Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice (Getting Started in)

GETTING STARTED IN PERSONAL AND EXECUTIVE COACHING......Page 4
Contents......Page 10
Series Preface......Page 12
Introduction......Page 14
1. Decisions, Decisions . . . Personal Coaching or Business Coaching?......Page 24
2. Target Your Market or Waste Your Time......Page 54
3. The 12 Largest Markets Where Coaches Are Making Money Right Now......Page 72
4. It Takes Money to Make Money: Financing Your Business......Page 118
5. What to Buy on a Budget: Creating Your Financial Plan......Page 142
6. Building a Successful Business Requires a Solid Plan......Page 164
7. You Only Get One Chance: Seven Tools for Making a Great First Impression......Page 192
8. Relationships and Referrals: Networking, Strategic Referral Partners, and Centers of Influence......Page 228
9. 15 Key Strategies for Finding Your First 10 Clients......Page 248
10. Why Most Marketing Fails: The Top 10 Marketing Mistakes Beginning Coaches Make......Page 270
11. From Counseling to Coaching: Constructing a Connection, Bridging the Gap, and Defining the Differences......Page 292
12. Harnessing the Power of Internet Marketing, E-zines, and Web Sites......Page 308
13. The Seven Secrets of Highly Successful Coaches......Page 338
Index......Page 360