Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

\"\"Title Page\"\"
 \"\"Copyright Page\"\"
 \"\"Dedication\"\"
 \"\"Acknowledgments\"\"
 \"\"Introduction\"\"
 \"\"Part I --
Marketing for Consultants the Guerrilla Way\"\"
 \"\"Chapter 1 --
Why Consultants Need Guerrilla Marketing\"\"
 \"\"• CAN CLIENTS HEAR YOU NOW?\"\"
 \"\"• THE NATIVES ARE RESTLESS\"\"
 \"\"• ROOTS OF SKEPTICISM\"\"
 \"\"• THE EMERGENCE OF THE GUERRILLA CLIENT\"\"
 \"\"• THE NEW BUYING ENVIRONMENT\"\"
 \"\"• BRANDING IS IN A COMA\"\"
 \"\"• WHAT’S THE BIG IDEA?\"\"
 \"\"• FEAST OR FAMINE\"\"
 \"\"• WHAT YOU WILL GET\"\"
 \"\"Chapter 2 --
What Is Guerrilla Marketing for Consultants?\"\"
 \"\"• YOU ARE THE PRODUCT\"\" \"\"€¢ VALUE, VALUE, VALUE\"\"\"\"• TRADITIONAL VERSUS GUERRILLA MARKETING\"\"
 \"\"• SIX PRINCIPLES OF GUERRILLA MARKETING FOR CONSULTANTS\"\"
 \"\"• FOLLOWING YOUR PLAN\"\"
 \"\"• WHAT GUERRILLA MARKETING ISN’T\"\"
 \"\"Chapter 3 --
Thirteen Guerrilla Marketing Secrets\"\"
 \"\"• SECRET 1: SELL YOURSELF FIRST\"\"
 \"\"• SECRET 2: DON’T TORCH THE TOUCH POINTS\"\"
 \"\"• SECRET 3: SOLVE THE REAL PROBLEM\"\"
 \"\"• SECRET 4: OFFER A GUARANTEE\"\"
 \"\"• SECRET 5: FIRE 20 PERCENT OF YOUR CLIENTS\"\"
 \"\"• SECRET 6: BE A GOOD GUEST\"\"
 \"\"• SECRET 7: DELIVER STUNNING RESULTSâ€\"YOUR MOST POTENT MARKETING WEAPON\"\" \"\"€¢ NINE DIFFERENTIATORS THAT DO WORK\"\"\"\"• WHAT ARE YOUR STRENGTHS?\"\"
 \"\"• HITTING YOUR TARGETS\"\"
 \"\"• HOW TO COMPLETE A MARKETING PLAN\"\"
 \"\"• IT’S ALL RELATIVE\"\"
 \"\"Chapter 5 --
The Guerrilla’s Marketing Road Map\"\"
 \"\"• WHERE THE RUBBER MEETS THE ROAD\"\"
 \"\"• A WINNING ROAD MAP\"\"
 \"\"• THE DEATH OF THE LOGO?\"\"
 \"\"• FINDING ON-RAMPS\"\"
 \"\"• ROAD MAP UNDER CONSTRUCTION\"\"
 \"\"• SPINNAKER CONSULTING\"\"
 \"\"• FAIRPAY CONSULTANTS\"\"
 \"\"• YOU MAKE THE CALL\"\"
 \"\"• REVISING YOUR ROAD MAP\"\"
 \"\"• PUT YOUR MARKETING ON THE MAP\"\"
 \"\"Part II --
Guerrilla Marketing at Work\"\" \"\"Chapter 6 --
Beyond Web Sites\"\"\"\"• SO WHAT’S WRONG?\"\"
 \"\"• WHY YOU NEED A GREAT WEB SITE\"\"
 \"\"• TEN CHARACTERISTICS OF A KILLER WEB SITE\"\"
 \"\"• THE DEVIL IS IN THE DETAILS\"\"
 \"\"• THERE’S NO PLACE LIKE HOME\"\"
 \"\"• SOLUTIONS AND RESULTS\"\"
 \"\"• CASE STUDIES AND TESTIMONIALS\"\"
 \"\"• HOW YOU WORK WITH CLIENTS\"\"
 \"\"• WHAT’S YOUR STORY?\"\"
 \"\"• ALLIANCES AND AFFILIATIONS\"\"
 \"\"• MEDIA CENTER\"\"
 \"\"• RESOURCE LIBRARY\"\"
 \"\"• TERMS OF USE\"\"
 \"\"• BUILDING YOUR WEB SITE\"\"
 \"\"Chapter 7 --
Boost Your Web Presence with a Zine\"\"
 \"\"• TO ZINE OR NOT TO ZINE\"\"