Global wine tourism : research, management and marketing

Contents......Page 5
Contributors......Page 9
Acknowledgements......Page 17
Preface......Page 19
1 Introduction......Page 21
PART I: THE WINE TOURISM SETTING......Page 37
2 Do Tourism and Wine Always Fit Together? A Consideration of Business Motivations......Page 39
3 Land Use Policy and Wine Tourism Development in North America’s Pacific Northwest......Page 47
4 Enhancing the Wine Tourism Experience: the Customers’ Viewpoint......Page 67
PART II: WINE TOURISM AND REGIONAL DEVELOPMENT......Page 77
5 Wine Tourism and Sustainable Development in Regional Australia......Page 79
6 Emerging Wine Tourism Regions: Lessons for Development......Page 87
7 The Determinants of Quality Experiences in an Emerging Wine Region......Page 100
PART III: WINE MARKETING AND WINE TOURISM......Page 113
8 Influences on Post-visit Wine Purchase (and non-purchase) by New Zealand Winery Visitors......Page 115
9 Electronic Marketing and Wine Tourism......Page 130
10 Understanding the Impact of Wine Tourism on Post-tour Purchasing Behaviour......Page 143
PART IV: THE CELLAR DOOR......Page 159
11 Wine Tourists in South Africa: a Demand-side Study......Page 161
12 Younger Wine Tourists: a Study of Generational Differences in the Cellar Door Experience......Page 173
13 Survey Timing and Visitor Perceptions of Cellar Door Quality......Page 181
PART V: WINE FESTIVALS AND EVENTS......Page 197
14 Wine Festivals and Tourism: Developing a Longitudinal Approach to Festival Evaluation......Page 199
15 Analysis of Motivational and Promotional Effects of a Wine Festival......Page 216
16 Strategic Planning for a Regional Wine Festival: the Margaret River Wine Region Festival......Page 229
PART VI: WINE TOURS AND TRAILS......Page 245
17 Nautical Wine Tourism: a Strategic Plan to Create a Nautical Wine Trail in the Finger Lakes Wine Tourism Region of New York State......Page 247
18 Wine Tourism in Portugal: the Bairrada Wine Route......Page 262
19 Are We There Yet? How to Navigate the Wine Trail......Page 275
20 Conclusion: the Future of Wine Tourism Research, Management and Marketing......Page 283
I......Page 296
S......Page 297
Y......Page 298