Global Remix: The Fight for Competitive Advantage

Contents......Page 5
Preface......Page 8
Acknowledgements......Page 11
1 Global appetites, local tastes......Page 13
If you want to see the future look East......Page 18
Say ‘namasté’ and ‘ni hao’ to two billion potential customers......Page 24
Why you need a personal touch in global markets......Page 27
Clustering: how to get by with a little help from your rivals......Page 30
2 Is your company doomed – at least in its present form?......Page 35
Forget global, think ‘A Global Integrated Enterprise (GIE)’......Page 39
The ongoing war for talent......Page 43
Hold tight and harmonize......Page 52
Corporate creativity: why it takes more than beanbags and Frappuccino......Page 57
Weird, extrovert, non-conformist: meet your ideal employee......Page 60
3 Hunting, farming and fulfilling future talent......Page 66
Welcome to the age of the entrepreneur......Page 70
Where to find the West’s emerging talent......Page 74
Why business is now a women’s world......Page 79
Turning companies into talent farms......Page 83
Earning staff commitment in a disloyal world......Page 85
Appealing to hearts and minds, as well as wallets......Page 88
4 Cut the managers and bring in the leaders......Page 93
Tomorrow’s leaders: more than just managers in tights and capes......Page 95
‘You must be the change you wish to see in the world’......Page 97
The need for pervasive leadership......Page 100
How leaders create creators......Page 103
How to lead your company through continual change......Page 105
Are leaders born, or are they made?......Page 108
5 Young Asia meets the Old West: key demographics will change your markets......Page 111
People power: why Asia’s population trends are everyone’s business......Page 113
Good, bad and ugly trends in the Old West......Page 114
Why mass migration needs a rebrand......Page 121
Independent living: the West’s most influential export......Page 122
What liberation and loneliness mean for business......Page 125
Kissing the personal/professional divide goodbye......Page 127
6 Hello to lifestyle tribes and what they can do for your business......Page 129
Why traditional market segments are past their sell-by date......Page 130
Why the world’s big spendersare now women......Page 134
The Me, Me, Me Generation:disoriented, desperate and disloyal......Page 136
What is a lifestyle tribe?......Page 140
Born tribal: why ethnic minorities represent a huge growth opportunity......Page 145
Can any marketing really get through to lifestyle tribes?......Page 146
Move over CRM, here comes CMR (customer-managed relations)......Page 150
Why consumers are increasingly spending from the heart......Page 152
7 The politics of tomorrow and what it means for business......Page 156
Is your worldwide workforce safe from terrorism?......Page 158
Political risk: a quick tour of the developing world......Page 160
The changing role of national governments......Page 166
Political pitfalls: the global issues set to distort free trade......Page 168
Can corporate governance really go global?......Page 171
8 Global remix: the new corporate playlist......Page 174
Tackling uncertainty and risk......Page 175
Coping with sky-high energy and commodity prices......Page 176
Reinventing the global and multinational corporation – towards the globally integrated enterprise......Page 177
Managing mergers and acquisitions......Page 179
Creating café corporations – the route to creativity, innovation and corporate reinvention......Page 180
Leveraging leadership and mucking-out management......Page 182
Facing a future of small firms......Page 183
Getting to grips with the iPod generation – great talent but not as we know it......Page 184
Understanding the corporate strangers – coping with fear in an age of terror......Page 185
Marketing for new markets – out with the old categories......Page 187
Index......Page 189