Giants of Tourism

Cover
......Page 1
Giants of Tourism
......Page 4
Copyright
......Page 5
Contents......Page 6
Contributors......Page 8
Acknowledgements......Page 10
Introduction......Page 11
PART I: GIANTS OF HOSPITALITY......Page 20
Introduction......Page 22
Hammurabi 1810-1750 BC......Page 23
Herodotus of Halicarnassus (484 sc-c.425 BC)......Page 25
Plato (c.427 BC-c.347 BC)......Page 26
Publius AeliusTraianus Hadrianus (AD 76 to AD 138......Page 28
St Benedict of Nursia (AD 480-AD 543......Page 29
Hugues de Payens (c.1070-1136)......Page 31
Shah 'Abbas I of Persia 1571-1629......Page 32
Conclusion......Page 33
References......Page 35
Introduction......Page 37
Beau Nash and his Biographers......Page 38
The Context of Bath's Growth: 1700-1750......Page 40
The City in Nash'sTime: 1705-1761......Page 42
Nash and Bath: His Role in its Development......Page 43
Conclusion: Nash's Legacy......Page 47
References......Page 49
Introduction......Page 51
The Context of Butlin's Contribution: Key Developments in the
Years Before 1936 and the Opening of the First Holiday Camp......Page 52
Butlin the Deal Maker......Page 55
The Large-scale, National Holiday Business Model......Page 57
Post-war Progress......Page 58
Product Design and Innovation......Page 59
Branding and Publicity......Page 61
Conclusion......Page 62
References......Page 63
The Early Years......Page 64
Riding the Storms......Page 66
Renewed Confidence......Page 67
Business Innovation and Philosophy......Page 69
International Development......Page 70
Patriot, Humanitarian and a Prayer......Page 73
Lasting Legacy......Page 74
On Being Successful......Page 76
Bibliography......Page 77
Introduction......Page 79
Concept Development......Page 80
RCI Evolution and its Effect on Timeshare......Page 85
Customer Demand for Flexibility and Immediacy......Page 87
Technology......Page 88
General Implications of Recent Developments for RCI......Page 89
Conclusion......Page 91
References......Page 92
Appendix A.1. RCI History Log......Page 93
PART II: GIANTS OF TRAVEL......Page 96
Cook as a Local Hero, his Origins and Status......Page 100
Cook's Position in Tourism History in Britain......Page 102
Cook and British Tourism Abroad......Page 105
Cook and the Development of Tourism......Page 107
Conclusions......Page 108
References......Page 109
Introduction......Page 112
Karl Baedeker: the Man......Page 113
Antecedents......Page 114
Context for Launching the 'Bible' for Travellers in the 19th Century......Page 115
Scope and Description of a Baedeker......Page 116
Critique and an Embarrassing Association......Page 120
Legacy......Page 121
The Wales Example......Page 123
Conclusion......Page 124
References......Page 126
Introduction: an Entrepreneur Develops......Page 130
Civil Aviation Develops......Page 131
The Big Break - the Berlin Airlift......Page 132
Frustration Leads to Skytrain......Page 134
The Final Hurdle - Success at Last......Page 138
Conclusion: the Legacy......Page 139
References......Page 141
Introduction......Page 142
Short Biography of Stelios......Page 143
Stelios as a Giant of Tourism......Page 144
Stelios' Original Business Flagship: easyJet......Page 146
The 'easy' Concept Beyond easyJet: easyCruise and easyHotel......Page 149
Conclusion......Page 152
References......Page 153
Introduction......Page 155
Publicity......Page 156
Virgin Atlantic......Page 157
Innovation and the Final Frontier......Page 159
The Virgin Brand......Page 160
Image......Page 166
Legacy......Page 167
References......Page 168
PART III: GIANTS OF ACTIVITIES......Page 170
Introduction......Page 174
In the Beginning......Page 175
The Power of Storytelling......Page 176
Techno-tainment......Page 180
Edu-tainment......Page 182
Disney-style Management......Page 184
Changes in Consumer Habits......Page 185
Conclusion......Page 186
References......Page 187
Introduction......Page 189
Historical Background......Page 190
The Arrival of Stanley Ho......Page 191
Gaming Development......Page 192
The Millions Game......Page 195
Political Influence......Page 196
The Future......Page 197
Conclusion......Page 198
References......Page 199
Introduction......Page 201
Kerry Packer: Media Mogul......Page 202
The development of sports that function as tourism attractions......Page 205
The Commodification of Sport and Tourism Experiences......Page 207
Packer, Sport and Tourism......Page 209
Conclusion......Page 213
References......Page 214
Introduction......Page 217
AJ Hackett......Page 218
Building the Bungy Empire......Page 219
Bungy and Adventure Sports Tourism......Page 221
Understanding the Culture of Consumers......Page 222
Stakeholder Relationships......Page 223
Capturing the Market - Creating Barriers for Entry......Page 224
Growth and Authenticity......Page 225
References......Page 226
PART IV: GIANTS OF DEVELOPMENT......Page 230
Introduction......Page 234
Cockburn's Early Life......Page 236
First Visit to Muskoka......Page 238
Identifying Opportunities......Page 239
The Birth of Muskoka Tourism......Page 240
Developing Transportation Links......Page 241
Creating Tourist Lodgings......Page 242
Creating a Market......Page 244
Conclusion......Page 246
References......Page 247
Introduction......Page 248
Muir the Natural Historian......Page 249
Muir and Writing Nature......Page 250
Muir's Attitude Towards Tourism......Page 252
Muir, Economic Activism, and National Parks......Page 254
Conclusion: the Muir Legacy......Page 257
References......Page 259
Introduction......Page 262
Setting the Scene: the Nature and Impact of Entrepreneurshipin Tourism......Page 263
The Gold Coast Environment: a Honey Pot for Entrepreneurs......Page 265
Keith Williams......Page 266
Legacy - Sea World......Page 269
References......Page 271
Influencing on the Growth of Tourism......Page 273
References......Page 284
Introduction......Page 286
Timing......Page 287
New Methods and New Offerings......Page 288
Risk......Page 289
Integration......Page 290
Influence......Page 291
Disregard for Conventions......Page 292
Conclusion......Page 293
References......Page 294
A......Page 296
B......Page 297
C......Page 298
E......Page 299
H......Page 300
I......Page 301
M......Page 302
P......Page 303
S......Page 304
T......Page 305
X......Page 306
Y......Page 307