Global Business Today

Title Page
Copyright Page
Dedication
About the Author
Contents in Brief
The Proven Choice for International Business
Acknowledgments
Connect
Contents
Part One Introduction and Overview
	Chapter One Globalization
		Introduction
		What Is Globalization?
		The Emergence of Global Institutions
		Drivers of Globalization
		The Changing Demographics of the Global Economy
		The Globalization Debate
		Managing in the Global Marketplace
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
Part Two National Differences
	Chapter Two National Differences in Political, Economic, and Legal Systems
		Introduction
		Political Systems
		Economic Systems
		Legal Systems
		Focus on Managerial Implications:The Macro Environment Influences Market Attractiveness
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	Chapter Three National Differences in Economic Development
		Introduction
		Differences in Economic Development
		Political Economy and Economic Progress
		States in Transition
		The Nature of Economic Transformation
		Implications of Changing Political Economy
		Focus on Managerial Implications: Benefits, Costs, Risks, and Overall Attractiveness of Doing Business Internationally
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	Chapter Four Differences in Culture
		Introduction
		What Is Culture?
		Social Structure
		Religious and Ethical Systems
		Language
		Education
		Culture and Business
		Cultural Change
		Focus on Managerial Implications:Cultural Literacy and Competitive Advantage
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	Chapter Five Ethics, Corporate Social Responsibility, and Sustainability
		Introduction
		Ethics and International Business
		Ethical Dilemmas
		Roots of Unethical Behavior
		Philosophical Approaches to Ethics
		Focus on Managerial Implications: Making Ethical Decisions Internationally
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
Part Three The Global Trade and Investment Environment
	Chapter Six International Trade Theory
		Introduction
		An Overview of Trade Theory
		Mercantilism
		Absolute Advantage
		Comparative Advantage
		Heckscher–Ohlin Theory
		The Product Life-Cycle Theory
		New Trade Theory
		National Competitive Advantage: Porter’s Diamond
		Focus on Managerial Implications: Location, First-Mover Advantages, and Government Policy
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Appendix: International Trade and the Balance of Payments
		Endnotes
	Chapter Seven Government Policy and International Trade
		Introduction
		Instruments of Trade Policy
		The Case for Government Intervention
		The Revised Case for Free Trade
		Development of the World Trading System
		Focus on Managerial Implications: Trade Barriers, Firm Strategy, and Policy implications
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	Chapter Eight Foreign Direct Investment
		Introduction
		Foreign Direct Investment in the World Economy
		Theories of Foreign Direct Investment
		Political Ideology and Foreign Direct Investment
		Benefits and Costs of FDI
		Government Policy Instruments and FDI
		Focus on Managerial Implications: FDI and Government Policy
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	Chapter Nine Regional Economic Integration
		Introduction
		Levels of Economic Integration
		The Case for Regional Integration
		The Case against Regional Integration
		Regional Economic Integration in Europe
		Regional Economic Integration in the Americas
		Regional Economic Integration Elsewhere
		Focus on Managerial Implications: Regional Economic Integration Threats
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
Part Four The Global Monetary System
	Chapter Ten The Foreign Exchange Market
		Introduction
		The Functions of the Foreign Exchange Market
		The Nature of the Foreign Exchange Market
		Economic Theories of Exchange Rate Determination
		Exchange Rate Forecasting
		Currency Convertibility
		Focus on Managerial Implications: Foreign Exchange Rate Risk
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	Chapter Eleven The International Monetary System
		Introduction
		The Gold Standard
		The Bretton Woods System
		The Collapse of the Fixed Exchange Rate System
		The Floating Exchange Rate Regime
		Fixed versus Floating Exchange Rates
		Exchange Rate Regimes in Practice
		Crisis Management by the IMF
		Focus on Managerial Implications: Currency Management, Business Strategy, and Government Relations
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
Part Five The Strategy of International Business
	Chapter Twelve The Strategy of International Business
		Introduction
		Strategy and the Firm
		Global Expansion, Profitability, and Profit Growth
		Cost Pressures and Pressures for Local Responsiveness
		Choosing a Strategy
		Strategic Alliances
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	Chapter Thirteen Entering Developed and Emerging Markets
		Introduction
		Basic Entry Decisions
		Entry Modes
		Selecting an Entry Mode
		Greenfield Venture or Acquisition?
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
Part SIX International Business Functions
	Chapter Fourteen Exporting, Importing, and Countertrade
		Introduction
		The Promise and Pitfalls of Exporting
		Improving Export Performance
		Export and Import Financing
		Export Assistance
		Countertrade
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	Chapter Fifteen Global Production and Supply Chain Management
		Introduction
		Strategy, Production, and Supply Chain Management
		Where to Produce
		Make-or-Buy Decisions
		Global Supply Chain Functions
		Managing a Global Supply Chain
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	Chapter Sixteen Global Marketing and Business Analytics
		Introduction
		Globalization of Markets and Brands
		Market Segmentation
		Business Analytics
		Product Attributes
		Distribution Strategy
		Communication Strategy
		Pricing Strategy
		Configuring the Marketing Mix
		Product Development and R&D
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	Chapter Seventeen Global Human Resource Management
		Introduction
		Strategic Role of Global HRM: Managing a Global Workforce
		Staffing Policy
		Training and Management Development
		Performance Appraisal
		Compensation
		Building a Diverse Global Workforce
		International Labor Relations
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
Glossary
Name Index
Subject Index
Acronyms
Countries and Their Capitals