Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention

Contents......Page 2
Copyright......Page 4
Stop Sucking at Strategic Gifting......Page 6
Dedication......Page 8
Foreword......Page 9
Introduction......Page 12
Part I: The Power of Giving......Page 18
Chapter 1: The Gift Is a Symbol of the Relationship......Page 19
Chapter 2: Creating a First-Class Experience......Page 27
Chapter 3: Token Thoughts......Page 30
Chapter 4: Give and Take......Page 32
Chapter 5: Surprise and Delight......Page 35
Chapter 6: The Untapped Differentiator......Page 38
Chapter 7: Igniting the Spark......Page 41
Chapter 8: Put Your Money Where It Matters......Page 44
Chapter 9: Don’t Get Lost in the Shuffle......Page 46
Chapter 10: Don’t Break the Bank......Page 48
Chapter 11: The Referral Factory......Page 50
Chapter 12: Getting Their Attention......Page 52
Chapter 13: Casting a Big Net to Catch an Even Bigger Fish......Page 54
Chapter 14: Retention and Loyalty......Page 56
Part II: The Relationship Road Map......Page 60
Chapter 15: Who to Give To?......Page 61
Chapter 16: The Importance of the Inner Circle......Page 64
Chapter 17: Make Them Heroes to Their Kids......Page 68
Part III: Gifting Guidelines......Page 70
Chapter 18: Are You Giving a Promotion or a Gift?......Page 71
Chapter 19: Is Your Gift Best in Class?......Page 73
Chapter 20: Is It Truly Unique?......Page 76
Chapter 21: Is It Practical?......Page 78
Chapter 22: Will It Be Visible?......Page 79
Chapter 23: Is It Lasting?......Page 81
Chapter 24: Is It Universal?......Page 83
Chapter 25: Do You Have a Long-Term Plan?......Page 85
Chapter 26: Does It Allow for Continuity?......Page 87
Chapter 27: What Would They Really Want?......Page 89
Chapter 28: How Often Should You Give?......Page 94
Chapter 29: When Would It Have the Most Impact?......Page 95
Chapter 30: How Much to Give?......Page 99
Chapter 31: Make Sure You Are in Good Hands......Page 104
Conclusion......Page 105
Bibliography......Page 109
About the Author......Page 115
Acknowledgments......Page 116