Global Diversity: Winning Customers and Engaging Employees Within World Markets

global diversity......Page 6
Contents......Page 10
Acknowledgments......Page 14
Global Diversity and Local Knowledge......Page 18
Cultural Diversity: Key Variables......Page 22
The Intercultural Field and Global Diversity......Page 24
The Diversity Field in the United States......Page 27
Three Phases of U.S. Diversity......Page 30
Global Diversity: Going from Questions to Answers......Page 32
Introduction......Page 34
Regional Origin......Page 36
Socioeconomic Status......Page 48
Language: Linguistic Diversity and Its Consequences......Page 56
Educational Background......Page 59
Age: China’s Generation Gap......Page 61
Summary Recommendations......Page 68
Introduction......Page 70
Key Locations......Page 71
Historical and Economic Context......Page 73
Family Background......Page 76
Socioeconomic Status......Page 78
Job Function......Page 81
Gender......Page 86
Summary Recommendations......Page 91
chapter 4 Diversity in India......Page 94
Introduction......Page 95
Diversity in Language......Page 96
Regional Origin......Page 103
North-South Comparisons......Page 106
Religious Diversity......Page 110
Socioeconomic Status......Page 116
Gender Issues in India......Page 119
Summary Recommendations......Page 127
Introduction......Page 130
Age and Diversity......Page 131
Regional Origin......Page 138
Organizational Affiliation......Page 153
Summary Recommendations......Page 163
Introduction......Page 166
Socioeconomic Status......Page 167
Race and Ethnicity......Page 173
Gender......Page 179
Summary Recommendations......Page 191
Introduction......Page 192
A History of Foreign Influences......Page 195
Ethnicity......Page 196
Regional Origin......Page 202
Socioeconomic Status......Page 209
Age: The Russian Generation Gap......Page 217
Summary Recommendations......Page 221
Introduction......Page 224
Historical Context......Page 225
Ethnicity and Race......Page 228
Regional Origin......Page 233
Socioeconomic Status......Page 240
Educational Background......Page 244
Language and Communication......Page 248
Summary Recommendations......Page 254
Introduction......Page 258
Regional Origin and Immigration......Page 261
Race and Ethnicity......Page 273
Gender......Page 280
Religion and Values......Page 284
Summary Recommendations......Page 290
An Approach to Global Diversity: Six Steps......Page 292
From Strategy to Results......Page 302
Approaches to Diversity in Canada,South Africa, and Sweden......Page 304
Questions for StartingGlobal Diversity Initiatives......Page 310
Examples of Effective Global Diversity Goals......Page 312
Endnotes......Page 314
Bibliography......Page 330
About the Authors and Contributors......Page 332
Index......Page 338