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Global Business

مشخصات کتاب

Global Business

ویرایش: 2 
نویسندگان:   
سری:  
ISBN (شابک) : 1439042241, 9781439042243 
ناشر: South-Western Pub 
سال نشر: 2010 
تعداد صفحات: 660 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 28 مگابایت 

قیمت کتاب (تومان) : 38,000



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توضیحاتی در مورد کتاب تجارت جهانی

با رویکرد جامع و استراتژیک به موضوعات تجاری بین‌المللی در GLOBAL BUSINESS، 2E توسط مربی، نویسنده و مشاور مشهور بین‌المللی، مایک پنگ، کشف کنید که چه چیزی موفقیت و شکست را در شرکت‌های سراسر جهان تعیین می‌کند. این اولین کتاب تجارت جهانی و واقعاً جهانی، هر دو دیدگاه مبتنی بر نهاد و دیدگاه مبتنی بر منابع را در هر فصل برای تداوم بی‌نظیر فرآیند یادگیری ادغام می‌کند. سبک محاوره‌ای و دعوت‌کننده کتاب، آخرین تحولات جهانی و نمونه‌هایی را در هر فصل، از جمله تأثیر بحران اقتصادی جهانی 2008-2009، بافته می‌کند. انبوهی از پرونده‌های تجاری واقعی از مایک پنگ و سایر کارشناسان معتبر بین‌المللی، موارد ویدیویی، و بخش‌های مناظره جهانی منحصربه‌فرد به شما می‌آموزد که تجارت را از دید یک شهروند واقعی جهان ببینید. شما دیدگاهی را به دست می آورید که برای تبدیل شدن به یک مدیر باهوش و موثر در چشم انداز تجارت جهانی امروزی نیاز دارید.


توضیحاتی درمورد کتاب به خارجی

Discover what determines success and failure in firms around the globe with the comprehensive, strategic approach to international business topics in GLOBAL BUSINESS, 2E by renowned international instructor, author, and consultant Mike Peng. This first truly global, global business book integrates both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity to the learning process. The book?s inviting, conversational style weaves the latest global developments and examples in every chapter, including the impact of the 2008-2009 global economic crisis. A wealth of actual business cases from Mike Peng and other respected international experts, video cases, and unique global debate sections teach you to view business through the eyes of a true world citizen. You gain the perspective you need to become a savvy, effective manager within today's global business landscape.



فهرست مطالب

Cover Page
Title Page
Copyright Page
Dedication Page
BRIEF CONTENTS
CONTENTS
PREFACE
ABOUT THE AUTHOR
Part 1: Laying Foundations
	Chapter 1: Globalizing Business
		What Is Global Business?
		Why Study Global Business?
		A Unified Framework
		What Is Globalization?
		Global Business and Globalization at a Crossroads
		Organization of the Book
	Chapter 2: Understanding Formal Institutions: Politics, Laws, and Economics
		Understanding Institutions
		What Do Institutions Do?
		An Institution-Based View of Global Business
		Political Systems
		Legal Systems
		Economic Systems
		Debates and Extensions
		Management Savvy
	Chapter 3: Emphasizing Informal Institutions: Cultures, Ethics, and Norms
		Where Do Informal Institutions Come From?
		Culture
		Cultural Differences
		Ethics
		Norms and Ethical Challenges
		Debates and Extensions
		Management Savvy
	Chapter 4: Leveraging Resources and Capabilities
		Understanding Resources and Capabilities
		Resources, Capabilities, and the Value Chain: In-House versus Outsourcing
		Analyzing Resources and Capabilities with a VRIO Framework
		Debates and Extensions
		Management Savvy
	Part 1: PengAtlas
		1.1: Developed Economies and Emerging Economies
		1.2: The Group of 20 (G-20)
		1.3: Political Freedom around the World
		1.4: Religious Heritages of the World
	Part 1: Integrative Cases
		1.1: The Chinese Menu (for Development)
		1.2: Fighting Counterfeit Motion Pictures
		1.3: Brazil’s Embraer: From State-Owned Enterprise to Global Leader
		1.4: Shakti: Unilever Collaborates with Women Entrepreneurs in Rural India
Part 2: Acquiring Tools
	Chapter 5: Trading Internationally
		Why Do Nations Trade?
		Theories of International Trade
		Realities of International Trade
		Debates and Extensions
		Management Savvy
	Chapter 6: Investing Abroad Directly
		Understanding the FDI Vocabulary
		Why Do Firms Become MNEs by Engaging in FDI?
		Ownership Advantages
		Location Advantages
		Internalization Advantages
		Realities of FDI
		How MNEs and Host Governments Bargain
		Debates and Extensions
		Management Savvy
	Chapter 7: Dealing with Foreign Exchange
		What Determines Foreign Exchange Rates?
		Evolution of the International Monetary System
		Strategic Responses to Foreign Exchange Movements
		Debates and Extensions
		Management Savvy
	Chapter 8: Capitalizing on Global and Regional Integration
		Global Economic Integration
		Organizing World Trade
		Regional Economic Integration
		Regional Economic Integration in Europe
		Regional Economic Integration in the Americas
		Regional Economic Integration in the Asia Pacific
		Regional Economic Integration in Africa
		Debates and Extensions
		Management Savvy
	Part 2: PengAtlas
		2.1: Top Ten Merchandise Importers and Exporters
		2.2: Top Ten Service Importers and Exporters
		2.3: Top Ten Economies for FDI Inflows and Outflows
		2.4: The European Union
		2.5: Regional Integration in South America
		2.6: Regional Integration in the Asia Pacific
	Part 2: Integrative Cases
		2.1: Iceland’s Financial Crisis
		2.2: Soybeans in China
		2.3: DP World
		2.4: Competing in China’s Automobile Industry
Part 3: Strategizing around the Globe
	Chapter 9: Growing and Internationalizing the Entrepreneurial Firm
		Entrepreneurship and Entrepreneurial Firms
		Institutions, Resources, and Entrepreneurship
		Growing the Entrepreneurial Firm
		Internationalizing the Entrepreneurial Firm
		Debates and Extensions
		Management Savvy
	Chapter 10: Entering Foreign Markets
		Overcoming the Liability of Foreignness
		Where to Enter?
		When to Enter?
		How to Enter?
		Debates and Extensions
		Management Savvy
	Chapter 11: Managing Global Competitive Dynamics
		Competition, Cooperation, and Collusion
		Institutions Governing Domestic and International Competition
		Resources and Capabilities Influencing Competitive Dynamics
		Attack, Counterattack, and Signaling
		Local Firms versus Multinational Enterprises
		Debates and Extensions
		Management Savvy
	Chapter 12: Making Alliances and Acquisitions Work
		Defining Alliances and Acquisitions
		Institutions, Resources, Alliances, and Acquisitions
		Formation of Alliances
		Evolution and Dissolution of Alliances
		Performance of Alliances
		Motives for Acquisitions
		Performance of Acquisitions
		Debates and Extensions
		Management Savvy
	Chapter 13: Strategizing, Structuring, and Learning around the World
		Multinational Strategies and Structures
		How Institutions and Resources Affect Multinational Strategies, Structures, and Learning
		Worldwide Learning, Innovation, and Knowledge Management
		Debates and Extensions
		Management Savvy
	Part 3: PengAtlas
		3.1: Ease of Doing Business: Top Ten and Bottom Ten
		3.2: Top Reformers in 2008–2009
		3.3: Rotterdam—Centrally Located in the EU
		3.4: Top Ten and Bottom Ten Countries by Per Capita Income
	Part 3: Integrative Cases
		3.1: Private Military Companies
		3.2: Huawei’s Internationalization
		3.3: Hong Kong’s Ocean Park: Learning to Live with Disneyland
		3.4: DHL Bangladesh
Part 4: Building Functional Excellence
	Chapter 14: Competing on Marketing and Supply Chain Management
		Three of the Four Marketing Ps
		From Distribution Channel to Supply Chain Management
		Three As of Supply Chain Management
		How Insititutions and Resources Affect Marketing and Supply Chain Management
		Debates and Extensions
		Management Savvy
	Chapter 15: Managing Human Resources Globally
		Staffing
		Training and Development
		Compensation and Performance Appraisal
		Labor Relations
		Institutions, Resources, and Human Resource Management
		Debates and Extensions
		Management Savvy
	Chapter 16: Financing and Governing the Corporation Globally
		Financing Decisions
		Owners
		Managers
		Board of Directors
		Governance Mechanisms as a Package
		A Global Perspective on Corporate Governance
		Institutions, Resources, and Corporate Finance and Governance
		Debates and Extensions
		Management Savvy
	Chapter 17: Managing Corporate Social Responsibility Globally
		A Stakeholder View of the Firm
		Institutions, Resources, and Corporate Social Responsibility
		Debates and Extensions
		Management Savvy
	Part 4: PengAtlas
		4.1: Major Shipping and Transportation Routes
		4.2: Busiest Airports
		4.3: Countries with the Largest Labor Forces
		4.4: Countries with the Highest Unemployment Rates
		4.5: Top 20 Countries in CO2 Emissions (in MIO Tonnes)
	Part 4: Integrative Cases
		4.1: Mary Kay in China
		4.2: Baosteel Europe
		4.3: Socially Responsible to Whom? The Case of the US Ethanol Industry
Glossary
Name Index
	A
	B
	C
	D
	E
	F
	G
	H
	I
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	K
	L
	M
	N
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	P
	Q
	R
	S
	T
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	W
	X
	Y
	Z
Organization Index
	A
	B
	C
	D
	E
	F
	G
	H
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	K
	L
	M
	N
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	P
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	X
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	Z
Subject Index
	A
	B
	C
	D
	E
	F
	G
	H
	I
	J
	K
	L
	M
	N
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	P
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