Global Luxury Trends: Innovative Strategies for Emerging Markets

Front Matter....Pages i-xii
Introduction....Pages 1-5
On Luxury Strategizing....Pages 6-22
Paths For The Emergence Of Global Chinese Luxury Brands....Pages 23-36
Luxo Brasil And Osklen’S New Luxury....Pages 37-50
Über Luxury: For Billionaires Only....Pages 51-76
Occupation Fashion Blogging: Relation Between Blogs And Luxury Fashion Brands....Pages 77-88
Engaging With The Luxury Consumer In China....Pages 89-100
Luxury And Arts In China: The Island6 Case....Pages 101-113
Luxury Shopping Places In China....Pages 114-125
Perspectives On Luxury Operations In China....Pages 126-137
Luxury Consumer Tribes In Asia: Insights From South Korea....Pages 138-154
Luxury In Russia And In Countries Of Eastern Europe....Pages 155-170
Luxury In India: Seduction By Hypnotic Subtlety....Pages 171-184
Polo As A Vehicle For Communicating Luxury....Pages 185-200
Mimesis And The Nexus Of Luxury Industry In India....Pages 201-208
Tesla Motors, The Reinvention Of The Luxury Sports Car Industry....Pages 209-223
Why Buy Luxury? Insights From Consumer Research....Pages 224-241
Elie Saab: Strategic Presence In The Digital Luxury Space....Pages 242-258
Back Matter....Pages 259-263