Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups

Contents
About the Author
Acknowledgments
Preface
	How Can Strategic Mindset Help You Achieve Ecommerce Success?
	Goliath Strikes Back Road Map
		Part 1. Exploring Strategic Mindset by Industry
		Part 2. Implications for Leaders
Part I: Exploring Strategic Mindset by Industry
	Chapter 1: Introduction
		Case Study: Target Stock Soars 91% As Outsider CEO Leads a Five-Year Customer Experience–Focused Transformation
			Introduction
			Case Scenario
			Case Analysis
		Strategic Mindset Research
	Chapter 2: Consumer Electronics
		Strategic Mindsets of Consumer Electronics Industry Winners and Losers
		Consumer Electronics Industry Startup and Incumbent Success and Failure Case Studies
			Success: Amazon Takes the Top Spot in Consumer Electronics Retailing
				Introduction
				Case Scenario
				Case Analysis
			Success: Stock Soars 330% As Outside CEO Creates Meaning for Best Buy Workers and Consumers
				Introduction
				Case Scenario
				Case Analysis
			Failure: Circuit City Files for Bankruptcy After Ignoring Industry Changes
				Introduction
				Case Scenario
				Case Analysis
			Consumer Electronics Industry Case Study Takeaways
		Do You Have the Strategic Mindset of a Consumer Electronics Industry Winner?
		Conclusion
	Chapter 3: Video Entertainment
		Strategic Mindsets of Video Entertainment Industry Winners and Losers
		Video Entertainment Industry Startup and Incumbent Success and Failure Case Studies
			Success: Netflix Twice Creates the Future of Video Entertainment
				Introduction
				Case Scenario
				Case Analysis
			Success: Hulu Helps Incumbents Hedge Their Bets As They Define Their Futures
				Introduction
				Case Scenario
				Case Analysis
			Failure: Blockbuster Goes Bankrupt As  Debt-Fueled Deal Doing Delays Its Response to Industry Changes
				Introduction
				Case Scenario
				Case Analysis
			Video Entertainment Industry Case Study Takeaways
		Do You Have the Strategic Mindset of a Video Entertainment Industry Winner?
		Conclusion
	Chapter 4: Newspapers
		Strategic Mindsets of Newspaper Industry Winners and Losers
		Newspaper Industry Startup and Incumbent Success and Failure Case Studies
			Success: Google’s Domination of Digital Advertising Eats the Newspaper Industry
				Introduction
				Case Scenario
				Case Analysis
			Success: The New York Times Creates $800 Million Digital Business
				Introduction
				Case Scenario
				Case Analysis
			Failure: The Denver Post Surrenders to Hedge Fund After Borrowing Too Much
				Introduction
				Case Scenario
				Case Analysis
			Newspaper Industry Case Study Takeaways
		Do You Have the Strategic Mindset of a Newspaper Industry Winner?
		Conclusion
	Chapter 5: Groceries
		Strategic Mindsets of Grocery Industry Winners and Losers
			Grocery Industry Startup and Incumbent Success and Failure Case Studies
			Success: Amazon Experiments, Innovates, and Acquires Its Way into Groceries
				Introduction
				Case Scenario
				Case Analysis
			Success: Walmart Builds a Huge Grocery Chain and Carefully Adds Delivery
				Introduction
				Case Scenario
				Case Analysis
			Failure: After 156 Years, A&P Goes Bankrupt for the Second and Final Time
				Introduction
				Case Scenario
				Case Analysis
			Grocery Industry Case Study Takeaways
		Do You Have the Strategic Mindset of a Grocery Industry Winner?
		Conclusion
	Chapter 6: Furniture
		Strategic Mindsets of Furniture Industry Winners and Losers
		Furniture Industry Startup and Incumbent Success and Failure Case Studies
			Success: IKEA Creates a World-Spanning Furniture Shopping Revolution
				Introduction
				Case Scenario
				Case Analysis
			Success: Wayfair Creates an Online Shopping Powerhouse and Struggles to Cash In
				Introduction
				Case Scenario
				Case Analysis
			Failure: After 61 Years, Art Van Furniture Goes Belly Up
				Introduction
				Case Scenario
				Case Analysis
			Furniture Industry Case Study Takeaways
		Do You Have the Strategic Mindset of a Furniture Industry Winner?
		Conclusion
	Chapter 7: Logistics
		Strategic Mindsets of Logistics Industry Winners and Losers
		Logistics Industry Startup and Incumbent Success and Failure Case Studies
			Success: Amazon Builds Its Own World-Class Logistics Capability in 23 Years
				Introduction
				Case Scenario
				Case Analysis
			Success: XPO Acquires Its Way to 3PL Success
				Introduction
				Case Scenario
				Case Analysis
			Failure: Heavily Indebted YRC Struggles to Transcend Its Financial Woes
				Introduction
				Case Scenario
				Case Analysis
			Logistics Industry Case Study Takeaways
		Do You Have the Strategic Mindset of a Logistics Industry Winner?
		Conclusion
Part II: Implications for Leaders
	Chapter 8: Leading Through Strategic Mindset
		Strategic Mindsets for Public and Pre-IPO Companies
		How a Change in Strategic Mindset Helps Goliath Strike Back
		A Two-Phased Approach to Leading Through Strategic Mindset
			Develop a Competitive Strategy to Close the Problem or Opportunity Gap
				Closing the Problem Gap
				Closing the Opportunity Gap
				Brainstorm Solutions
				Rank Solutions
				Define Recommendations
				Defend Recommendations
			Assess the Fit Between the CEO’s Strategic Mindset and the Competitive Strategy
		Conclusion
Appendix A:
Notes
	Chapter 1: Introduction
	Chapter 2: Consumer Electronics
	Chapter 3: Video Entertainment
	Chapter 4: Newspapers
	Chapter 5: Groceries
	Chapter 6: Furniture
	Chapter 7: Logistics
	Chapter 8: Leading Through Strategic Mindset
Index