Handbook Of Corporate University Development: Managing Strategic Learning Initiatives In Public And Private Domains

Contents......Page 6
Preface......Page 12
Notes on Contributors......Page 14
PART I – POSITIONING THE CORPORATE UNIVERSITY......Page 22
Introduction......Page 24
The scale and significance of corporate learning......Page 26
The origins and spread of the corporate university phenomenon......Page 27
What’s new and different about corporate universities?......Page 28
A public and private phenomenon......Page 29
New modes of knowledge creation and knowledge sharing......Page 30
Types of corporate university......Page 31
Formative decisions......Page 32
Diversity – and convergence?......Page 34
Conclusions......Page 36
References......Page 37
Introduction......Page 38
The case in the context of the debates in the literature......Page 39
The corporate university......Page 40
Discussion......Page 48
References......Page 49
Introduction......Page 50
Developing the ambition: Moving from concept to delivery......Page 51
A development plan for consultation......Page 52
Setting priorities: Initial learning programmes and services......Page 53
Establishing learner needs and matching them to curriculum provision......Page 54
Programme development models......Page 55
Making a reality of widening participation......Page 56
Aspiring to university title......Page 58
NHSU as a corporate university......Page 60
Note......Page 61
References and further reading......Page 62
Introduction......Page 64
E-learning at Cisco......Page 65
The Cisco Networking Academy Program – providing skills for the Information Age......Page 66
Cultural relevance......Page 67
Recognition and accreditation......Page 68
Public–private partnership in education – the role of industry......Page 70
Looking ahead: Future education investments......Page 71
References......Page 73
Introduction......Page 74
Vision of the University of Water......Page 75
The structure and operation of the Aqua Corporate University......Page 76
Transformation Journey......Page 79
Competencies, performance management and personal development plans......Page 80
Innovation......Page 81
Production......Page 82
Customer services......Page 83
Some insights......Page 84
Postscript: What happened after 1999?......Page 85
PART II – ORGANIZING AND MANAGING A CORPORATE UNIVERSITY......Page 88
Introduction......Page 90
Origins......Page 92
bu in operation: the sub-case of Barclaycard......Page 97
Discussion and conclusions......Page 101
Note......Page 102
Introduction......Page 104
The ST University – principles and practices......Page 105
ST’s solution to the centralization dilemma: A mixed and balanced model......Page 109
The ST balanced service model in practice – the case of the School of Sales and Marketing......Page 112
Conclusions......Page 114
The marketplace......Page 118
Corporate universities in Europe......Page 120
Who runs corporate universities?......Page 121
A new operating model......Page 125
Conclusion......Page 127
Notes......Page 128
Aims and methods......Page 130
The development process......Page 135
Costs and timescales......Page 140
Acknowledgements......Page 142
Introduction......Page 144
Evaluating courses and programmes: Kirkpatrick’s levels and beyond......Page 145
The chimera of return on investment......Page 147
Scorecards for corporate universities......Page 149
Conclusions: Taking measurement seriously, but not literally......Page 151
References......Page 153
Introduction......Page 154
The experiment in internationalizing the corporate university......Page 155
Note......Page 158
Introduction......Page 160
The development of CLIP......Page 161
Peer review......Page 162
Lessons learned about corporate universities and other managerial initiatives......Page 166
Implications for the development of CLIP......Page 168
The role of senior management......Page 169
Approaching dilemmas and towards the future......Page 171
PART III – LEARNING TECHNOLOGIES AND PROCESSES......Page 174
Introduction......Page 176
Introduction......Page 178
Learning from failure......Page 179
Measuring the markets for e-learning......Page 182
The pattern of adoption......Page 184
Early adopters and the mainstream......Page 185
Is it really a revolution?......Page 186
How learning markets will change......Page 187
References......Page 189
Two types of ‘blend’......Page 190
Factors to consider in ‘blending’......Page 193
Blending in practice......Page 195
It’s the pedagogy, stupid......Page 196
Whose blend is it anyway?......Page 198
Conclusions: E-learning revisited......Page 200
References......Page 201
The need to rethink assessment......Page 202
Workplace learning......Page 203
Assessment in the workplace......Page 205
Assessment methods......Page 208
Online assessment......Page 210
Conclusion......Page 212
References and further reading......Page 213
Backdrop: The context and origins of the SOU......Page 214
The strategic review......Page 217
The new strategy......Page 220
Towards implementation......Page 223
Conclusions......Page 226
References......Page 227
Introduction......Page 228
Connecting people to people with bottom line as the measure......Page 229
The International Business School: Cementing lasting business networks......Page 230
Communities of gurus and masters......Page 232
Lessons learned: Creating your own revolution......Page 233
References......Page 238
Introduction......Page 240
Context, development and design......Page 242
References and further reading......Page 253
Introduction......Page 256
The Virtual University within BAE SYSTEMS: Its remit and approach......Page 257
Organizational learning in practice......Page 260
VU online learning infrastructure......Page 265
Autonomy: A key supporting technology for organizational learning......Page 267
Where are we now?......Page 268
In conclusion: Looking ahead......Page 270
Note......Page 271
PART IV – PROSPECTS AND POSSIBILITIES FOR CORPORATE UNIVERSITIES......Page 272
Introduction......Page 274
Introduction......Page 276
The semantic web and intelligent agency......Page 278
Working with rich media......Page 280
Presence......Page 285
Acknowledgement......Page 288
References and further reading......Page 289
Introduction......Page 290
Trend 1: Managing learning to deliver business impact......Page 292
Trend 2: Customer and channel partner education......Page 297
Trend 3: Learning that looks like knowledgement, collaboration and performance support......Page 298
Notes......Page 301
B......Page 302
E......Page 303
L......Page 304
R......Page 305
W......Page 306