Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth

Cover
Contents
List of Tables
List of Figures
List of Abbreviations
Foreword: My Reflections about Jagdish Sheth
Preface
PART I: Rethinking and 
Re-envisioning Marketing
	Chapter 1:
Reimagine Marketing
	Chapter 2:  Daring to Understand and 
Change Thinking
	Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplace
s
	Chapter 4:  Advancing the Study of Marketing’s Impactson Society
	Chapter 5: Sh
ould Government Regulate Questionable Goods and Services?
	Chapter 6: 
The Historical Roots of Marketing’s Badge of Infamy
PART II:
Marketing for a Better World
	Chapter 7: Environmental Sustainability Innovations, Sustainability Stakeholders and theTriple Bottom Line
	Chapter 8: Building Sustainable and Socially Impactful Businesses at the Ba
se of the Pyramid
	Chapter 9: From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our 
Future Well-being
	Chapter 10: Sustainability as a Key Component of Marketing Strategy: A Societal Approach
	Chapter 11:  Pioneering Research on Sustainability
PART III: Managing Marketing in a 
Turbulent World
	Chapter 12: Organizing Marketing for an Era of Digital Turbulence
	Chapter 13: Harnessing Disruptions for Marketing Strategies
	Chapter 14: Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs
	Chapter 15: Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marke
ting Functions
	Chapter 16: Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Me
dia
	Chapter 17: 
Increasing Marketing’s Impact:Making Everyone a Marketer
PART IV: Enhancing Customer Ex
perience and Value
	Chapter 18: Innovating the Customer 
Experience
	Chapter 19: Customer Centricity in the Digital Age: Rediscovering
 Value
	Chapter 20: The Contextual Nature of Value
 in Use
	Chapter 21: Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Propo
sal for a Generic Process
	Chapter 22: The 4 As of Marketing Framework and Social Network Platforms
	Chapter 23: Value of Outsourcing Salesand Marketing by CPG Companies in the Age of R
etail Disruptions
PART V: 
Understanding andManaging Customers
	Chapter 24:  Organizational Buying  Behaviour: Where We Have Been and Where 
We Need to Go In
	Chapter 25: Practical Tools and Frameworks for Customer Management in Business Marketing
	Chapter 26: Interactivity and Int
ernational Business
	Chapter 27: Are You Ready for Relationship Marketing? It Is a Business
 Challenge
	Chapter 28: 
Trust in Persons, Organizations and Systems
	Chapter 29:  Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact
PART VI: Marketing Technologies, Analytics and Research Metho
ds
	Chapter 30: The Evolution of M
arketing Technology
	Chapter 31: Influence of Technology and Data on Customized Marketing 
Strategy
	Chapter 32: How and Why Artificial Intelligence, Mixed Reality and BlockchainTechnologies Will Change Marketing We Know Today
	Chapter 33: Contemporary Disruptions in the Realm of Research Methods i
n Marketing
	Chapter 34: The Two Stars of Marketing Analytics: Automated and Directed Systems
	Chapter 35: Modelling Choice of
Multiple Items
	Chapter 36: 
Integrating Social Media inMarketing Research Courses
PART VII: Pushing the Frontiers of Marketing
 Discipline
	Chapter 37: Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table:Constructing WorkbenchTheories of Decision Processes That Predict 
Outcomes Accurately
	Chapter 38: International Marketing as a Discipline
	Chapter 39: The Next Frontier in Marketing: Self-sustaining Marketing, Society and Capitalism through Collaborative Yet Disruptive 
Partnerships
	Chapter 40: Conscious Marketing: 
Meaning and Application
PART VIII:  Jagdish Sheth: Impact, Views and Tributes
	Chapter 41: Musings on the Past, Present and Future: An Interview with Jag Sheth
	Chapter 42: Young Jagdish: A Tribute to H
is Early Years
	Chapter 43: I Am Standing; No, I Do NotUse Grecian Formula; No, I Am Not an International Grad Student: An Essay in Appreciation of Jag Sheth
	Chapter 44: Jagdish Sheth: Evangelizing in and about Emerging Marke
ts
	Chapter 45: A Personal Tribute to Jagd
ish N. Sheth
	Chapter 46: Multiplicative 4 Ps That Characterize Jag Sh
eth
	Chapter 47: Reflections on Jagdish Sheth: A Marketing Role Model
	Chapter 48: Jagdish Sheth: Heart of 
Marketing
	Chapter 49: A Personal Tribute to Jagdish Sheth for His 80th Birthday
	Chapter 50: Jag Sheth: Thanks to a
True Giant!
	Chapter 51: Some of My Background with 
Jagdish Sheth
	Chapter 52: 
A Tribute to Jag Sheth:An Extraordinary, One-of-a-Kind Career
	Chapter 53: Jag the Compassionate 
Master Academic
	Chapter 54: Jag Sheth: Tribute to a 
Game Changer
	Chapter 55: 
Jag Sheth: A Blessed Man andan Amazing Role Model
	Chapter 56: 
Tribute to a Timeless Scholarwith a Brilliant Mind and aBountiful Heart
	Chapter 57: 
Why Do I Admire Jag Sheth?
	Chapter 58:  Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benef
actor
	Chapter 59:
 Jagdish Sheth: Scholar,Innovator, Mentor andPhilanthropist
	Chapter 60:
A Tribute to Professor JagdishSheth: A ConsummateMarketer
	Chapter 61:
Jag Sheth: A Friend, Guide,Mentor and Father Figure
	Chapter 62:
Dr Jagdish N. Sheth: A ServantLeader Scholar, HelpfulScholar, Energetic Scholar,Teacher Scholar and HumbleScholar
	Chapter 63:
Jagdish Sheth: The Jaguarof Marketing
	Chapter 64
: Jagdish Sheth: A Statementof Personal Impact andAppreciation
About the Editors andContributors