Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets

Front Matter....Pages i-ix
Front Matter....Pages 1-1
The Social Media Management Chain, How Social Media Influences Traditional Media....Pages 3-6
Front Matter....Pages 7-7
Traditional Media Companies in the U.S. and Social Media: What’s the Strategy?....Pages 9-24
Social Media in Companies. Integrated Approach for a Social Media Strategy....Pages 25-47
Some Economics of New Media Content Production and Consumption, and Strategic Implication for Media Companies....Pages 49-58
How (Social) Media Can Change “Change” in Organizations....Pages 59-72
Employees’ Conceptions of How Management Can Operationalize Employee Involvement....Pages 73-86
Book Industry Business, Concentration, Internet and Social Media of Management and Marketing....Pages 87-123
New Venture Creation in Social Media Platform; Towards a Framework for Media Entrepreneurship....Pages 125-142
New Marketing Communication in Social Media Business....Pages 143-160
Social Networks as Marketing Tools for Media Companies....Pages 161-178
Managing New(s) Conversations: The Role of Social Media in News Provision and Participation....Pages 179-200
Social Media: Managerial and Economic Opportunities and Challenges....Pages 201-216
Front Matter....Pages 217-217
Social Media, Aggregation and the Refashioning of Media Business Models....Pages 219-238
How Media Companies Should Create Value: Innovation Centered Business Models and Dynamic Capabilities....Pages 239-251
Media Management and Social Media Business: New Forms of Value Creation in the Context of Increasingly Interconnected Media Applications....Pages 253-267
Managing Social Media Value Networks: From Publisher (Broadcast) to User-Centric (Broadband-Narrowcast) Business Models....Pages 269-288
Two Faces of Growth: Linking Customer Engagement to Revenue Streams....Pages 289-310
Keys to Monetize Social Media in the Audiovisual Business....Pages 311-325
Digital Hollywood: How Internet and Social Media Are Changing the Movie Business....Pages 327-347
Distributing Audiovisual Contents in the New Digital Scenario: Multiplatform Strategies of the Main Spanish TV Networks....Pages 349-373
Front Matter....Pages 217-217
Facebook: A Business Perspective on the Power of Intelligent Networking and Social Media....Pages 375-389
Multimedia Strategies for FM Radio Stations in Moscow....Pages 391-404
Social Media in Russia: Its Features and Business Models....Pages 405-415
China’s Media Industry: Landscape and Development....Pages 417-427
Front Matter....Pages 429-429
Social Media Strategies and Practices of Integrated Media Companies....Pages 431-442
“Telekom hilft”: Customer Service in the Social Web....Pages 443-454
Online Radio: A Social Media Business?....Pages 455-475
Platform Leadership in Online Broadcasting Markets....Pages 477-491
Ad Addressability and Personalized Content in IPTV Markets....Pages 493-511
The Social Media War: Is Google+ the David to Facebook’s Goliath?....Pages 513-531
Applications for the Media Sector to Leverage Content in Social Networks....Pages 533-547
Star Management of Talent Agencies and Social Media in Korea....Pages 549-564
Predicting the Future of Investor Sentiment with Social Media in Stock Exchange Investments: A Basic Framework for the DAX Performance Index....Pages 565-589
Branding with Social Media at RTS....Pages 591-602
Social Television, Creative Collaboration and Television Production: The Case of the BBC’s ‘The Virtual Revolution’....Pages 603-618
Evolution of Strategy and Commercial Relationships for Social Media Platforms: The Case of YouTube....Pages 619-632
Front Matter....Pages 633-633
Social Media and New Audiences as a New Challenge for Traditional and New Media Industries....Pages 635-655
Towards a Typology of Strategies for User Involvement....Pages 657-670
Social Media Monitoring Tools as Instruments of Strategic Issues Management....Pages 671-687
Social Networks: The Question on Efficiency Remains....Pages 689-701
Front Matter....Pages 633-633
How to Engage the Audience? A Study on Using Twitter to Engage Newspaper Readers....Pages 703-713
Blogs and Social Media: The New Word of Mouth and its Impact on the Reputation of Banks and on their Profitability....Pages 715-735
Social Networks and Media Brands: Exploring the Effect of Media Brands’ Perceived Social Network Usage on Audience Relationship....Pages 737-749
Social Media Involvement Among College Students and General Population: Implications to Media Management....Pages 751-773
Customer Integration and Web Interactivity. A Literature Review and Analysis of the Role of Transaction Costs in Building Value Webs....Pages 775-794
All Businesses are Media Business: The Impact of Social Media on the Healthcare Market....Pages 795-803
The Impact of Facebook on News Consumption....Pages 805-817
The Usage and Advertising Effects of Social Media in China....Pages 819-832
Front Matter....Pages 833-833
What Social Media Are Doing and Where They Are Taking Us....Pages 835-841
Back Matter....Pages 843-880