Getting @ttention. Leading-Edge Lessons for Publicity and Marketing

Content: 
What People Are Saying About Business Climate Shifts, Page i
Copyright, Page iv
Acknowledgments, Page XV
Foreword, Pages XVII-XVIII
Introduction, Pages XIX-XX
Chapter 1 - The Twentieth Century—The Adventure, Pages 1-13
Chapter 2 - The Internet — A Force to be Dealt with in the new Millennium, Pages 15-26
Chapter 3 - Effective Marketing on the Web, Pages 27-41
Chapter 4 - Electronic Mail—Let\'S Communicate, Pages 43-54
Chapter 5 - Push Technology, Pages 55-65
Chapter 6 - Wireless Technology—The “anytime, anywhere” Factor, Pages 67-73
Chapter 7 - Influencing the General Public, Pages 75-88
Chapter 8 - Approaching the News Media, Pages 89-102
Chapter 9 - Marketing and Publicity on A Shoestring, Pages 103-120
Chapter 10 - Mixing Technology with Tradition, Pages 121-132
Chapter 11 - What\'s Next? The Pros Talk about Today and Tomorrow, Pages 133-150
Chapter 12 - Free Stuff and Other Resources, Pages 151-159
Appendix, Pages 161-162
About the Author, Page 163
Sierra Communications, Page 164
Index, Pages 165-174