultural Entrepreneurship....Pages 261-275
Epilogue....Pages 276-280
Back Matter....Pages 281-292