Graphic Design School: The Principles and Practice of Graphic Design

Graphic Design School: The Principles and Practices of Graphic Design
Contents
Introduction
Part One: Principles
	Unit One: Research and Early Concepts
		Basics of research
		Linear reasoning/lateral thinking
		Exploratory drawing
		Visualizing ideas
		Theories of image and text
		Audiences, markets, and concepts
		Scheduling, organizing, and finalizing
	Unit Two: Fundamentals of Composition
		Basics of composition
		Form and space
		Symmetry/asymmetry
		Basic principles of layout
		Styles of layout
		Pace and contrast
		Size and format
		Coordination and identity
		Photography and illustration
	Unit Three: Fundamentals of Typography
		Typography and meaning
		The anatomy of type
		Understanding and selecting typefaces
		Spacing
		Readability and legibility
		Typographic emphasis and hierarchy
		Typographic rules/boxes and ornaments
		Text as image
	Unit Four: Fundamentals of Color
		Color terminology
		Color legibility, contrast, and harmony
		Color associations
		Color as information
Part Two: Practice
	Unit Five: Tools and Technologies
		Photography basics and image sourcing
		Photoshop
		Photomontage/collage
		DTP applications
		Illustrator
		3D graphics
		Flash/After Effects
	Unit Six: Production Process and Issues
		Lithography
		Printed color
		Digital printing
		File preparation and sending
		File types and compression
		Workspace, monitor, and calibration
		Paper stocks and finishing
		The role of PDFs
		Correcting color proofs
		Press check
		Electronic media production
	Unit Seven: Web Design Basics
		Visual design and coding
		The languages of the Internet
		The building blocks of a web page
		The graphical user interface
		CSS
		Web standards, validation, Doctype, and SEO
		Designing for different browsers and platforms
		Web design software
		Web-based self-publishing
	Unit Eight: Commercial Applications
		Core/specialist skills
		Logo design and brand identity
		Motion graphics
		Web design
		Editorial design
		Game design
		Advertising
		Information design
Resources
Glossary
Index
Bibliography
Acknowledgments