Green Growth, Green Profit: How Green Transformation Boosts Business

Front Matter....Pages i-xvii
Executive summary....Pages 1-4
Front Matter....Pages 5-5
The genesis and promise of the green business revolution....Pages 7-24
Electric mobility comes of age....Pages 25-45
Renewable energy advancing fast....Pages 46-74
How a green product lifecycle augments brand value....Pages 75-88
Green services are the unsung heroes....Pages 89-101
Front Matter....Pages 103-103
Germany — The greenest of all....Pages 105-116
France — Taking a zigzag path....Pages 117-126
Iberia — Giants and windmills....Pages 127-138
Central and Eastern Europe – Business opportunities abound....Pages 139-150
The United States – A chance to reinvent itself....Pages 151-165
Brazil – World champion in renewable energy....Pages 166-175
China — Green on an unimaginable scale....Pages 176-185
Japan — A pioneer trying to set global standards....Pages 186-193
India — Cannot afford not to go green....Pages 194-200
MENA – A blueprint for sustainable living?....Pages 201-206
Front Matter....Pages 207-207
Green finance and the new green gold....Pages 209-222
R&D innovation — Developing system solutions....Pages 223-235
Qualifications — Investing in education....Pages 236-245
Outlook....Pages 246-246
Back Matter....Pages 247-269