Handbook of Media Management And Economics (LEA's Media Management and Economics Series)

Book Cover......Page 1
Title......Page 4
Copyright......Page 5
MME Handbook Editorial Review Board......Page 8
Contents......Page 10
List of Contributors......Page 14
Preface......Page 16
PART I THEORETICAL DIMENSIONS IN MEDIA MANAGEMENT AND ECONOMICS......Page 20
CHAPTER 1 Historical Trends and Patterns in Media Management Research......Page 22
CHAPTER 2 Historical Trends and Patterns in Media Economics......Page 42
CHAPTER 3 Theoretical Approaches in Media Management Research......Page 56
CHAPTER 4 Paradigms and Analytical Frameworks in Modern Economics and Media Economics......Page 86
CHAPTER 5 Regulatory and Political Influences on Media Management and Economics......Page 110
PART II ISSUES IN MEDIA MANAGEMENT AND ECONOMICS......Page 132
CHAPTER 6 Issues in Human Relations Management......Page 134
CHAPTER 7 Issues in Financial Management......Page 164
CHAPTER 8 Issues in Strategic Management......Page 180
CHAPTER 9 Issues in Media Product Management......Page 200
CHAPTER 10 Issues in Transnational Media Management......Page 222
CHAPTER 11 Issues in Marketing and Branding......Page 248
CHAPTER 12 Issues in Media Management and Technology......Page 270
CHAPTER 13 Issues in Media Management and the Public Interest......Page 294
CHAPTER 14 Industry-Specific Management Issues......Page 316
CHAPTER 15 Issues in Market Structure......Page 344
CHAPTER 16 Media Competition and Levels of Analysis......Page 364
CHAPTER 17 The Economics of Media Consolidation......Page 382
CHAPTER 18 The Economics of Media Programming......Page 406
CHAPTER 19 Issues in Network/Distribution Economics......Page 436
CHAPTER 20 Issues in Media Convergence......Page 464
CHAPTER 21 Issues in Media Globalization......Page 482
CHAPTER 22 Issues in Political Economy......Page 512
PART III ANALYTICAL TOOLS IN MEDIA MANAGEMENT AND ECONOMICS......Page 540
CHAPTER 23 Quantitative Methods in Media Management and Economics......Page 542
CHAPTER 24 Methodological Approaches in Media Management and Media Economics Research......Page 572
CHAPTER 25 Qualitative Research in Media Management and Economics......Page 592
CHAPTER 26 Media Finance and Valuation......Page 620
CHAPTER 27 Audience Research and Analysis......Page 642
PART IV FUTURE DIRECTIONS IN MEDIA MANAGEMENT AND ECONOMICS......Page 656
CHAPTER 28 Directions for Media Management Research in the 21st Century......Page 658
CHAPTER 29 Future Directions for Media Economics Research......Page 674
CHAPTER 30 Global Media Management and Economics......Page 694
Author Index......Page 710
Subject Index......Page 732